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Marketing

Press Coverage

How to Avoid Journalists' 5 Worst Pitching Peeves

PR pros and entrepreneurs will have much better luck seeing their stories in print if they avoid these common -- and annoying -- missteps.
Marketing

How You Market Your Product Depends on Your Competition

Are you customers still doing things the old way, or have they moved on? The early days of handheld calculators provides a good example.
Email Marketing

12 Ways to Improve Email Deliverability

Your emails are useless unless they actually make it to the user's inbox.
Marketing

The One New Year's Resolution All Business Owners Should Keep

There's something you can start doing today that could save you a lot of headaches in 2015.
Content Marketing

6 Predictions on the Future of Content Marketing for 2015

Everything from the importance of social-media subcultures to the growing popularity of YouTube celebrities.
Networking

How to Connect With High-Profile Influencers

Impressive networks are built one superstar at a time.
YouTube

3 Strategies to Unlock YouTube's Potential in 2015

With a billion people watching, the necessity of a plan for the network is clear.
Bing

If You're Not Marketing on Bing You're Missing 30% of U.S. Searchers

Google is the dominant search engine but a remarkably large share of searches take place on often-overlooked Bing.
Take It From The Pros

5 Ways to Distinguish Yourself With a Personal Brand

Prompt other professionals to think of you first when they hear about a new business opportunity.
Twitter Marketing

Get More Followers and Increase Engagement With These 7 Twitter Tips

Some of these may seem counterintuitive to your idea of Twitter greatness, but they are for real.
Search Engine Optimization

Why Authoritative Content Is More Important Than SEO

There is no more gaming the system with a careful selection of search terms. Only quality content has a chance of being found.
Growth Hacking

6 Growth Hack Techniques You Can Try Today

One of the best ways to understand growth hacking is to, well, get started doing it.
Ecommerce

It's Time We Ditched the Term 'Cart' in Online Shopping

With all the innovations we've seen, why is the experience of actually making a purchase on the web still so poor?
Websites

Increase Your Conversion Rates With These 7 Landing Page Must-Haves

Lots of traffic to your website won't equate to much if it leaves your potential customers angry and confused.
Take It From The Pros

10 Insider Tips to Conference Survival in 2015

With must-attend events like SXSW, LeWeb, CES and NAB Show approaching, here is how to make the most out of your time and money.