Marketing

4 Design Strategies That Make a Compelling Call to Action
Websites

4 Design Strategies That Make a Compelling Call to Action

Information overload is a problem everywhere but a crisis on your ecommerce site. Make it easy for customers to see what you're encouraging.
John Boitnott
8 Questions to Determine If Your Product Will Sell on a Home Shopping Channel
Selling

8 Questions to Determine If Your Product Will Sell on a Home Shopping Channel

Products that tug buyers' emotional strings and spur an impulse to buy are exactly right for TV shopping shows.
Bob Circosta
Should You Outsource Content Creation or Hire a Content Marketing Team?
Content Marketing

Should You Outsource Content Creation or Hire a Content Marketing Team?

With more companies embracing content marketing, businesses need to decide how to approach this function.
Derek Miller
22 Brilliant Thinkers Everyone Should Follow on Twitter
Inspiration

22 Brilliant Thinkers Everyone Should Follow on Twitter

If you've been following the same people on Twitter for the last five years, you're probably missing out.
Drake Baer
The Four Ms of Social Media That All Marketers Should Master
Social Media Marketing

The Four Ms of Social Media That All Marketers Should Master

Amid all the complexities of software, tools and tracking, some basic principles dominate.
Kevin Bobowski
This Man's 3-Year Plan: To Meet Up With Each of His 1,000-Plus Facebook Friends
Social Media

This Man's 3-Year Plan: To Meet Up With Each of His 1,000-Plus Facebook Friends

In a project that will take years to complete, Matthew Kulesza is going offline and meeting up with each of his Facebook friends for one-on-one coffee.
Kate Taylor
Beloved Brands Connect Emotionally to Lead the Pack
Branding

Beloved Brands Connect Emotionally to Lead the Pack

Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
Jim Joseph
Don't Make These Customer Review Monitoring Mistakes
Coaches Corner

Don't Make These Customer Review Monitoring Mistakes

Our experts give you a strategy to monitor your online reputation.
Jacob Hall
6 Things Innovative Search Engine Marketers are Doing Right Now
SEO

6 Things Innovative Search Engine Marketers are Doing Right Now

A few years ago, your average search expert could be found creating hundreds of backlinks or stuffing a page with keywords. Today, the role calls for so much more.
Neil Patel
The Hard Truths About the Fast Rise of Ello
Social Media

The Hard Truths About the Fast Rise of Ello

The newest social network is all the rage, but not a real threat to Facebook.
Jason Falls
Sales

The New Wave of Sales Acceleration Technology

It's time to ask yourself this question, Does my team have the right tools for selling?
Howard Brown
Why Ello Suddenly Went Viral
Social Media

Why Ello Suddenly Went Viral

The fledgling social network was one of the most talked-about items last week. Here's why.
Nina Zipkin
Migrate Beyond Facebook. Make a Huge Impact on Smaller Niche Sites.
Social Media Marketing

Migrate Beyond Facebook. Make a Huge Impact on Smaller Niche Sites.

Explore alternate networks and perhaps your marketing posts will create a bigger splash.
Eric Siu
Advertising's Next Frontier: Retroactive Product Placement
Advertising

Advertising's Next Frontier: Retroactive Product Placement

Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
Laura Entis
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.