Marketing

3 Insights Entrepreneurs Must Know About Millennials' Mobile Behavior
Millennials

3 Insights Entrepreneurs Must Know About Millennials' Mobile Behavior

The millennial generation is driving the biggest changes in how companies develop and market products and services.
Luke Ahn
Want to Avoid Embarrassing Social Media Mistakes? Don't Miss Our Live Hangout.
Coaches Corner

Want to Avoid Embarrassing Social Media Mistakes? Don't Miss Our Live Hangout.

This live event will walk you through the common mistakes small business owners make.
Linda Lacina
Unleash the Full Power of the Email Auto-Reply
Take It From The Pros

Unleash the Full Power of the Email Auto-Reply

Tap this shortcut's messaging potential. In concise prose, you can convey a lot about why people choose to do business with you.
Karen Lachtanski
A New Model for Results-Driven Networking
Networking

A New Model for Results-Driven Networking

Building powerful business connections doesn't have to feel like a necessary evil. Take steps to achieve your goals while helping others without wasting your time.
Brian Honigman
Barbara Corcoran on the Secret to Getting Free Press
Take It From The Pros

Barbara Corcoran on the Secret to Getting Free Press

The Shark Tank star explains how positioning herself as an expert helped her get her start as a real estate mogul.
Carly Okyle
How We Drove 10K Unique Visitors to a New Product in a Month
Online Marketing

How We Drove 10K Unique Visitors to a New Product in a Month

With these five tactics, traffic started flowing to a service that had just launched.
Jimi Smoot
This Is the Biggest Email Provider You've Never Heard Of
Email Marketing

This Is the Biggest Email Provider You've Never Heard Of

A little-known company handles huge volumes of marketing missives, customer service notes and fraud alerts for the likes of American Express, Groupon, and PayPal.
5 Ways Google Is Changing SEO
SEO

5 Ways Google Is Changing SEO

What can online-marketing professionals learn about future best practices by studying the search giant's present pattern of changes?
Jayson DeMers
Online Marketing Gets All the Buzz But Check Out the ROI for Live Events
Events

Online Marketing Gets All the Buzz But Check Out the ROI for Live Events

Large companies sponsoring the splashiest events anticipate five-to-one returns. More modest affairs boast a three-to-one yield.
Kelly Springs-Kelley
Go Guerrilla! 5 Unorthodox Ways to Market Your Brand
Guerilla Marketing

Go Guerrilla! 5 Unorthodox Ways to Market Your Brand

Most guerrilla marketing by nature is small in scale, but it's the shared links, laughs and likes that will make the campaign a big success.
Mike Trigg
The Digital Tools Our Experts Swear By
Coaches Corner

The Digital Tools Our Experts Swear By

Some of our favorite experts in social media and marketing reveal the digital tools that save them time, hassle and money.
Linda Lacina
What Facebook's Crackdown on 'Click Bait' Means for Businesses
Facebook Marketing

What Facebook's Crackdown on 'Click Bait' Means for Businesses

Sellers, rejoice! You now have less voices to compete with on the social network. But be careful not to be branded a spammer yourself.
Chris Bennett
Is Charitable Crotch-Grabbing Stunt #FeelingNuts the Next ALS Ice Bucket Challenge?
Viral Marketing

Is Charitable Crotch-Grabbing Stunt #FeelingNuts the Next ALS Ice Bucket Challenge?

Attention-grabbing exploit? Check. Viral hashtag? Yup. Celebrity participants? The floodgates seem to be opening.
Geoff Weiss
Facebook Plots First Steps Into Healthcare
Health Care

Facebook Plots First Steps Into Healthcare

The social network already knows who your friends are and the kind of things that grab your attention. Soon, it could also know the state of your health.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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