Marketing

The Supreme Sales Advantage of a Family Business Is the Family Story
Family Businesses

The Supreme Sales Advantage of a Family Business Is the Family Story

Customers are not simply making cold calculations when they decide from whom they will buy. When they know the family, they trust the business.
Daphne Mallory
What You Need to Know About Google's Penguin 3.0
Online Business

What You Need to Know About Google's Penguin 3.0

The latest iteration of Penguin is no earthquake, unless you've been taking shortcuts to build traffic to your site.
Pratik Dholakiya
The 3 Likeliest Reasons Your Company PR Is Going Nowhere
Public Relations

The 3 Likeliest Reasons Your Company PR Is Going Nowhere

The tools for effective public relations are available to everybody but only work when you put them in hands of people who know how to use them.
Tor Constantino
A Checklist of 8 Best Practices for Successful Video Campaigns
Video Advertising

A Checklist of 8 Best Practices for Successful Video Campaigns

There is a lot you have to do right to produce an effective video ad but, happily, having a big budget is not a necessity.
Rocco Baldassarre
11 Reasons Why Your Website Doesn't Sell
Website Traffic

11 Reasons Why Your Website Doesn't Sell

Strip your pages of all the hurdles and turnoffs that drive customers away. Fill it instead with engaging, customer-friendly features.
Firas Kittaneh
5 Reasons Why Your Social-Recruiting Strategy Isn't Working
Inspiring Your Team

5 Reasons Why Your Social-Recruiting Strategy Isn't Working

Despite the pervasiveness of social media, the majority of recruiters see their social recruiting skills as 'proficient or less.' Here is how to fix that.
It's All About Nuance. How to Convey and Discern Email Tone.
Email

It's All About Nuance. How to Convey and Discern Email Tone.

Emotional cues are hard to express via digital communication. What's a modern-day communicator to do?
Karen Lachtanski
3 Steps for Excluding Counterfeit Goods and Protecting Your Brand
Brand Reputation

3 Steps for Excluding Counterfeit Goods and Protecting Your Brand

Retailers, whether online or brick-and-mortar, risk alienating customers if they don't make certain the products they sell are authentic.
5 Ways to Increase Your Audience's Time Spent Reading
Content Marketing

5 Ways to Increase Your Audience's Time Spent Reading

Even if you create great content on your site, it won't matter much if no one actually spends time with it.
Zach Cutler
11 Words That Enhance Trust in a Blog Post
Blogging Tips

11 Words That Enhance Trust in a Blog Post

Every blog article is an attempt to secure the reader's trust. The way you communicate that matters a lot.
Neil Patel
Steer Clear of These Tricks Journalists Use to Loosen Your Lips
Interviews

Steer Clear of These Tricks Journalists Use to Loosen Your Lips

Be savvy in your interactions with reporters. Your reputation is at state.
Joan Stewart
8 Ways PR Helps Sales (and 1 Way It Doesn't)
Public Relations

8 Ways PR Helps Sales (and 1 Way It Doesn't)

Earning coverage in a news site will go a long way toward bring attention and credibility to your company.
Edward Yang
Mobile Apps

3 Effective Channels for Marketing Your Mobile App

These avenues bring in predictability in growth and user acquisition.
Rahul Varshneya
Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook
Facebook

Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook

How the company can use its success to invest in long-term goals that will make it an even stronger company over the next decade.
Alyson Shontell
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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