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Marketing

Mobile Advertising

3 Ways to Make More Money With Your Mobile App

When you have an app for your business and you're using it to generate ad revenue, you're killing two very profitable birds with one stone.
Marijuana

How Companies Are Trying to Bring Marijuana Ads Online

As more states legalize cannabis, the burgeoning sector is embracing the digital-marketing tactics long favored by more traditional industries.
Project Grow

The 5 Pillars of a Successful Personal Brand

Be your authentic self and give people their money's worth. Your brand will grow itself.
Blogging Tips

The Key to Writing an Amazing Blog Post

How to produce quality content each time you publish a new blog post so that you can keep your readers coming back as well as gain new ones.
Branding

The Real Winner of the Women's World Cup: Nike

According to a social media firm, the Swoosh took the day.
Personal Branding

5 Key Outlets for Building a Strong Personal Brand

Any opportunity you have to show off your personality, meet new people or share new content can be considered a viable outlet for your personal brand.
Content Marketing

6 Resources Content Strategists Could Use to Find New Ideas

These tools will inspire marketers by leveraging real time data to identify the most relevant and engaging content topics.
Celebrities

Lessons From 4 Unique Female Celebrities to Make Your Brand Stand Out

Lady Gaga, Madonna, Rihanna and Katy Perry have legions of dedicated fans. Why not follow their examples?
Online Marketing

Use These 8 Lesser-Known Marketing Tools to Help Spread the Word

If you're looking to get more ROI out of our efforts this quarter, try some of these apps.
Branding

Recruiting Employees -- and Their Friends -- to Market Your Brand

4 ways to get your staff actively involved in promoting your business
Branding

6 Ways a Sub-Optimized B2B Brand Costs You Money

Are you bleeding money by promoting a sub-optimized brand? Here's what to look for.
Publicity

33 Tips to Help You Ace a Media Interview (Infographic)

Dispel nerves and put your best foot forward when getting face time with reporters.
Millennials

How Growing Up With the Internet Made Millennials Different

The generation dubbed "digital natives'' prefer YouTube to TV and the World Cup to bowl games. Marketers need to adapt.
Marketing

Conferences Are Good for Networking but Great for Marketing

Even a tedious conference is a good opportunity to get you and your product in front of potential customers.