Marketing

Web Content

3 Inexpensive Ways to Build Up Your Website Content

Fulfilling the demand for information and entertainment can be a challenge for smaller companies with limited manpower and financial resources but working within these limits is not impossible.
Brands

5 Tips for Creating an Appealing and Memorable Brand

Cut through the commercial chatter by creating a strong, personalized voice for your company.
Content Marketing

The 13 Tools You Need to Build a Content-Marketing Machine

The field will continue growing at a great pace in 2016. Here are the apps you need to stay ahead of the curve.
Email

Think Email Is Dying? Get Real. You Just Need a Better Strategy.

New data shows we just might be addicted to email. Marketing professionals should take notice.
Branding

Managing Your Brand Is an Intangible Investment That Pays Off Big

The only way to achieve a high level of brand strength is by making brand management a recurring part of your job.
Content Marketing

Make a Monthly Content-Marketing Check-In a Must-Do

Without a regular review, you won't be able to take a strategic approach to your efforts, and if you don't understand where you're at, you can't create a clear path for where you're going.
Social Media Marketing

2 Cases That Show How Social Media Can Change Your Business Trajectory

Think social media is just an "accessory" to your branding efforts? Think again. Social media can make or break your brand.
Millennials

Are Marketers Overhyping Millennials' Role in the Future Economy?

Millennials are a hot marketing topic today, but it's a big mistake to see them as homogeneous. Here's why.
Copyrights

Ruth's Chris Sends Cease and Desist to Parody Indian Steakhouse Pop-Up

Ruth Krishna's Tandoori Steakhouse has been renamed Randy Krishna's for David Chang's satiric one-night pop-up restaurant event.
Online Marketing

How to Implement a Killer Online-Marketing Strategy for $15 a Week

A great approach to online marketing is more of a bargain than you think.
Writing

5 Copywriting Hacks Designed to Give Your Business a Boost

These tips make a case for sounding more casual in your copy.
Video

3 Ways Social Video Marketing Can Propel Your Brand

This recent trend harnesses the power of emotions to deliver a subtle message to viewers.
Marketing

An Introduction to Marketing for New Businesses

Dollars spent on marketing are an investment, but like any investment, there are good ones and bad ones.
Advertising

4 Mistakes You're Probably Making With YouTube Advertising

There are actually plenty of great traffic- and conversion-generating opportunities to be found on the popular video service. The problem is you.
Public Relations

The PR Industry Is Dead to Me

You want buzz? You must become the PR machine, create the story, the news and the excitement and then disseminate your story on every vehicle possible to tell the world.
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