Marketing

When Eating Out, Your Diet Goes Out the Window
Personal Health

When Eating Out, Your Diet Goes Out the Window

While the majority of people are watching their weight, a surprising number say they stop counting calories when dining out, a new study says.
Kate Taylor
Websites

Craft an Effective 'About' Page in 3 Simple Steps

This page, which introduces you and your product to website visitors, can bring in new customers to your business if done well.
Matthew Toren
Are You Ready for a PR Firm?
Public Relations

Are You Ready for a PR Firm?

Before you reach out to a public-relations firm, make sure you answer these three questions.
Scott Willyerd
8 Simple But Critical Tips for Improving Your 'Online Newsroom'
Content Marketing

8 Simple But Critical Tips for Improving Your 'Online Newsroom'

A few basic things that can take your newsroom from pretty good to great: mobile optimization, multimedia, speed, and a few other features.
 Frederik Vincx
5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge
Social Media Marketing

5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge

No one can be certain what social-media gambit will go viral but the mania for dumping icy water on each other offers helpful pointers.
Robert Tuchman
Vine Adds Importing and Editing Features to Its App
Social Media

Vine Adds Importing and Editing Features to Its App

Users can now use videos shot outside of Vine to use on their account.
Wendy Frink
5 Strategies to Get Your Users to Market Your Mobile App for You
Apps

5 Strategies to Get Your Users to Market Your Mobile App for You

If you're looking for new customers, look no further than the people already using your product.
Rahul Varshneya
Why Your Voice is the Biggest Untapped Mobile Opportunity for Marketing
Sales Calls

Why Your Voice is the Biggest Untapped Mobile Opportunity for Marketing

While executives and marketers rely on a whole lot of applications, software services and platforms to seal the deal, they may be underutilizing this secret weapon.
Kyle Christensen
Your Twitter Timeline Is About to Get a Lot More Cluttered
Twitter

Your Twitter Timeline Is About to Get a Lot More Cluttered

Up until now, your timeline was limited to tweets and retweets from people you follow. But that's all changing.
Laura Entis
The Better You Know Your Customer, the Better You Can Position Your Brand
Branding

The Better You Know Your Customer, the Better You Can Position Your Brand

Collect as much information as you can on your target market so you can create a rich statement and experience.
Jim Joseph
4 Secrets for Building a Social Business From the Inside Out
Inspiring Your Team

4 Secrets for Building a Social Business From the Inside Out

If your company culture hasn't yet embraced the power of social media, it is at risk of getting steamrolled by competitors. Here are four tips on staying in the game and building a more social business.
Daniel Newman
How to Create a Site Structure That Will Enhance SEO
Building a Website

How to Create a Site Structure That Will Enhance SEO

The better your site structure, the better your chance of higher ranking in the search engines.
Neil Patel
Creating Brand Joy. Disrupting With Purpose.
Marketing Strategies

Creating Brand Joy. Disrupting With Purpose.

Companies need to think deeply about their products and services to shape their profiles to enlist customer support.
Judith Carr-Rodriguez
Harvest a Garden of Perennial Shoppers With These 7 Savvy Techniques
Customer Loyalty

Harvest a Garden of Perennial Shoppers With These 7 Savvy Techniques

Grow your first-time customers into loyal brand followers with these techniques.
Jeffrey Hayzlett
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.