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Marketing

Linkedin

How Using LinkedIn Recommendations Can Help You Find Your Next Employee

Make LinkedIn your next best source for job candidates by reading through the recommendation section.
Video Marketing

3 Secrets to Online Video Success

When it comes to online video success, you need to know how to get your video seen by the people who will publicize it further.
Mobile Marketing

Basic Yet Critical Mobile Marketing Tips

For the best results, keep these best practices in mind when creating your own mobile strategy.
Editor's Note

It's Not You, It's Your Story: Why Branding Matters

Branding is one of the major pain points for entrepreneurs. On the outside it seems simple, but its core is complex.
Content Marketing

7 Steps to a 'Good-to-Great' Content Marketing Strategy

Follow these suggestions to take your marketing strategy to the next level.
Lead Generation

How to Get 60 Leads in 24 Hours With a Landing Page and a LinkedIn Group

If you want to get some quick qualified leads you do not need fancy ad campaigns and you most certainly do not need to spend a ton of money.
SEO

5 Signs That It's Time to Outsource Your Marketing

Your website's poor SEO performance is just one of these signs.
Branding

3 Key Areas Where a Strong Corporate Brand Adds Value

The company brand is often overlooked in today's product-centric business environment.
Public Relations

The Basics of Getting the PR Your Business Needs

If you are going to hire a person or firm to create and share your brand's information, here are a few things to keep in mind.
Mobile

April 21 Is Your Last Chance for Mobile Optimization Before 'Mobilegeddon'

The search giant is currently working on a major algorithm change that will revolutionize the way mobile friendliness is determined.
Podcasts

Should You Really Start a Podcast?

While 'Serial' and 'Startup' put podcasts on the map, the channel doesn't make sense for every business.
Branding

4 Warning Signs Your Brand Is a Terrible Teacher

In school, we listened to teachers. Now -- consciously or not -- we listen to brands. Here's how to get people to want to listen.
Communication Strategies

41 Alternatives to the Word 'Cool'

If the word 'cool' is wearing out its welcome in your personal lexicon, try these synonyms.
Advertising

Put Authenticity Into Your Celebrity Endorsements

Just what did LeBron James mean by saying he eats McDonald's "every day"?