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Marketing

Content Marketing

35 Tools and Strategies to Push Your Ideas Further

Sometimes when you get a good content idea, you can feel it. Other times, the idea isn't quite so clear. These tools can get you moving in the right direction.
Media Coverage

3 Reasons Why No Small Business Should Hire a PR Agency

By the way, not one of those reasons is related to money.
Competition

Your Business's Competitors Extend Well Past Those With Similar Products

Try this exercise out: Draw some circles, then fill them in with those vying for your customers' attention.
Social Media Marketing

All the World Loves Social Media But Many Love Their Local Networks Best

Social media offers worldwide marketing opportunities but there is a lot more channels out there than Facebook and Twitter.
Content Marketing

Serve Your Customers Custom Content With These 5 Steps

Brands need shift their focus from broadcasting static stories to delivering personalized material.
Customer Loyalty

3 Sales-Boosting Freebies Customers Can't Resist

The basic human desire to get a deal, or better yet something for free, is key to getting people into your store in a mood to buy.
Marketing Basics

5 Ancient Public Relations Secrets

The practice of public relations is not what it used to be, but history can teach us some important lessons.
Social Media Marketing

6 Ways to Ace 'Influencer' Engagement Basics

How do you find those individuals whose online likes can move your brand to the next level?
Marketing

The Framework That Transformed the U.S. Wine Industry

Ever tried a Yellow Tail wine? The brand's makers actually created an uncontested market space.
Marketing

From Meerkat to Riff: 5 New Ways to Market Your Brand

A look at the latest tools for your marketing kit.
Marketing

5 Time-Tested Marketing Strategies for Building a Million-Dollar Business

There is always a lot that can go wrong in a business but a handful of marketing ideas are proven winners, when done right.
Social Media

3 Ways to Increase Your Brand Following

Having a significant number of fans as well as positive feedback and interaction from current consumers, prospective buyers viewing social media sites can be reassured that the product or service the...
Passion

How to Turn Your Passion Into a YouTube Phenomenon

A conversation with influential fitness blogger and YouTube star Cassey Ho.
Finding Customers

How to Acquire Customers Without a Marketing Budget (Infographic)

The old adage 'you have to spend money to make money' doesn't always apply to marketing.
Online Marketing

Which Social Media Sites Make Sense for Your Business? Here's How to Decide.

If you're confused by your marketing options when it comes to social media, use this quick guide to get started now.