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Marketing

Domain names

4 Reasons Why You Should Ditch '.com' for Good

Ever considered ".design," ".NYC", ".moda" or ".menu" instead? Now you can.
Email Marketing

9 Simple Email Hacks to Increase Open Rates

Increase your open rate by getting personal, investing in good content, and, yes, sometimes going negative.
Branding

Effective Marketers Sell to Customers on Both the Product and the Brand

Each perspective fills a different need for your market.
Affiliate Marketing

Affiliate Marketing Is Broken But Ecommerce Companies Can Adapt

Online market dynamics have changed over the past several years but marketers largely have not.
Value Proposition

Does Your Value Proposition Need a Checkup?

Your statement of what you offer and why it's better needs to be succinct and memorable. Here is a way to check that it is.
Marketing

Marketing's Unhealthy Best-Practice Addiction

In the wrong circumstances, a generally accepted best practice can inadvertently do more harm than good.
Communication Strategies

12 Dated Expressions That Deserve a Comeback

Do you use the same words or phrases over and over? Freshen up your vocabulary with these gems from the past.
Mobile Marketing

Tweak Your Mobile Marketing With These Can't-Miss Strategies

Mobile has surpassed desktops for online shopping. Marketers need to adjust.
Marketing

IKEA Is Opening a Pop-Up Café That Serves Breakfast in Bed

The café, in London, will seat diners in Ikea beds.
Online Marketing

Putting Your Business on Instagram? Here's What You Need to Know.

You can master the art of Instagram for your business marketing needs if you follow these five simple tricks.
Customer Service

Customers Will Be Loyal If Delight Is Built Into Your Product or Service

Here are nine ways to build this unmeasurable metric into your business.
Websites

4 Critical Website Elements Most Businesses Are Missing

If you're lacking one of these features, you may find customers closing your page.
Marketing

Here Are 12 Must-Use Apps for Marketers

From content distribution to social listening, here are the apps marketers need to be using right now.
Thought Leadership

9 Things True Thought Leaders Always Do

Entrepreneurs possess the character and persona to become great thought leaders. Here's how.
Video Marketing

Make a Great Online Marketing Video With These 5 Tips

Plenty of companies and PR pros get video wrong. They don't have to.