Marketing

Advertising

KFC Doubles Down on a Dumb Ad Campaign

KFC believes that a negative response equates to a good response. No wonder the chain is struggling.
Public Relations

Eliminate These 5 Words From Your PR Messaging

When crafting that message, understanding what not to say is every bit as important as what you do say.
Gap

Gap Is Doing Everything It Can to Become Cool Again

With consumers embracing cheaper fast-fashion alternatives like H&M and Zara, the retailer has found itself in need of a makeover.
Marketing

From Subway's Jared to Bill Cosby: How Do You Make Hiring a Spokesperson Worth the Risk?

In an era when scandals spread like wildfire, company spokespeople can go from the face of your company to a major liability.
Branding

The 7 Tenets of Branding

These fundamental principles of design and strategy will help your business stand the test of time.
Marketing

5 Marketing Lessons Learned Watching Donald Trump Run for President

Marketing is successful when you know who loves you. Marketing failure is trying to make everybody like you.
Linkedin

5 Ways to Stop Embarrassing Yourself on LinkedIn

Sure, you love your good ole' boy photos. Just don't post them when you're trying to look professional.
Marketing

Smart Startups Learn How to Create and Manage Hype

What most entrepreneurs fail to appreciate is that even the most basic marketing takes time, money and creativity.
SEO

10 Smart Ways to Earn or Build Backlinks to Your Website

Ever heard of the "broken-link building method"? We hadn't, either. But it sure sounds useful.
Writing

You Won't Sell a Lot of Books, But That's Totally OK

Are you envious of Harper Lee's success? Too bad. You'll never reach that level of success. But does that really matter?
Politics

The 12 Wackiest Things You Can Buy From the Presidential Candidates' Campaign Stores

From Jeb Bush's guacamole bowl to Hillary Clinton's pantsuit t-shirt, the candidates are selling some surprising things to raise money.
Online Marketing

A 10-Step Plan for Dramatically Attracting New Customers

Seeing a huge increase in inbound-lead growth is possible, regardless of your industry. It's just a matter of making the investment of time, hard work and dedication.
Mobile Marketing

3 Ways to Use Mobile Marketing to Keep Customers Coming Back

Given that 60 percent of the time users spend online is through their mobile devices, establishing a solid mobile presence ensures that your customers always have a piece of your brand at the tip of their fingers.
Websites

Take a Step Closer to Web Mastery With These 7 Free Resources

Websites can be a tricky business. The good news is many people are sharing their best-kept secrets.
Press Coverage

5 Tips on How to Pitch Your Startup to Get the Press You Need

Journalists from the prominent tech pubs Mashable, ReWrite, TheNextWeb and Next Vibes offer valuable advice.
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