Marketing

5 Tips for Getting Your Event Audience Buzzing on Social Media
Social Media

5 Tips for Getting Your Event Audience Buzzing on Social Media

The people most likely to send your event go viral are right there in front of you to be encouraged.
Amir Zonozi
You Need a Modern SEO Strategy. Here's How to Shape One. (Infographic)
Search Engine Optimization

You Need a Modern SEO Strategy. Here's How to Shape One. (Infographic)

Sure, you want your company's site to rank high in search-engine results. The proof that your efforts worked may arrive in the form of new customers.
Kris Barton
5 Reasons Not to Waste Your Money on Internet Marketing Courses
Internet Marketing

5 Reasons Not to Waste Your Money on Internet Marketing Courses

Instead of spending money and time on courses claiming to teach you marketing, get back to building your email list and writing useful blogs.
Kimanzi Constable
How to Avoid 7 of the Most Humiliating Proofreading Mishaps
Writing

How to Avoid 7 of the Most Humiliating Proofreading Mishaps

While minor grammar mishaps won't get you into too much trouble, other proofreading errors can be both humiliating and costly.
Joan Stewart
5 Content-Marketing Hacks Using Social-Media Data
Content Marketing

5 Content-Marketing Hacks Using Social-Media Data

Utilizing social-media data in your content-marketing efforts can provide a fresh and creative twist to online advertising.
Jon Salm
3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales
Content Marketing

3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales

The photo-centric social media platform is well suited for reaching younger customers who define what the larger audience seeks from content marketing.
Justin Rezvani
In the Digital Age, Relationships Have Become Fragmented. Here's How to Enhance Them.
Networking

In the Digital Age, Relationships Have Become Fragmented. Here's How to Enhance Them.

Even as technology makes it easier to connect, communication is disjointed. Fake friendships abound. Nonetheless, genuine ties can be forged in business and leisure.
Pierre Brais
This Is the Secret to Improved Social Selling
Social Selling

This Is the Secret to Improved Social Selling

As content has become the currency of the modern sales professional, there's a content format that's proving incredibly valuable for those who want to stand out.
Michael Litt
What America's Retailers Are Spending on Social Media This Holiday Season (Infographic)
Social Media Marketing

What America's Retailers Are Spending on Social Media This Holiday Season (Infographic)

Many companies are investing in Facebook campaigns despite changes to its organic reach.
Constance Aguilar
YouTube Paying Millions to Keep Its Biggest Stars From Looking Elsewhere
YouTube

YouTube Paying Millions to Keep Its Biggest Stars From Looking Elsewhere

The site's most popular stars are being paid to produce new content as other channels seek to court them.
Laura Entis
Successful Content Marketers Do These 5 Things Differently
Content Marketing

Successful Content Marketers Do These 5 Things Differently

It's not so much what the best marketers know but how they view the elements of the campaign.
Pratik Dholakiya
Move Over, Facebook. Here Comes a Social Network for Rich People.
Wealth

Move Over, Facebook. Here Comes a Social Network for Rich People.

This new social network makes sure you're rubbing virtual elbows with people as well-to-do as you are. The cost to join: $9,000.
Emily Price
Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same?
Personal Branding

Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same?

The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart.
Grant Cardone
5 Common Strategic Mistakes to Avoid When Using AdWords
Google AdWords

5 Common Strategic Mistakes to Avoid When Using AdWords

AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.
Rocco Baldassarre
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.