Marketing

In Hilarious Video, Ad Agency Thanks Employees by Letting Them Do This...For, Like, a Whole Minute
Funny Videos

In Hilarious Video, Ad Agency Thanks Employees by Letting Them Do This...For, Like, a Whole Minute

This cheeky Canadian advertising agency really knows how to prioritize.
Kim Lachance Shandrow
7 Psychological Strategies for Mastering Sales Negotiations
Take It From The Pros

7 Psychological Strategies for Mastering Sales Negotiations

Wage a war against defeatist thoughts. View a potential customer as a partner rather than an opponent.
Sherrie Campbell
Reclaim Your Brand After a Crisis
Take It From The Pros

Reclaim Your Brand After a Crisis

Find out how to bounce back after a mistake.
Carly Okyle
'All About That Bass' Meets Star Wars in the Nerdiest Mashup Yet
Viral Videos

'All About That Bass' Meets Star Wars in the Nerdiest Mashup Yet

The Meghan Trainor pro-booty anthem has gone to the dark side, with a new music video that's 'all about that base - no rebels.'
Kate Taylor
8 Ways to Stop Boring Your Email Subscribers
Email Marketing

8 Ways to Stop Boring Your Email Subscribers

Would you read your own emails? Here are some simple ways you can energize your subscribers now.
'Opportunity Cost' Sounds Abstract But It Costs Your Business Real Money
Client Relationship Management

'Opportunity Cost' Sounds Abstract But It Costs Your Business Real Money

Clients who don't value your time keep you from those who do. There are polite ways to set them straight.
Sam Madden
What Startups Need to Know About Ad Tech
Advertising

What Startups Need to Know About Ad Tech

Focus marketing dollars on the very people who actually want to buy something you're selling.
Jean-Baptiste Rudelle
Marketers Now Need to Think Data First
Inspiring Your Team

Marketers Now Need to Think Data First

It's time for agencies everywhere to rethink the equation -- starting with hiring.
Kimberley Kasper
How You Should Be Marketing to the Visually Impaired
Marketing Strategies

How You Should Be Marketing to the Visually Impaired

According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
Lisa Hoover McGreevy
The 3 Best Measures of True Branding Success Are Tough to Quantify
Take It From The Pros

The 3 Best Measures of True Branding Success Are Tough to Quantify

Validating your branding efforts with emotional-value metrics is unavoidably a blend of intuition and analytics because brand loyalty is anything but rational.
Jeremiah Gardner
4 Cool-Headed Strategies for Responding to Negative Comments Online
Social Media Marketing

4 Cool-Headed Strategies for Responding to Negative Comments Online

These days, when a customer is upset with their experience, the first thing they do is announce their opinion on social media and web forums.
Terry Powell
Regret Swiping Left on Tinder? Soon You Can Pay to Undo It.
Apps

Regret Swiping Left on Tinder? Soon You Can Pay to Undo It.

The online dating service is planning to roll out a premium version of its app.
Nina Zipkin
#AlexFromTarget Likely Not a Marketing Scheme So Much as a Good Old-Fashioned Meme
Viral Marketing

#AlexFromTarget Likely Not a Marketing Scheme So Much as a Good Old-Fashioned Meme

A beta startup called Breakr is now back peddling from its initial claims that it was responsible for the viral spectacle.
Geoff Weiss
Have a Burning Business Question? Ask the Expert: Mel Carson.
Take It From The Pros

Have a Burning Business Question? Ask the Expert: Mel Carson.

Mel Carson, the man who has helped big-name brands like Microsoft and Alaska Airlines with their marketing and branding efforts, is looking to take entrepreneurs' questions this month.
Andrea Huspeni
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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