Marketing

A World of Customers Is Waiting to Read Your Website in Their Language
Translation

A World of Customers Is Waiting to Read Your Website in Their Language

Most web users are not native English speakers. Unsurprisingly, they are reluctant to purchase from sites written in a language they don't speak.
Ian Henderson
How to Fire Back at an Angry Customer on Social Media
Social Media

How to Fire Back at an Angry Customer on Social Media

The way you respond to customers can improve the reputation of your business, or tear it down in an instant.
Peter Gasca
The Secret Weapons Every Marketer Needs
Marketing

The Secret Weapons Every Marketer Needs

A breakdown of the newest tools, apps and services marketers can use to make their jobs easier.
Kathleen Smith
Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry
Business Unusual

Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry

Cinemagraphs – still photos with a moving element – can be captivating. But are they just a passing gimmick?
Neil Parmar
Where to Find Free Photos and Never Again Pay for a Website Image
Free Resources

Where to Find Free Photos and Never Again Pay for a Website Image

Blogging is not universally lucrative but sprucing up your posts with dazzling images can be done without harm to the bottom line.
James Parsons
The Key to Converting Online Sales Leads: Speed
Sales Leads

The Key to Converting Online Sales Leads: Speed

Sales are the lifeblood of any business. When you get a lead, act fast to convert him or her into a paying customer.
Jason Fell
How to Respond to a Negative News Story About Your Company
Public Relations

How to Respond to a Negative News Story About Your Company

Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
Brad Phillips
4 Ways Kickstarter Can Boost Your Brand in Addition to Raising Money
Crowdfunding

4 Ways Kickstarter Can Boost Your Brand in Addition to Raising Money

Kickstarter campaigns allow brands to introduce products to an interested audience, tweak marketing and, if successful, prove they have a winner.
John Boitnott
You Must Do Good For Your Brand to Do Well With Millennials
Cause marketing

You Must Do Good For Your Brand to Do Well With Millennials

The preference of young consumers for products linked to charities they support is so strong it is altering marketing strategies.
Christie Garton
Apple May Scoop Up This Struggling Social Network
Social Media

Apple May Scoop Up This Struggling Social Network

It has been reported that Apple is looking to give social another shot by acquiring this startup.
Nina Zipkin
How to Write Better Emails (Infographic)
Infographics

How to Write Better Emails (Infographic)

Pay attention to keywords in subject lines, keep emails to 150 words or less, and other top tips on how to master your email life.
Catherine Clifford
The 7 Essential Steps to Monitoring Your Online Reputation
Reputation Management

The 7 Essential Steps to Monitoring Your Online Reputation

A simple step-by-step guide to staying on top of what's said about you and your company online.
Neil Patel
Spreading the News? Avoid Paying the Dues.
Advertising

Spreading the News? Avoid Paying the Dues.

Concerned about spam and unwanted ads as a result of web browsing and email? Here's what to do.
Edith G. Tolchin
The Steps Businesses Can Take to Avoid a Serious Social-Media Blunder (Infographic)
Mistakes

The Steps Businesses Can Take to Avoid a Serious Social-Media Blunder (Infographic)

Here's what companies can learn from DiGiorno Pizza's Twitter mistake and misappropriation of #WhyIStayed.
Nina Zipkin
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.