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Marketing

Marketing

The 5 Key Metrics You Need to Be Tracking in 2015

Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.
Online Writing

5 of the Most-Read Headlines -- And How to Write Your Own

Crafting the perfect headline can feel like a complete mystery, even for experienced media darlings. Here are some important tips.
YouTube

More Than Tween Stars: How YouTube Is Steering Brands Into the Future

As online video grows, marketers are embracing branded content and other less-explicit forms of advertising in fascinating ways.
Content Strategy

3 Fatal Content-Marketing Mistakes You Need to Avoid

There is marketing gold to be had delivering content that intrigues and informs.
Marketing

Traditional or Digital Marketing? Is That the Right Question?

Instead of making a choice, consider a mix of strategies, according to the specific offer and the time of year.
Networking

Launching a New Business Doesn't Make Your Old Connections Obsolete

Don't underestimate the power of your existing network when starting a fresh venture.
Customer Service

Use Emotional Intelligence to Make More Money

You might save everyone a lot of angst in the process.
Customer Support

Why Gmail Fails for Customer Support

Never skimp on that which directly affects customer communications.
Marketing

4 Ways to Market Your Business for Free

There are a handful of marketing practices available to entrepreneurs that don't require them to burn through valuable resources.
Marketing Strategies

Build Brand Advocacy From the Inside Out

Companies that neglect enlisting their own employees to be advocates and ambassadors are missing out on a valuable resource.
10 Questions

10 Questions to Ask When Hiring an SEO Firm

Startup founders shopping for SEO services can save themselves time, headache and money by considering these critical variables.
Press Coverage

How to Avoid Journalists' 5 Worst Pitching Peeves

PR pros and entrepreneurs will have much better luck seeing their stories in print if they avoid these common -- and annoying -- missteps.
Marketing

How You Market Your Product Depends on Your Competition

Are you customers still doing things the old way, or have they moved on? The early days of handheld calculators provides a good example.
Email Marketing

12 Ways to Improve Email Deliverability

Your emails are useless unless they actually make it to the user's inbox.
Marketing

The One New Year's Resolution All Business Owners Should Keep

There's something you can start doing today that could save you a lot of headaches in 2015.