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Marketing

Marketing Strategies

How Bad Marketing Kills Even the Best-Made Apps

Very few apps are a financial success. You need to put at least as much effort into selling an app as developing it.
Viral Marketing

5 Secrets to Making Your Startup Go Viral

Here's how you can create a viral effect that will help your product spread via your customers' networks.
Affiliate Marketing

How Affiliate Marketing Can Work for Entrepreneurs

The symbotic relationship works on stipends but is best fueled by transparency.
Twitter

5 Tips to Get Active on Twitter and Reach Your Brand's Audience

Twitter is an insanely popular micro-blogging platform with an incredible reach of people you may want to know.
Public Relations

7 Must-Do Tips for Startups to Generate Good PR

Find your dream news outlet and craft a pitch that is free of BS.
Take It From The Pros

Grab a Tissue: Apple's Latest Holiday Ad Is Another Tear Jerker.

Prepare thine eyes. Apple wants you to feel all the feels, hmmm, probably all the way to the checkout.
Team Work

40 Incorrectly Used Words That Can Make You Look Dumb

Just like one misspelled word can get your resume tossed onto the 'nope' pile, one incorrectly used word can negatively impact your entire message.
Amazon

Amazon Software Glitch Sells Products For Just a Penny

Sellers lose thousands after repricing tool goes horribly wrong.
Increasing Conversions

10 Ways to Convert More Customers Using Psychology (Infographic)

The times change, the tools change -- but human nature is perpetual.
Digital Marketing

4 Steps Needed to Transform the Digital-Marketing Industry

If clients perceive the technology as a black box, providers overpromise results and the churn rate is high, perhaps business practices should change.
Predictions 2015

3 Social-Marketing Predictions for 2015

The transformation of shopping by the convergence of mobile devices and social media will only accelerate.
Viral Videos

Not All Viral Videos Are Good Content Marketing

Two recent ads illustrate this point. One was entertaining, the other spurred viewers to seek out the product.
Social Media

Did Best Buy's Tweet About 'Serial' Go Too Far? Or Was It Funny?

The big-box electronics store apologized for a joke it made on Twitter about an uber-popular podcast that chronicles the investigation of a real-life murder.
Press Coverage

The Do's and Don'ts of Press Releases (Infographic)

What do journalists really want to see in press releases? What sends them directly to the delete key? This infographic from Skadeedle offers some insight.
Customer Feedback

Hello? Can You Listen?

Today's shopper wants to be heard, but today's manufacturers have big mouths and little ears.