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Marketing

Affiliate Marketing

Affiliate Marketing Is Broken But Ecommerce Companies Can Adapt

Online market dynamics have changed over the past several years but marketers largely have not.
Value Proposition

Does Your Value Proposition Need a Checkup?

Your statement of what you offer and why it's better needs to be succinct and memorable. Here is a way to check that it is.
Marketing

Marketing's Unhealthy Best-Practice Addiction

In the wrong circumstances, a generally accepted best practice can inadvertently do more harm than good.
Communication Strategies

12 Dated Expressions That Deserve a Comeback

Do you use the same words or phrases over and over? Freshen up your vocabulary with these gems from the past.
Mobile Marketing

Tweak Your Mobile Marketing With These Can't-Miss Strategies

Mobile has surpassed desktops for online shopping. Marketers need to adjust.
Online Marketing

Putting Your Business on Instagram? Here's What You Need to Know.

You can master the art of Instagram for your business marketing needs if you follow these five simple tricks.
Customer Service

Customers Will Be Loyal If Delight Is Built Into Your Product or Service

Here are nine ways to build this unmeasurable metric into your business.
Websites

4 Critical Website Elements Most Businesses Are Missing

If you're lacking one of these features, you may find customers closing your page.
Marketing

Here Are 12 Must-Use Apps for Marketers

From content distribution to social listening, here are the apps marketers need to be using right now.
Thought Leadership

9 Things True Thought Leaders Always Do

Entrepreneurs possess the character and persona to become great thought leaders. Here's how.
Video Marketing

Make a Great Online Marketing Video With These 5 Tips

Plenty of companies and PR pros get video wrong. They don't have to.
Email

The 4 Biggest Inbox Enemies in the Workplace

Our relationship with our inbox at the workplace is impacted by inbox enemies, or everyday email habits that increase the time we spend with our inbox and decrease our overall workplace productivity.
Market Research

To Find Your Ideal Client Begin With a Study of Yourself

Looking at your business and industry with fresh eyes is the best start to looking for new customers.