Marketing

5 Ways to Increase Your Audience's Time Spent Reading
Content Marketing

5 Ways to Increase Your Audience's Time Spent Reading

Even if you create great content on your site, it won't matter much if no one actually spends time with it.
Zach Cutler
11 Words That Enhance Trust in a Blog Post
Blogging Tips

11 Words That Enhance Trust in a Blog Post

Every blog article is an attempt to secure the reader's trust. The way you communicate that matters a lot.
Neil Patel
Steer Clear of These Tricks Journalists Use to Loosen Your Lips
Interviews

Steer Clear of These Tricks Journalists Use to Loosen Your Lips

Be savvy in your interactions with reporters. Your reputation is at state.
Joan Stewart
8 Ways PR Helps Sales (and 1 Way It Doesn't)
Public Relations

8 Ways PR Helps Sales (and 1 Way It Doesn't)

Earning coverage in a news site will go a long way toward bring attention and credibility to your company.
Edward Yang
Mobile Apps

3 Effective Channels for Marketing Your Mobile App

These avenues bring in predictability in growth and user acquisition.
Rahul Varshneya
Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook
Facebook

Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook

How the company can use its success to invest in long-term goals that will make it an even stronger company over the next decade.
Alyson Shontell
The Last Thing You Want Your Customers to Do: Think
Sales

The Last Thing You Want Your Customers to Do: Think

If you want to boost sales on your website, hold back product information from your visitors.
Liraz Margalit
The Bigger the Brand, the More Likely Its Customers Feel Ignored
Customer Feedback

The Bigger the Brand, the More Likely Its Customers Feel Ignored

American consumers yearn to collaborate but the biggest companies are not getting the message.
Ray King
Delivery Startups Scare Up Halloween Costumes in Bid to Boost Visibility
Halloween

Delivery Startups Scare Up Halloween Costumes in Bid to Boost Visibility

Companies such as Postmates, WunWun and Instacart have added delivery of Halloween costumes to their inventory for a limited time.
Kate Taylor
Our Experts' Tips for Keeping Social Media Manageable
Coaches Corner

Our Experts' Tips for Keeping Social Media Manageable

Keep a better balance with this battle-tested advice from our online experts.
Linda Lacina
How to Boost Your YouTube Ranking (Infographic)
SEO Tips

How to Boost Your YouTube Ranking (Infographic)

SEO isn't just for text-based content. Try these tactics to make sure your videos get all the views they can.
Kevin Allen
5 Ways Small Businesses Can Afford a Big-Time Trade Show
Trade Shows

5 Ways Small Businesses Can Afford a Big-Time Trade Show

Trade shows are an opportunity for upstart companies to show their stuff and make vital connections but the cost of entry is steep.
Kedma Ough
Take This Systematic Approach to Identify Your Ideal Customer
Marketing

Take This Systematic Approach to Identify Your Ideal Customer

The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
Larry Alton
How to Set Social-Media Goals That Will Move Your Marketing Forward
Social Media Marketing

How to Set Social-Media Goals That Will Move Your Marketing Forward

When it comes to social media, the 'see what sticks' mentality isn't always recommended.
Kevan Lee
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.