Marketing

Selling Online

The Founder of This Website Is Begging People to Stop Using His Service

'Please stop buying this horrible glitter product,' the founder says. 'I'm sick of dealing with it.'
Take It From The Pros

A Bit of Empathy Might Be the Best Marketing Strategy

Tuning into customers as people creates the most durable bonds.
Food Businesses

Pretty People Eat for Free at This Chinese Restaurant

A restaurant in central China is offering free meals to the 50 most beautiful customers who walk through the doors every day, as judged by a panel of local plastic surgeons.
Take It From The Pros

The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan

If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
Advertising

Native Advertising, a Boon for the Media, Can Help You Cut Through the Noise

Whether you agree with it or not, this buzz-worthy method of reaching audiences has proven to be effective. Here's how to get started with your own campaign.
Mobile Advertising

3 Things to Consider When Building a Mobile Advertising Campaign

The platform's magic lies in its immediacy – so build a campaign that capitalizes on it.
Content Marketing

3 Essential Elements Needed to Turn Content Consumers Into Customers

Why is it that companies can spend hours upon hours investing in content creation, only to have their efforts fall flat with the audiences they're trying to reach?
Google AdWords

It's Easy to Spy on Your Competitors Conveniently and for Free.

Google AdWords has a handy set of tools that tells you, and your competition, how you stack up against each other.
Customer Relationship Management

Reverse a Pattern of Poor Sales With Speech Analytics

Track certain certain keywords in sales calls and measure outcomes. This can set the stage for focused coaching.
Products

A Blueprint for a Killer Product Launch (Infographic)

To successfully roll out new consumer merchandise, develop a sophisticated, multifaceted campaign.
Facebook

5 Lessons Learned From Running 2,652 Facebook Ad Campaigns

The beauty of marketing on Facebook is their enormous number of users and the powerful tools available for carving out your ideal market.
Pitching

Pitch Perfect: 4 Steps to Capture the Media's Attention

There is a way to get your pitch in the small pile that actually gets read – and ends up as stories. It just takes a few insider secrets.
Customer Engagement

Why Customer Engagement Is the Future of Ecommerce

Internet businesses succeed by focusing on their relationship with the people who have shown interest in their product.
Nostalgia

3 Ways Brands Are Marketing Nostalgia in the Age of Throwback Thursday

You know you're a '90s kid if companies are trying to win you over through memories of your childhood.
Writing

10 Quick Tips for Better Business Writing

Your writing should be meaningful. Here are some signs that it is heading in the right direction.
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