Marketing

The 3 Best Ways for Your Business to Get Early Exposure
Marketing Bootcamp

The 3 Best Ways for Your Business to Get Early Exposure

Jessica Herrin, the founder of Stella & Dot, offers up tips on how to build brand awareness early on -- and hopefully gain customers.
Jessica Herrin
5 Ways to Make Your Ecommerce Business Stand Out
Marketing Bootcamp

5 Ways to Make Your Ecommerce Business Stand Out

How can you foster customer loyalty in an increasingly brand-agnostic world?
Thomas Smale
10 Principles for Creating an Effective Public Relations Plan
Marketing Bootcamp

10 Principles for Creating an Effective Public Relations Plan

Principles are less about what to do than they are about how to do it. Adopt these precepts and prosper.
Craig Cincotta
Why No Single Software Program Alone Will Fix Your Content Marketing
Marketing Bootcamp

Why No Single Software Program Alone Will Fix Your Content Marketing

Software alone won't save you or your marketing -- but a smart, wonderful team that knows how to use it just might.
Kelsey Meyer
6 Key Variables You Must Track in Your Marketing Campaigns
Marketing Bootcamp

6 Key Variables You Must Track in Your Marketing Campaigns

A good marketer is always looking to improve the outcome of campaigns and is constantly testing and tracking.
Craig Simpson
3 Tips for Creating Sponsored Content That Engages Consumers
Marketing Bootcamp

3 Tips for Creating Sponsored Content That Engages Consumers

With the right tools your sponsored post will generate results for your brand.
Sarah Ware
5 Etiquette Rules for Using Emojis at Work
Marketing Bootcamp

5 Etiquette Rules for Using Emojis at Work

Emojis, once solely symbols of teen angst or exuberance, are a hieroglyphic adults can use, albeit gingerly, in professional communications.
Jacqueline Whitmore
How This Creative Company Builds Signs That Stand Out
Marketing Bootcamp

How This Creative Company Builds Signs That Stand Out

Rob Whitehead, president and co-owner of Olympic Signs, talks about the sign industry and business insights.
Try Apple's Search Ads to Drive New User Signups in the App Store
Marketing Bootcamp

Try Apple's Search Ads to Drive New User Signups in the App Store

The app market is predicted to surge to $101 million by 2020. Don't you want 'in' on this?
Eric Siu
Effective Content Campaigns Are Gold, But Most Aren't
Marketing Bootcamp

Effective Content Campaigns Are Gold, But Most Aren't

Ask these questions to align your leaden efforts to a customer's buying cycle to create sales alchemy.
Aaron Agius
Are You Leaving Money on the Table?
Marketing Bootcamp

Are You Leaving Money on the Table?

Persistent follow up that nevers crossing the line into pestering is the secret to sales success.
Shaun Buck
The Perfect Formula for an 'All-in-1' Online Marketing Strategy
Marketing Bootcamp

The Perfect Formula for an 'All-in-1' Online Marketing Strategy

Your goal should be a seamless unification of tactics, to create an engine that consistently funnels traffic back to your site.
Jayson DeMers
21 Pokemon Go Marketing Tactics You Have to Try
Marketing Bootcamp

21 Pokemon Go Marketing Tactics You Have to Try

Gamers catch Pokémon. You catch customers.
Mike Templeman
Clinton vs. Trump: Who's Winning At Online Marketing? (Infographic)
Marketing Bootcamp

Clinton vs. Trump: Who's Winning At Online Marketing? (Infographic)

Long before these two battle it out in voting booths, they'll need to win the fight for online marketing.
Jayson DeMers
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.