Marketing

6 Things Innovative Search Engine Marketers are Doing Right Now
SEO

6 Things Innovative Search Engine Marketers are Doing Right Now

A few years ago, your average search expert could be found creating hundreds of backlinks or stuffing a page with keywords. Today, the role calls for so much more.
Neil Patel
The Hard Truths About the Fast Rise of Ello
Social Media

The Hard Truths About the Fast Rise of Ello

The newest social network is all the rage, but not a real threat to Facebook.
Jason Falls
Sales

The New Wave of Sales Acceleration Technology

It's time to ask yourself this question, Does my team have the right tools for selling?
Howard Brown
Why Ello Suddenly Went Viral
Social Media

Why Ello Suddenly Went Viral

The fledgling social network was one of the most talked-about items last week. Here's why.
Nina Zipkin
Migrate Beyond Facebook. Make a Huge Impact on Smaller Niche Sites.
Social Media Marketing

Migrate Beyond Facebook. Make a Huge Impact on Smaller Niche Sites.

Explore alternate networks and perhaps your marketing posts will create a bigger splash.
Eric Siu
Advertising's Next Frontier: Retroactive Product Placement
Advertising

Advertising's Next Frontier: Retroactive Product Placement

Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
Laura Entis
The Implications for Bloggers Now That Google Authorship Has Ended
Google

The Implications for Bloggers Now That Google Authorship Has Ended

The three-year effort has been terminated but key elements for stopping plagiarism and ranking articles remain.
Brett Relander
Advanced Marketing Techniques to Help Your Twitter Account Take Off
Twitter Marketing

Advanced Marketing Techniques to Help Your Twitter Account Take Off

Whether you're trying to get the word out about a new piece of software or you just want people to know about your latest online sale, these are the Twitter strategies you'll want to employ.
27 Masters of Marketing and PR Every Entrepreneur Can Learn From
Public Relations

27 Masters of Marketing and PR Every Entrepreneur Can Learn From

Marketing is a cacophony but a few voices are consistently heard clearly. Listen to those and learn.
Murray Newlands
Communication Pros Are Teaching Their Secrets to Small Business
Public Relations

Communication Pros Are Teaching Their Secrets to Small Business

Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.
Sarah Carrillo
How to Pick the Right Website Management Platform for Your Small Business
Websites

How to Pick the Right Website Management Platform for Your Small Business

The prevalence of smart phones as a shopping tool means brick-and-mortar businesses need a website that meets consumer expectations.
Mark Cenicola
Reviving Your Brand to Save Your Business
Rebranding

Reviving Your Brand to Save Your Business

To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand's value to customers and communicate that story consistently.
Keao Caindec
This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales
Personalization

This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales

'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.
Geoff Weiss
3 Ways to Get Business Recognition on Social Media
Social Media Marketing

3 Ways to Get Business Recognition on Social Media

To ensure your long-term viability, put a consistent program in place to increase your 'likes.'
Mitchell Levy
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.