Marketing

The Clever Strategy That Turned an Unknown Book Into a Bestseller
The Fix

The Clever Strategy That Turned an Unknown Book Into a Bestseller

There's a better way to leverage influencers.
How to Create a Happy Marriage Between Brands and Influencers
Marketing

How to Create a Happy Marriage Between Brands and Influencers

Don't just find the biggest names you can -- find the people who fit what you do.
Jonathan Long
This Company Accidentally Deleted Its Clients' Data. Here's How It Won Them Back.
Crisis Management

This Company Accidentally Deleted Its Clients' Data. Here's How It Won Them Back.

Six reputation management lessons you can learn from GitLab's mistake.
Nadia Nazarova
How to Avoid Mailing to a Disaster Area
Direct Mail

How to Avoid Mailing to a Disaster Area

Learn this money-saving tip and keep your response rates from bombing when floods and natural disasters occur.
Craig Simpson
Marketing Your App with User-Generated Content
Marketing

Marketing Your App with User-Generated Content

UGC is a great tool to increase engagement amongst your existing consumers and to get people talking about your brand.
7 Ways to Snag Tourist Dollars and Keep Locals Happy at the Same Time
Marketing

7 Ways to Snag Tourist Dollars and Keep Locals Happy at the Same Time

If you want to defy the old adage, "You can't please everyone," learn the marketing secrets of South Beach's hot spots.
Bill Schulz
Whether You Like Emoji or Not, They're Amazing for Marketing Your Business
Emoji

Whether You Like Emoji or Not, They're Amazing for Marketing Your Business

New data shows that using those little cartoons significantly boosts user engagement with your brand.
Rose Leadem
2-Step Process to Marketing Your Import/Export Business
Marketing Strategies

2-Step Process to Marketing Your Import/Export Business

Find out how you can convince prospective clients that they have a product worth importing or exporting and that your company can be the one to help.
The Staff of Entrepreneur Media, Inc.
3 Mistakes (Nearly) Every Tech Startup Makes -- and How to Avoid Them
Take It From The Pros

3 Mistakes (Nearly) Every Tech Startup Makes -- and How to Avoid Them

Tips to help left-brained innovators get their brand launch right.
Geoff Cunningham
The Most Thought-Provoking Ads of 2017 -- So Far
Advertising

The Most Thought-Provoking Ads of 2017 -- So Far

These ads will make you think about the world at large.
Rose Leadem
5 Things You Should Know About the New Age of Video Marketing
Video Marketing

5 Things You Should Know About the New Age of Video Marketing

Video marketing is taking over the content world. Don't miss out.
Calvin Wayman
A Non-Spammy Approach to Generating Leads with LinkedIn's Sponsored InMail
Linkedin

A Non-Spammy Approach to Generating Leads with LinkedIn's Sponsored InMail

How are you leveraging the largest professional network in the world?
Sujan Patel
How These 9 Top Sales Influencers Crush The Competition
Sales Strategies

How These 9 Top Sales Influencers Crush The Competition

16,450+ books on sales condensed into nine tips.
Hurdlr
5 Content Marketing Lessons From SNL in the Age of Trump
Content Marketing

5 Content Marketing Lessons From SNL in the Age of Trump

Take today's key issues and create meaningful content for your customers.
Gregg Schwartz
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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