Marketing

Rebranding

How Flipora Became Rover Without Confusing 30 Million People

To be certain that users would not forget who the company is, it announced major, positive news along with the name change.
Pricing

Why You Should Drop the Client Who Demands You Drop Your Fee

Discounting your services undermines your brand and your bargaining position with all future clients.
Content Strategy

The 6 Types of Content That Will Boost Traffic and Engagement

The content you create must be driven by what you want to achieve.
Media Coverage

5 Ways to Pump Your Business into the Media

Reaching out to the media about your product or service can feel overwhelming. But remember: Reporters want stories, and yours just might make their day.
Online Marketing

Why Dynamic Content Will Deliver for the Marketing Industry

This newer method supercharges personalization, allowing marketers to deliver individual subscribers different content, all from a single email.
Content Marketing

Amplify Your Content-Marketing Results by Using These 4 Simple Tips

While most businesses know they need to do content marketing, many don't gain much traction.
Fact vs Fiction

Don't Get Tripped Up by These 5 Branding Myths

Dogged daily engagement, not big bucks, will lead to your success.
Google AdWords

7 Ways to Turbocharge AdWords for Optimal Performance

From the outside, it seems like you just add keywords, write a few text ads and then sit back and collect paychecks. That couldn't be farther from the truth.
Viral Marketing

How Tapping Emotional Hot Buttons Can Make Your Content Go Viral

Here are three ways to bridge unexpected connections and innovative ideas, helping drive viral success.
Airlines

Here's Why JetBlue Wanted New Yorkers to Steal Its Outdoor Posters

'Only a real New Yorker can pull this off,' the airline teased on bus-shelter ads across the city.
Writing a Book

5 Truths to Contemplate Before You Start Writing Your Book

Writing a sincere and authoritative book is a powerful branding strategy for entrepreneurs. Schlock, on the other hand, does you no good.
Content Strategy

The Content-Strategy Conundrum: When, What and How to Generate Demand

Are you using general content for a specific purpose? Often, that kind of generic approach doesn't work.
Content Marketing

How the Experts Scale Their Content Strategies

Solid content marketing guides your blogging, social media, lead generation and even other facets of digital marketing such as pay-per-click ads and search-engine optimization.
Ready for Anything

Why You Have a Lot Fewer Sales Leads to Follow Than You Think

Businesses often drastically underestimate how fast their customer information databases go out of date.
SEO Tips

Good Social Media Boosts SEO Even Though Nobody Understands How

There is lots of debate over the mechanics of how social media boosts SEO but no doubt that it does.
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