Marketing

Saving the Earth, One Email at a Time
Sustainability

Saving the Earth, One Email at a Time

Traditional marketing practices tend to use a lot of paper. This Earth Day, consider how you can make operations more sustainable with digital communications.
EJ McGowan
10 Ways for Entrepreneurs to Excel With Live Video
Video Marketing

10 Ways for Entrepreneurs to Excel With Live Video

As video marketing becomes common, consumer look for better technical quality and lose interest when they don't find it.
Marsha Hunt
3 Customer Service Strategies You Should Steal From, Would You Believe, Lyft Drivers
Customer Service

3 Customer Service Strategies You Should Steal From, Would You Believe, Lyft Drivers

United Airlines' recent press shows the looming shadow one negative customer service can cast over your brand. These customer service concepts can help.
Zeynep Ilgaz
How to Train Your B2B Customer Support Team to Build a Loyal Customer Base
Customer Support

How to Train Your B2B Customer Support Team to Build a Loyal Customer Base

Building trusting customer relationships takes time and constant interaction, and there is no "one-size-fits-all" solution.
Robert C. Johnson
5 Easy Ways to Get Users to Your Website
Websites

5 Easy Ways to Get Users to Your Website

If you can demonstrate your brand's mission throughout your site, people will be flocking to it in no time.
Aj Agrawal
7 Factors That Make a Brand Stand Out
Take It From The Pros

7 Factors That Make a Brand Stand Out

Without a strong brand at the foundation of your campaigns, you'll just be more white noise to the average consumer.
Jayson DeMers
Google Is Developing Its Own Ad Blocker for Chrome
Google

Google Is Developing Its Own Ad Blocker for Chrome

It would specifically target adverts deemed "beneath a threshold of consumer acceptability."
Turn Instagram Into Your Best Source for Great Customers
Instagram

Turn Instagram Into Your Best Source for Great Customers

Get your ROI from Instagram is easier than you think.
Kim Walsh-Phillips
How to Communicate Effectively During a Crisis
Marketing

How to Communicate Effectively During a Crisis

While you hope to never experience a crisis situation in your business, here's how to be prepared.
Jill Schiefelbein
10 Telling Examples of the Power of B2B Influencer Marketing
Influencer Marketing

10 Telling Examples of the Power of B2B Influencer Marketing

B2B influencer marketing is a remarkably cheap and efficient way to power successful marketing campaigns.
Murray Newlands
When Should a Startup Hire a Marketing Manager?
Take It From The Pros

When Should a Startup Hire a Marketing Manager?

Hiring a marketing manager is important for business growth, but you need a few other people in place first.
Alex Berman
The Evolving Role of Social Media in Ecommerce
Ecommerce

The Evolving Role of Social Media in Ecommerce

Private messaging is emerging to reach your market 24/7.
Ellie Martin
How to Write a Great Pitch Email
Email

How to Write a Great Pitch Email

A five-step guide to writing a to-the-point email that will grab your target's attention.
Natalie MacNeil
How Much Should a Quality Logo Really Cost?
Take It From The Pros

How Much Should a Quality Logo Really Cost?

Designing a strong logo can reap endless rewards from increased awareness to sales and, even, long-term loyalty.
Andrew Medal
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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