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Marketing

Customer Loyalty

How Marketplaces Keep Customers Coming Back

The success of many companies rests in their teams' understanding of one very crucial business factor: returning patrons.
Mobile Apps

Write an App Store Description That Excites With These 5 Tips

Here are a few tips that will help you write a description for your mobile app that has the potential to hook users into downloading.
Millennials

3 Brand Experience Strategies to Attract Millennials

Hint: Appeal to their heightened sense of adventure -- and their desire to be trendsetters.
Writing

How to Write With Substance

Making keystrokes matter has grown in importance as communication and the text that powers it become increasingly inseparable. This is an abridged guide to writing with clarity and substance.
Writing

Step 1 to Selling Your Book? Don't Pretend It's 'Free.'

Free books that aren't and gaming the best seller lists are deadend paths for entrepreneurs intent on making a living as authors.
Branding

5 Examples of Stellar Logo Design and Packaging

These organizations have used design to create truly robust brands.
Marketing

Make Wellness the True Aim of Your Marketing

The true aim of marketing is not to sell stuff, but rather to create balance and wellness for people.
Ask a Geek

Everything Business Owners Need to Know About Beacons

Find out what beacons are, how they work, what they cost and more.
Visual Content

3 Tips for Creating Great Visual Marketing

Does your social media need an adrenaline shot? Here are three ways to boost online engagement by making the most of visuals.
Marketing

You Are Your Own Best Marketer

Just like a billboard or banner ad, you're communicating the value of your personal brand.
Marketing

Your Marketing Is Chasing Customers Away! Here's Why.

Follow these 3 rules to get back on track -- and possibly recover some of your clients.
Branding

The Greatness Guide to Building Your Brand and Empire

Here are the key ingredients to building a brand that has real staying power and can make a difference.
Storytelling

Mastering Your Brand's Story

Effective storytelling can help you capture the hearts and minds of customers.
Trademarks

When It Comes to Knockoffs, Imitation Is the Costliest Form of Flattery

Trademarks and patents are far from perfect protection but they are, literally, the least a business can do to protect itself from counterfeiters.
Content Marketing

Did Video Kill Text Content Marketing?

The psychology of consumers who either prefer reading or watching.