Marketing

The One Mistake That's Killing Your Business
Direct Marketing

The One Mistake That's Killing Your Business

You shouldn't be focused on brand marketing like Apple or Starbucks -- but rather on this instead.
Alex Banayan
Privacy Concerns

Facebook Makes Elusive Vow to Rethink User Experimentation

The social network will give its researchers 'clearer guidelines' for future experimentations -- but just what these guidelines are is anyone's guess.
Geoff Weiss
Why Twitter Is Handing Over Your Tweets to MIT
Social Media

Why Twitter Is Handing Over Your Tweets to MIT

MIT's Laboratory for Social Machines now has access to every public tweet ever made...for research, of course.
Carly Okyle
Elon Musk's Cryptic 'D' Tweet Practically Blew Up Twitter
Elon Musk

Elon Musk's Cryptic 'D' Tweet Practically Blew Up Twitter

It only takes a consonant to start a Twitter fire. Take it from billionaire Elon Musk.
Kim Lachance Shandrow
Market to Empowered Women: It's Ethical -- And It's Good for Business
Marketing

Market to Empowered Women: It's Ethical -- And It's Good for Business

Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it's increasingly becoming good business to present strong, modern images of women in ad campaigns.
Catherine Clifford
7 Marketing Alternatives to SEO (Infographic)
SEO Tips

7 Marketing Alternatives to SEO (Infographic)

There's more to building your brand's awareness than SEO. Allocating a budget for these ideas can help PR and marketing pros produce better results.
Kevin Allen
4 Design Strategies That Make a Compelling Call to Action
Websites

4 Design Strategies That Make a Compelling Call to Action

Information overload is a problem everywhere but a crisis on your ecommerce site. Make it easy for customers to see what you're encouraging.
John Boitnott
8 Questions to Determine If Your Product Will Sell on a Home Shopping Channel
Selling

8 Questions to Determine If Your Product Will Sell on a Home Shopping Channel

Products that tug buyers' emotional strings and spur an impulse to buy are exactly right for TV shopping shows.
Bob Circosta
Should You Outsource Content Creation or Hire a Content Marketing Team?
Content Marketing

Should You Outsource Content Creation or Hire a Content Marketing Team?

With more companies embracing content marketing, businesses need to decide how to approach this function.
Derek Miller
22 Brilliant Thinkers Everyone Should Follow on Twitter
Inspiration

22 Brilliant Thinkers Everyone Should Follow on Twitter

If you've been following the same people on Twitter for the last five years, you're probably missing out.
Drake Baer
The Four Ms of Social Media That All Marketers Should Master
Social Media Marketing

The Four Ms of Social Media That All Marketers Should Master

Amid all the complexities of software, tools and tracking, some basic principles dominate.
Kevin Bobowski
This Man's 3-Year Plan: To Meet Up With Each of His 1,000-Plus Facebook Friends
Social Media

This Man's 3-Year Plan: To Meet Up With Each of His 1,000-Plus Facebook Friends

In a project that will take years to complete, Matthew Kulesza is going offline and meeting up with each of his Facebook friends for one-on-one coffee.
Kate Taylor
Beloved Brands Connect Emotionally to Lead the Pack
Branding

Beloved Brands Connect Emotionally to Lead the Pack

Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
Jim Joseph
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.