Marketing

Advertising's Next Frontier: Retroactive Product Placement
Advertising

Advertising's Next Frontier: Retroactive Product Placement

Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
Laura Entis
The Implications for Bloggers Now That Google Authorship Has Ended
Google

The Implications for Bloggers Now That Google Authorship Has Ended

The three-year effort has been terminated but key elements for stopping plagiarism and ranking articles remain.
Brett Relander
Advanced Marketing Techniques to Help Your Twitter Account Take Off
Twitter Marketing

Advanced Marketing Techniques to Help Your Twitter Account Take Off

Whether you're trying to get the word out about a new piece of software or you just want people to know about your latest online sale, these are the Twitter strategies you'll want to employ.
27 Masters of Marketing and PR Every Entrepreneur Can Learn From
Public Relations

27 Masters of Marketing and PR Every Entrepreneur Can Learn From

Marketing is a cacophony but a few voices are consistently heard clearly. Listen to those and learn.
Murray Newlands
Communication Pros Are Teaching Their Secrets to Small Business
Public Relations

Communication Pros Are Teaching Their Secrets to Small Business

Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.
Sarah Carrillo
How to Pick the Right Website Management Platform for Your Small Business
Websites

How to Pick the Right Website Management Platform for Your Small Business

The prevalence of smart phones as a shopping tool means brick-and-mortar businesses need a website that meets consumer expectations.
Mark Cenicola
Reviving Your Brand to Save Your Business
Make More Happen

Reviving Your Brand to Save Your Business

To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand's value to customers and communicate that story consistently.
Keao Caindec
This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales
Personalization

This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales

'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.
Geoff Weiss
3 Ways to Get Business Recognition on Social Media
Social Media Marketing

3 Ways to Get Business Recognition on Social Media

To ensure your long-term viability, put a consistent program in place to increase your 'likes.'
Mitchell Levy
How to Effectively and Accurately Use Data to Inform Your Social-Media Decisions (Infographic)
Data Analysis

How to Effectively and Accurately Use Data to Inform Your Social-Media Decisions (Infographic)

Stats don't lie. They just might not be telling the story you expect.
Kevan Lee
SEO

7 Advanced Ways to Improve Your Site's SEO

Eliminate ineffective practices and replace them with strategic, content-focused tactics. Readers will appreciate these.
Jayson DeMers
Hot New Social Network Ello Knocked Out By Cyber Attack... Already
Social Media

Hot New Social Network Ello Knocked Out By Cyber Attack... Already

Just when we were saying our first hello to Ello, it said goodbye. Here's why. And, yes, the buzzing ad-free social magnet is back up and running.
Kim Lachance Shandrow
Fast-Growing Ello a Facebook Killer? Not So Fast.
Social Media

Fast-Growing Ello a Facebook Killer? Not So Fast.

There's no denying the network was launched, at least partially, in reaction to all the data Facebook collects on its users. But don't expect the nascent company to really threaten Facebook's dominance.
Matt Hunter
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.