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Marketing

Branding

Protect Your Brand, Oprah Style: 5 Legal Strategies She Uses (And You Should, Too)

Besides investing in trademarking strategies, a chief component and underlying thread to Oprah's mega-success is keeping her brand strong by preventing dilution.
Inbound Marketing

The Rise of Inbound Marketing and the Death of the Cold Call

Why an "outbound" focus could be costing you sales prospects.
Storytelling

From Bedtime to the Boardroom: Why Storytelling Matters in Business

These innovators are connecting with consumers, colleagues and investors on an emotional level.
Viral Marketing

The Psychology of Influencer Marketing

Working on a campaign outreach? To get an editor's attention, incorporate the way people think and feel.
Email

Opportunity Everywhere: Why and How You Should Cold Email Everyone

Using this method has gotten me on the phone with celebrities and landed me as a contributor to this website.
Marketing Ideas

5 Findings About Idea Generation for Content Marketing

How do you come up with and execute 251 marketing ideas each year? In a recent survey, marketers shared their pain.
Marketing

The 3 Steps to Marketing Success in 2015

All signs point to the growing importance of social media, email and mobile devices for effective marketing.
Marketing

5 Signs You Need to Start Tracking Marketing ROI

The good news is that your marketing is likely making an impact. But you might not be measuring it as you should.
Email Marketing

Letterman's Late Show Legacy for Email Marketers: The Subject Line

They're your stage entrance, opening monologue and your hook -- make each one a star.
Facebook Advertising

4 Tips to Create and Groom a Viral Facebook Video Ad

If you're willing to pay a little, there are a number of steps you can take in creating your video content that will a drive tremendous return on your investment.
Client Relationship Management

Is Technology Lulling You Into Working Too Remotely?

Between the dazzle of contemporary communication technology and the need to keep overhead low, entrepreneurs risk underestimating the value of meeting clients face to face.
Millennials

For Millennial-Hungry Businesses, Food Festivals Aren't Fluff

Here's how to use festivals as a tool to turn millennials into customers for life.