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Marketing

Mobile Apps

It's Nice Somebody Installed Your App But Is Anybody Using It?

Marketers need a plan for engaging customers who install apps and forget about them.
Spotify

People Are Freaking Out Over Spotify's New Logo

The updated color scheme prompted some strong feelings over Twitter. Here's a sampling.
Digital Marketing

A Startup's Guide to Micro-influencers

Who out there will help promote your company, but at a more reasonable price?
Customer Service

The Simple Customer-Service Mistake That Cost $800

Why being proactive, rather than reactive, in customer service creates loyalty and makes 'cents'.
Video

The 5 Mistakes Business Owners Make When Planning a Video

If done correctly, videos can be a great addition to your marketing strategy but unfortunately, often entrepreneurs' vision doesn't always translate into a high-quality film, instead resulting in a major marketing flop.
Customer Experience

3 Fundamentals of Better Customer Experiences

"Talk to me like I'm a person. . . not in robot code" is one of them.
Marketing

9 Overlooked Ways to Market Your Business

Do you really want your audience to be looking at Apple's logo, or at yours?
Writing

Simple Grammar Tips for Small Businesses

Review these helpful tips before sending that news release or printed material out into the world.
Content Marketing

17 Things That Belong in Your Editorial Planner

If you're struggling with content marketing, organizing and keeping track of these fields should help.
Customer Relationship

The Art of Making Customers Happy on Social Media

If you sell something online or if you run a business with an online presence, you have the honor and the privilege of chatting directly with customers. 24 hours a day. 7 days a week. Sometimes its more art than science.
Public Speaking

4 Easy Steps to Get You on TEDx Talks

Lights! Camera! Action! Here's how to get there.
Branding

Further Engage Customers By Creatively Distributing Your Brand

There's more to distribution than just keeping your shelves stocked with products.
Websites

What You Need to Know About Google's Recent 'Phantom' Update

If you're up to date with the search giant's mobile requirements, you need to make sure you have quality content.
Customer Loyalty

4 Steps to Attracting and Building Better Customers

When you're operating on a budget, you can't fulfill every whim, so part of the responsibility -- and surely thrill -- of owning a business is learning to set and then meet your clients' expectations.