Marketing

YouTube Creators Can Now Receive 'Tips' Directly From Fans
YouTube

YouTube Creators Can Now Receive 'Tips' Directly From Fans

The feature, which was announced earlier this summer, has quietly launched.
Laura Entis
4 Ways to Get Influencers to Spread Your Brand's Message
Coaches Corner

4 Ways to Get Influencers to Spread Your Brand's Message

Think of it as a way to connect with your audience's audience.
Ann Handley
To Keep Buyers From Cheating on You, Always Be Loyal to Them
Customer Loyalty

To Keep Buyers From Cheating on You, Always Be Loyal to Them

Stop thinking 'close the deal' and start thinking 'begin the relationship.'
Jason Forrest
Here is Why Interactives Are the Next Big Thing in Content Marketing
Interactivity

Here is Why Interactives Are the Next Big Thing in Content Marketing

If infographics blew up because they caught people's attention where a boring report wouldn't, interactives are blowing up because they catch people's attention -- and hold it.
Karl Schutz
The 5 Essentials for a Corporate Brand Employees Live and Customers Buy
Inspiring Your Team

The 5 Essentials for a Corporate Brand Employees Live and Customers Buy

When employees believe in the brand, the company prospers.
Chris Wirthwein
The Internet Thinks Hershey's New Logo Looks Like Crap -- Literally
Rebranding

The Internet Thinks Hershey's New Logo Looks Like Crap -- Literally

The 120-year-old company unveiled a new logo today, much to the amusement (and disgust) of commenters on social media.
Geoff Weiss
To Win More Prospects, Stop Selling and Start Courting
Sales Strategies

To Win More Prospects, Stop Selling and Start Courting

Treat every potential client as you would someone who you hope will give you a second date.
Jason Wesbecher
Looking to Freeze Out Others, ALS Association Wants to Trademark the 'Ice Bucket Challenge'
Trademarks

Looking to Freeze Out Others, ALS Association Wants to Trademark the 'Ice Bucket Challenge'

If they succeed, the non-profit could use the registration to block other charities from capitalizing on the viral campaign.
Laura Entis
How to Get More Interaction on Google+ (Infographic)
Social Media

How to Get More Interaction on Google+ (Infographic)

Photos apparently outperform all other types of content on Google's social network.
Kevin Allen
Why You Must Message Customers as Thoughtfully as You Do Friends
Mobile Marketing

Why You Must Message Customers as Thoughtfully as You Do Friends

The power of mobile marketing to attract and retain customers turns against entrepreneurs who forget there is a person receiving that message.
Alex Campbell
Marketing Automation Can Help Startups Sell Like the Big Brands
Marketing

Marketing Automation Can Help Startups Sell Like the Big Brands

Using software to develop leads can be effective, but keep four things in mind when forming a strategy.
Justin Gray
5 Predictions About the Growing Power of Online Customer Reviews
Coaches Corner

5 Predictions About the Growing Power of Online Customer Reviews

The influence of a single customer's opinion will continue to grow in sync with the pervasiveness of social media.
 Tomer Tagrin
Why Sales Professionals Will Never Go the Way of the Dinosaur
Sales

Why Sales Professionals Will Never Go the Way of the Dinosaur

People want to talk with a person they trust before making the buying decisions that matter most.
Dave Mattson
The 3 Elements of an Irresistible Blog, Regardless of Your Budget
Blogging

The 3 Elements of an Irresistible Blog, Regardless of Your Budget

People ignore sales pitches but love stories. Happily, it costs little to tell potential customers the story of you, your business and what you offer.
Pratik Dholakiya
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.