Marketing

It's Time to Wire Your Business for Indoor Location-Based Search
Location-based Marketing

It's Time to Wire Your Business for Indoor Location-Based Search

Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.
Brett Relander
The Overlooked Advertising Opportunity Small Businesses Should Not Miss
YouTube

The Overlooked Advertising Opportunity Small Businesses Should Not Miss

Why every entrepreneur should consider launching a YouTube ad campaign.
Tanya Benedicto Klich
The Do's and Don'ts of Business Cards
Networking

The Do's and Don'ts of Business Cards

Often times, your business card is your first chance to make an impression. Here's how to make it count.
Get Graphic! 8 Affordable Web Tools to Infuse Visuals Into Your Marketing.
Graphics

Get Graphic! 8 Affordable Web Tools to Infuse Visuals Into Your Marketing.

Websites need to be engaging visually or risk being ignored but that doesn't require adding a new line item to your budget.
Pooja Lohana
Reciprocal Loyalty -- the Best Way to Acquire and Retain Customers
Customer Loyalty

Reciprocal Loyalty -- the Best Way to Acquire and Retain Customers

Some companies cultivate and win consumers' support by thanking and rewarding them for their online engagement.
7 Productivity Hacks for a Workplace That Delivers
Inspiring Your Team

7 Productivity Hacks for a Workplace That Delivers

In a deadline-driven business, get all the cylinders rolling and to sync in harmony from the start.
Barbara Bates
4 Reasons Why Quality SEO Will Cost You, and Why It's Worth It
SEO

4 Reasons Why Quality SEO Will Cost You, and Why It's Worth It

Being cheap when it comes to optimizing your website for the web will most likely bite you in the behind.
Jonathan Long
Here's Why There's No Dislike Button on Facebook
Social Media

Here's Why There's No Dislike Button on Facebook

The "like" button's creator explains why the tech giant isn't likely to ever have a thumbs down.
Nina Zipkin
Inspiring Your Team

3 Tips to Reduce Cyber Monday Returns

Returns are synonymous with the holiday season for a variety of reasons, but with effective preparation retailers can avoid unnecessary collateral damage to their bottom line.
Peter Sobotta
14 Amazingly Free Stock Photo Websites
Photography

14 Amazingly Free Stock Photo Websites

Looking for the perfect image for your next project? Try some of these free online resources.
Casey Ark
5 Ways Small Businesses Can Compete With Giants in SEO
SEO

5 Ways Small Businesses Can Compete With Giants in SEO

Regardless of what industry you're in, you'll always have at least one competitor who has been around longer and has tried harder to build a web presence.
Jayson DeMers
Uber's Nonprofit Ride-Sharing Pilot Program in China Shifts Into High Gear
Uber

Uber's Nonprofit Ride-Sharing Pilot Program in China Shifts Into High Gear

'People's Uber,' the company's pilot program that connects car owners with passengers, is expanding its presence in China.
Catherine Clifford
Watch Out, Internet Trolls. In Britain, You Could Get Up to Two Years in Jail.
Freedom of Speech

Watch Out, Internet Trolls. In Britain, You Could Get Up to Two Years in Jail.

British Justice Secretary: 'Internet trolls are cowards who are poisoning our national life.'
Laura Entis
Content Strategy

Why You Should Ditch Data Visualization for Audio

While data visualization is a great way to show off your data, incorporating audio can also do the trick.
Drew Skau
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.