Marketing

The Tactics That Have Gained Donald Trump a Horde of Loyal Followers
Marketing Bootcamp

The Tactics That Have Gained Donald Trump a Horde of Loyal Followers

Follow these strategies to help stimulate engagement, loyalty and ultimately sales.
Mark Harrington
3 Signs Your Startup Shouldn't Work With a Marketing Firm in Exchange for Equity
Marketing Bootcamp

3 Signs Your Startup Shouldn't Work With a Marketing Firm in Exchange for Equity

Equity payments are becoming a commonly used form of currency. But that doesn't mean they're right for you.
Erik Huberman
6 'Tone-Deaf' Ads That Got Companies in Trouble and Damaged Their Brands
Marketing Bootcamp

6 'Tone-Deaf' Ads That Got Companies in Trouble and Damaged Their Brands

In London, a series of Match.com subway ads rubbed consumers the wrong way, and the ads were pulled. Here are some other companies that made some questionable marketing choices.
Carolyn Sun
Designing a Customer Strategy Focused on Genuine Loyalty
Marketing Bootcamp

Designing a Customer Strategy Focused on Genuine Loyalty

How to win customers and influence sales with five factors that help cultivate loyalty.
Mark Harrington
5 Ways to Improve Your Content Marketing Results Without Breaking the Bank
Marketing Bootcamp

5 Ways to Improve Your Content Marketing Results Without Breaking the Bank

If content is king, then marketing your content to the masses is crucial component for business success. Here's how to develop an affordable strategy.
Ann Smarty
The 2-Minute 'Event Wrap Video' Is Dead. Time to Try Something New.
Marketing Bootcamp

The 2-Minute 'Event Wrap Video' Is Dead. Time to Try Something New.

One incredible return for your investment is a video marketing campaign that demonstrates thought leadership, pumps up your search results and entertains your audience.
Maura Gaughan
Daymond John's Top 7 Tips on How to Launch Your Product Like a Shark
Marketing Bootcamp

Daymond John's Top 7 Tips on How to Launch Your Product Like a Shark

Here's how the 'Shark Tank' star and serial entrepreneur promotes new products. With the right strategy, you can, too.
Kim Lachance Shandrow
Conversion Rate Optimization: From a Luxury to a Necessity in 2016
Marketing Bootcamp

Conversion Rate Optimization: From a Luxury to a Necessity in 2016

CRO is the newest 'it' tool for marketers globally. Is it on your radar yet?
Chris Lucas
4 Sales Prospects You Must Understand
Marketing Bootcamp

4 Sales Prospects You Must Understand

I want to give you examples of four prospects that you might recognize, and a potential close to meet their personal buying styles.
Grant Cardone
How to Get Noticed in Today's Crowded Business Environment
Marketing Bootcamp

How to Get Noticed in Today's Crowded Business Environment

Just because the business world is changing doesn't mean you should look to some tried-and-true tactics to stand out.
Karen Mishra
Ivan Misner: 'It's Not Net Sit or Net Eat -- It's Called Network'
Marketing Bootcamp

Ivan Misner: 'It's Not Net Sit or Net Eat -- It's Called Network'

Misner, founder of Business Network International, says you're only hurting your business if all you do is hangout with coworkers at networking events.
Entrepreneur Network
How to Make Money With Social Media
Marketing Bootcamp

How to Make Money With Social Media

Make connections first, but at some point consider how to leverage the connections you make. Here are six ways.
Thomas Smale
4 Tools That Make Your Small Business Look Big
Marketing Bootcamp

4 Tools That Make Your Small Business Look Big

Just because you're not Apple or Amazon doesn't mean you can't look every bit as professional to consumers. Here's how to do it.
Stephen Sheinbaum
Want to Use Instagram to Promote Your Brand? Be Sure to Post Incredible Content.
Marketing Bootcamp

Want to Use Instagram to Promote Your Brand? Be Sure to Post Incredible Content.

One of the most important aspects about business marketing on Instagram is the quality of the content that is shared.
Hiral Rana
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.