Marketing

4 Essential Pieces of an Awesome Content-Marketing Strategy
Content Marketing

4 Essential Pieces of an Awesome Content-Marketing Strategy

To book awareness of your brand, look beyond your blog and create content in these hot formats.
Matthew Toren
When It Comes to Privacy, People Fear Facebook Most
Privacy Concerns

When It Comes to Privacy, People Fear Facebook Most

The big social network also has the unfortunate distinction of being the company viewed as most likely to have a corporate scandal.
Ari Levy
The Holiday Mobile-Marketing Strategy That Retailers Really Need
Ecommerce

The Holiday Mobile-Marketing Strategy That Retailers Really Need

Here are six strategies that companies must have in place to woo customers this holiday season.
Puneet Mehta
Want Customers to Market Your Brand? Make Them Look Awesome.
Marketing

Want Customers to Market Your Brand? Make Them Look Awesome.

Take a page out of the Facebook and GoPro playbook by allowing clients to showcase themselves for all the world to see.
Kai Sato
The Wonders a Successful Influencer Program Can Work for Your Business
Thought Leaders

The Wonders a Successful Influencer Program Can Work for Your Business

Once you figure out how to sway these powerful leaders, the impact from their word-of-mouth can be tremendous.
Mel Carson
How to Harness Your Brand's Energy
Take It From The Pros

How to Harness Your Brand's Energy

You are more than your logo.
Carly Okyle
This Company Wants to End Web Anonymity
Privacy Concerns

This Company Wants to End Web Anonymity

A customer identity management company wants to I.D. you, and has raised an additional $35 million to do it.
Robert Hackett
9 Mistakes Businesses Make on Social Media (Infographic)
Marketing Mistakes

9 Mistakes Businesses Make on Social Media (Infographic)

Going into social media with a 'how hard can this be?' attitude is a recipe for failure.
Kevin Allen
6 Ways to Land Your First Client
Finding Customers

6 Ways to Land Your First Client

As a new entrepreneur, to obtain referrals you have to have clients. But where do you get started?
How to Market to Gen Z, the Kids Who Already Have $44 Billion to Spend
Generation Z

How to Market to Gen Z, the Kids Who Already Have $44 Billion to Spend

The younger siblings of millennials already have enormous buying power and have emerged as a distinct consumer demographic.
Brett Relander
What You Must Look for When Hiring Your First Head of Marketing
Inspiring Your Team

What You Must Look for When Hiring Your First Head of Marketing

When hiring someone to lead your marketing efforts, make sure they possess these characteristics.
Stacey Epstein
Motivate Customers to Buy Based on Their Brain Type
Marketing

Motivate Customers to Buy Based on Their Brain Type

With the right messages, you can speak to people in a way that ultimately boosts sales.
Michael Cooper
12 Facts About the Human Brain That Will Make Your Marketing More Successful (Infographic)
Infographics

12 Facts About the Human Brain That Will Make Your Marketing More Successful (Infographic)

Improve the chances of your emails being read by knowing what is most likely to grab and hold attention.
Catherine Clifford
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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