Marketing

Retail Businesses

What Happened to the Real Black Friday?

The shopping event has just become crazy. Entrepreneurs should step in and bring it back to its roots.
Twitter

Twitter Unveils Improved Tools to Report Harassment

The company said it will now require less information from users flagging inappropriate content, among other changes.
Public Relations

How You Can Generate Effective PR With a Limited Budget

Here are tips on strategy and execution that any small business can follow to achieve PR success.
Social Media Marketing

Rule Breakers: 5 Social Brands That Defy Best Practices

A few noteworthy companies seem to have a true understanding of the established standards but ignore them in ways that make sense for their brand and actually enhance their online presence.
Retail

5 Moves Small Retailers Must Make to Compete With Big Box Stores

Local stores have more than one slingshot to use in their never-ending David vs. Goliath competition with national chains.
Storytelling

How to Tell Your Small-Business Story

When there are thousands of brands vying for attention, resorting to same old marketing tactics hardly cuts the mustard.
Writing

How to Write a Blog Post in Just 30 Minutes

Don't let another author commitment sneak up on you. Here's how to chart out assignments to make them manageable and to tackle them in bite-size pieces.
Coffee

Bitter or Sweet? This One Thing Can Determine the Taste of Your Coffee.

A new study reveals that this factor can play a major role in how your morning brew tastes.
Public Relations

Make a Splash With Less Effort By Using These 7 Pro PR Tips

There are greater opportunities beyond press releases for gaining attention for your startup.
Dress Codes

Your Attire Speaks Volumes Before You Open Your Mouth

Dress to impress the audience at your next presentation. Your grooming and sprucing up become part of the message.
Storytelling

7 Tips for Storytelling That Dazzles Audiences

Why do ancient myths resonate today but quarterly sales reports are forgotten tomorrow? We'll explain with a story.
Online Marketing

The Science of Building Buyer Personas (Infographic)

Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.
Lead Generation

Why Lead Generation Remains a Challenge in a Mobile World

Patience is the key to connecting with distracted consumers reluctant to receive yet another sales pitch.
Social Media Marketing

Brands Waste Resources on Facebook and Twitter

A recent study suggests marketers abandon platforms with low reach and engagement, and instead turn to other social media sites and brand communities.
Sales Strategies

The One Secret You Need to Know to Increase Sales

When it comes to boosting sales, often salespeople and the marketing team are focusing their resources on the wrong strategy.
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