Marketing

The Mistakes Nintendo Made With Wii U and What You Can Learn From Them
Mistakes

The Mistakes Nintendo Made With Wii U and What You Can Learn From Them

The launch of the console seemed doomed from the start. Here's where the company went wrong.
Stephen J. Bronner
Here Is Why You Should Be Running Native Ads
Native Advertising

Here Is Why You Should Be Running Native Ads

'Natives' allow you to create ads that are far more interesting to consumers.
Jonathan Long
10 Mistakes Content Marketers Make
Content Marketing

10 Mistakes Content Marketers Make

Content marketing must be done correctly, and with focus in order to be effective.
Nathan Sinnott
8 Tips for Producing Advertising That Sells
Marketing Bootcamp

8 Tips for Producing Advertising That Sells

An advertising expert offers smart and easy-to-follow advice for crafting effective ad copy.
Craig Simpson
Facebook Data Reveals What's Stopping Millennials From Being Loyal to Brands
Customer Experience

Facebook Data Reveals What's Stopping Millennials From Being Loyal to Brands

These young consumers want to commit to companies, but companies don't always provide ideal experiences.
Lydia Belanger
What Hollywood Can Teach Entrepreneurs About Life in the Spotlight
Profiles

What Hollywood Can Teach Entrepreneurs About Life in the Spotlight

Learn what Hollywood knows about developing a social profile to improve your chances of success.
Craig Corbett
Spinning a Yarn: 5 Ways to Weave a Story Around Your Startup
Pitching

Spinning a Yarn: 5 Ways to Weave a Story Around Your Startup

To get noticed, match your great product with an eye-grabbing narrative.
Craig Corbett
How to Effectively Sell Using Social Media and Content Marketing
Entrepreneur Network

How to Effectively Sell Using Social Media and Content Marketing

RazorSocial CEO and founder Ian Cleary has a special formula for driving traffic to your website.
Your Customers' Brains Are Hard-Wired to Decode These 10 Signals
neuromarketing

Your Customers' Brains Are Hard-Wired to Decode These 10 Signals

Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace your brand message by telling stories that feel familiar.
Eric Siu
5 Ways to Reach Businesses Looking for Your Services But Haven't Found You Yet
Marketing

5 Ways to Reach Businesses Looking for Your Services But Haven't Found You Yet

B2B marketing is fundamentally about getting introductions and building relationships.
John Boitnott
How to Brainstorm Great Content for Your Marketing Plan
Marketing Bootcamp

How to Brainstorm Great Content for Your Marketing Plan

Behind every good marketing plan is a great brainstorming session.
Wendy Keller
5 Things Entrepreneurs Should Never Say to Journalists
Media Coverage

5 Things Entrepreneurs Should Never Say to Journalists

'I'll pay you to write' it is an absolute no-no when it comes to talking with a reporter.
George Chilton
The November Election Could Depend on Which Candidate Masters This Sales Strategy
Storytelling

The November Election Could Depend on Which Candidate Masters This Sales Strategy

Stories hold the power to connect with people and motivate them to become engaged voters.
Karthik Rajan
Facebook Accused of Letting Advertisers Discriminate by Race
Facebook Advertising

Facebook Accused of Letting Advertisers Discriminate by Race

The social media giant says its policies prohibit discriminatory advertisements.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.