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Marketing

Startup Kit

8 Savvy Ways to Promote Your Event Planning Business

Get the word out about your services with these eight marketing tactics that are sure to bring in the business.
Content Marketing

Content Creation to Make Your Small Business Stand Out

Presenting topical content to your target audience is one of the most beneficial marketing tactics available to your business. Here's how to do it right.
Facebook Marketing

Why Facebook's Latest Move Could Minimize Your Brand's Reach

The social-networking giant just updated its algorithm to show users more posts from their friends.
Online Marketing

How to Maximize Your LinkedIn Profile to Find Potential Customers

If you only think of LinkedIn as a platform people use to find jobs or connect with their network, think again.
Branding

Give Your Brand a Boost With Lifestyle Content

It's your ticket to reaching an audience that doesn't even know they need you.
Social Media Metrics

5 Ways to Tell If You're Doing Social Media Right

More followers and more fun are just some of the criteria of success.
Linkedin

7 LinkedIn Tools for Recruiting New Employees

Use these seven tools from LinkedIn to track down the best job candidates for your business.
Content Marketing

4 Keys to Raising Your Content Marketing Game

The Internet is the most effective marketing medium of all time but content strategy must continually evolve to remain successful.
Hacks

3 Marketing Hacks for the Struggling Startup

These marketing hacks aren't easy, aren't free and aren't even failsafe. But they are awesome.
Email

40 Email Subject Lines Research Shows Your Subscribers Can't Resist

Email is a highly effective online marketing tool, if the recipient opens and reads it. The subject line makes all the difference.
Customer Loyalty

How Marketplaces Keep Customers Coming Back

The success of many companies rests in their teams' understanding of one very crucial business factor: returning patrons.
Mobile Apps

Write an App Store Description That Excites With These 5 Tips

Here are a few tips that will help you write a description for your mobile app that has the potential to hook users into downloading.
Millennials

3 Brand Experience Strategies to Attract Millennials

Hint: Appeal to their heightened sense of adventure -- and their desire to be trendsetters.
Writing

How to Write With Substance

Making keystrokes matter has grown in importance as communication and the text that powers it become increasingly inseparable. This is an abridged guide to writing with clarity and substance.