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Marketing

Google

How to Make the Most of the Week Left Until Google's Next Search Algorithm Update

It's not too late to begin adapting to the expected switch in focus to mobile, but it is getting close.
Digital Marketing

3 Digital Marketing Channels That Work for Every Advertiser

Online advertising channels are numerous but these three are must buys.
Social Media Marketing

8 Creative Ways to Rustle Up Online Reviews

By encouraging customers to share opinions, you demonstrate that your business is the kind that values customer feedback.
Email Marketing

5 Tips for a Killer Email Campaign

Don't leave your success up to chance. Smart techniques can get you the results you want -- every time.
Marketing

Should ROI Be Attached to Every Marketing Activity?

Here's a three step plan to help you apply the right set of tools and data-mining strategies to get the most out of your ROI measurement plan.
Sales Strategies

How to Get Big-Box Retail Buyers to Carry Your Product

This simple strategy combines FOMO and psychological principles -- and will help you close deals left and right.
Online Marketing

6 Creative Ways to Integrate Social Media and Email Marketing

Few people make buying decisions anymore based on information from a single medium.
Travel

Ever Sprint to Catch a Flight? You'll Appreciate This Airport's Racetrack Lanes.

As part of the runup to the 2020 Olympic Games in Tokyo, Japan's largest airport gets a sporty upgrade. Just imagine all the goofy starting line selfies taking off.
Branding

Protect Your Brand, Oprah Style: 5 Legal Strategies She Uses (And You Should, Too)

Besides investing in trademarking strategies, a chief component and underlying thread to Oprah's mega-success is keeping her brand strong by preventing dilution.
Inbound Marketing

The Rise of Inbound Marketing and the Death of the Cold Call

Why an "outbound" focus could be costing you sales prospects.
Storytelling

From Bedtime to the Boardroom: Why Storytelling Matters in Business

These innovators are connecting with consumers, colleagues and investors on an emotional level.
Viral Marketing

The Psychology of Influencer Marketing

Working on a campaign outreach? To get an editor's attention, incorporate the way people think and feel.
Email

Opportunity Everywhere: Why and How You Should Cold Email Everyone

Using this method has gotten me on the phone with celebrities and landed me as a contributor to this website.
Marketing Ideas

5 Findings About Idea Generation for Content Marketing

How do you come up with and execute 251 marketing ideas each year? In a recent survey, marketers shared their pain.