Marketing

Mobile Marketing

10 Tweaks That Instantly Increase Mobile Conversion Rates

Shoppers are using mobile devices more than desktops. Marketers have to adjust to that smaller screen.
Email Marketing

Stop Using These Words In Your Emails

Do you know how you sound in email marketing?
Color

5 Questions to Ask About Color in Your Marketing Messages

Color choices can make a huge difference in marketing materials. Here are some considerations to keep in mind.
Marketing

Want to Attract More Loyal Customers? Focus on This Marketing Strategy.

This marketing approach is about pitching your brand to those in the audience who are actually listening -- the ones you can bring real value to.
Content Marketing

The Secret Ingredient for Succeeding at Content Marketing

The competition is ferocious in online markets but, if you are methodical, you'll find you have everything needed to win.
Marketing Strategies

How Bad Marketing Kills Even the Best-Made Apps

Very few apps are a financial success. You need to put at least as much effort into selling an app as developing it.
Viral Marketing

5 Secrets to Making Your Startup Go Viral

Here's how you can create a viral effect that will help your product spread via your customers' networks.
Affiliate Marketing

How Affiliate Marketing Can Work for Entrepreneurs

The symbotic relationship works on stipends but is best fueled by transparency.
Twitter

5 Tips to Get Active on Twitter and Reach Your Brand's Audience

Twitter is an insanely popular micro-blogging platform with an incredible reach of people you may want to know.
Public Relations

7 Must-Do Tips for Startups to Generate Good PR

Find your dream news outlet and craft a pitch that is free of BS.
Take It From The Pros

Grab a Tissue: Apple's Latest Holiday Ad Is Another Tear Jerker.

Prepare thine eyes. Apple wants you to feel all the feels, hmmm, probably all the way to the checkout.
Communication Strategies

40 Incorrectly Used Words That Can Make You Look Dumb

Just like one misspelled word can get your resume tossed onto the 'nope' pile, one incorrectly used word can negatively impact your entire message.
Amazon

Amazon Software Glitch Sells Products For Just a Penny

Sellers lose thousands after repricing tool goes horribly wrong.
Increasing Conversions

10 Ways to Convert More Customers Using Psychology (Infographic)

The times change, the tools change -- but human nature is perpetual.
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