Marketing

Hello Kitty Bombshell: Kitty Is Not a Cat
Toys; Games

Hello Kitty Bombshell: Kitty Is Not a Cat

Talk about a pivot. Sanrio received a boatload of publicity yesterday with the revelation that Hello Kitty is not, in fact, a cat.
Kate Taylor
Facebook Says People Respond 20 Percent Faster Using Messenger App
Messaging

Facebook Says People Respond 20 Percent Faster Using Messenger App

The social network tries again to sell us on using its standalone messaging app.
Jason Fell
Advice From 14 Experts for Getting Online Traction for Your Startup
Getting Publicity

Advice From 14 Experts for Getting Online Traction for Your Startup

Your startup's online presence has huge implications for winning funding and making sales. Listen to those who've learned the hard way.
Murray Newlands
Not a Born Writer? You Could Still Master This Branding Skill.
Branding

Not a Born Writer? You Could Still Master This Branding Skill.

How to deliver content and resources that your target audience will find valuable.
Tanya Benedicto Klich
The Ultimate Guide to Outreach on Social Media
Influencers

The Ultimate Guide to Outreach on Social Media

Four big ways to get responses from people the popular and famous.
Sam Parr
6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge
Viral Marketing

6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge

Keep your audience entertained with a video or photo that they want to see.
Gabrielle Boko
This New Tool Could Help Businesses Drive More Sales Through Instagram
Ecommerce

This New Tool Could Help Businesses Drive More Sales Through Instagram

Target, Nordstrom and other big-name brands are using Curalate's latest feature to make their Instagram feeds more 'shoppable.'
Carly Okyle
8 Ways to Influence Users to Download Your Mobile App
Online Marketing

8 Ways to Influence Users to Download Your Mobile App

You need to influence people even before they get to your landing page by convincing them of the value you're offering.
Rahul Varshneya
Demographics Alone Are Not Enough to Position a Brand
Marketing

Demographics Alone Are Not Enough to Position a Brand

Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
Jim Joseph
4 Simple Steps to Plan a Successful Tweetup
Networking

4 Simple Steps to Plan a Successful Tweetup

For those people constantly on Twitter, planning a tweetup can help bring online relationships offline. Not only does it help with networking but also building your personal brand.
Ann Tran
You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites
Public Relations

You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites

The language professional peers understand is often confounding to the audience waiting to listen to your story.
Jennifer Connelly
How to Prepare Yourself for the Next Penguin Update
SEO Tips

How to Prepare Yourself for the Next Penguin Update

Now is the time to prepare your business and have a system in place to soften the next hit.
Asher Elran
The 7 Key Parts of an Effective Direct Mail Sales Piece
Direct Marketing

The 7 Key Parts of an Effective Direct Mail Sales Piece

When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.
Craig Simpson
Sprint Past the Competition With Location-Based Mobile Marketing
Location-based Marketing

Sprint Past the Competition With Location-Based Mobile Marketing

The technology is readily available to woo your customers when they are near but only a minority of businesses are using it.
Brett Relander
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.