Marketing

Celebrities

Lessons From 4 Unique Female Celebrities to Make Your Brand Stand Out

Lady Gaga, Madonna, Rihanna and Katy Perry have legions of dedicated fans. Why not follow their examples?
Online Marketing

Use These 8 Lesser-Known Marketing Tools to Help Spread the Word

If you're looking to get more ROI out of our efforts this quarter, try some of these apps.
Branding

Recruiting Employees -- and Their Friends -- to Market Your Brand

4 ways to get your staff actively involved in promoting your business
Branding

6 Ways a Sub-Optimized B2B Brand Costs You Money

Are you bleeding money by promoting a sub-optimized brand? Here's what to look for.
Publicity

33 Tips to Help You Ace a Media Interview (Infographic)

Dispel nerves and put your best foot forward when getting face time with reporters.
Millennials

How Growing Up With the Internet Made Millennials Different

The generation dubbed "digital natives'' prefer YouTube to TV and the World Cup to bowl games. Marketers need to adapt.
Marketing

Conferences Are Good for Networking but Great for Marketing

Even a tedious conference is a good opportunity to get you and your product in front of potential customers.
Online Marketing

6 Fundamentals for Succeeding at Online Marketing

Establishing an online business is simple. Getting the basics right and building from there is more complicated.
Online Marketing

7 Mistakes That Will Doom Your Marketing Automation Implementation

If you're not careful, you can make fatal mistakes that do more harm than good to your marketing. Even small mistakes can cause your company a bit of embarrassment that's best avoided.
Infographics

7 Quick Tips for Redesigning Your Company Logo (Infographic)

Change doesn't have to be complicated. Simply tweak the old to ring in the new. Here's how.
Product Development

The Most Important Thing You Must Do as a Hardware Startup

You can't develop your product while living in a cave. Instead, "pre-sell" it via crowdfunding and email marketing.
Branding

To Stand Out From the Competition, You Need to Offer Distinct Emotional Benefits

Most products or services typically offer the same functional benefits. What separates one from the other, however, is the branding.
Crowdfunding

Girl Scouts Raise $250,000 After Rejecting Donor Who Didn't Want Funds to Go to Transgender Scouts

The Western Washington state chapter of the youth organization has piggy-backed on growing awareness and acceptance of what it means to be transgender.
Content Marketing

A Simple Guide to Using Multiple Blogging Platforms in Your Content Strategy

Here is how you can grow and scale your audience on alternative blogging platforms while still maintaining a robust and healthy central blog of your own.
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