Marketing

IKEA Skewers Apple's High-Minded Marketing in Hilarious Viral Sketch
Viral Videos

IKEA Skewers Apple's High-Minded Marketing in Hilarious Viral Sketch

'It's not a digital book, or an ebook,' an IKEA exec describes the company's forthcoming catalogue in reverent tones evoking Apple's lead designer Jony Ive. 'It's a bookbook.'
Geoff Weiss
5 Things CEOs Don't Ask About Marketing, But Should
Marketing

5 Things CEOs Don't Ask About Marketing, But Should

A solid partnership between management and the department can lead to better results and increased profits.
Renee Yeager
The 8 Fundamentals for a Successful Inbound-Marketing Strategy
Inbound Marketing

The 8 Fundamentals for a Successful Inbound-Marketing Strategy

Nobody can know everything, but as an entrepreneur, you need to know the basics.
Murray Newlands
The 8 Secret Places to Find the Best Stock Images
Image

The 8 Secret Places to Find the Best Stock Images

Buying and searching for stock images can be a tedious and expensive task, especially if you stick to the standard sites. Here are eight platforms that are flying under the radar.
Michelle Blackshire
3 Innovations From Ecommerce Market Leaders Ready for You to Adopt
Next Big Thing

3 Innovations From Ecommerce Market Leaders Ready for You to Adopt

Successful online marketers recognize Internet shopping is different from going to a store, even when customers are shopping for the same things.
Pratik Dholakiya
Sleepwalking Through Sales -- How Vendors Are Ignoring Buyers' Intelligence
Sales Strategies

Sleepwalking Through Sales -- How Vendors Are Ignoring Buyers' Intelligence

Businesses need to respect today's informed customers.
Frank Visgatis
Gone in a Flash: Twitpic to Shut Down Following Dispute With Twitter
Trademarks

Gone in a Flash: Twitpic to Shut Down Following Dispute With Twitter

The image sharing site is closing down after Twitter requested it drop its trademark application.
Nina Zipkin
5 Ways to Provide Personalized Service to Small Companies -- Profitably
Marketing Strategies

5 Ways to Provide Personalized Service to Small Companies -- Profitably

Efficiently offer a high-touch customized experience to customers in a manner that resonates with the way they want to interact.
Dave Thompson
6 Elements Every Business Website Needs
Websites

6 Elements Every Business Website Needs

If you want to be taken seriously by customers online, be sure to include these common features.
Zach Cutler
Ultimate Headline Formulas for Tweets, Posts, Articles and Emails
Writing

Ultimate Headline Formulas for Tweets, Posts, Articles and Emails

The blueprints exist to get the things you write clicked. Here are some surefire tips.
Kevan Lee
Content Marketing

Why ROI is, Literally, the Last Metric for Evaluating Your Content-Marketing Plan

Keep a close eye on whether your audience is engaged and enthusiastic for your content or there won't be any return on investment to measure.
Brett Relander
Coaches Corner

Marketing Trends Experts Want You to Avoid

Some of our favorite experts in social media and marketing reveal their current least favorite trends.
Linda Lacina
The Customer Is Mostly Wrong
Customer Feedback

The Customer Is Mostly Wrong

When it comes to a product's vision, turn the popular idiom on its head. Customers are often poor judges of their own needs.
Gregory Ciotti
Grow Your Online Business Without Depending Exclusively on Google
Online Marketing

Grow Your Online Business Without Depending Exclusively on Google

Google is huge but it is not the entire online marketplace, unless you let it be.
Ann Smarty
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.