Marketing

Should You Market Like Chipotle or Be Conversational?
Content Marketing

Should You Market Like Chipotle or Be Conversational?

Small businesses should skip the thought leadership pieces in favor of playing up their local roots and focusing on product, personality and people.
Perry Evans
4 Ways Startups Can Build Relationships With Reporters
Press Coverage

4 Ways Startups Can Build Relationships With Reporters

If you think reporters are scary, don't. They're human beings, too.
8 Advanced Webmaster Tools You Should Be Using for Better SEO
SEO Tools

8 Advanced Webmaster Tools You Should Be Using for Better SEO

The better you become at using these tools, the better you will become at having a site that is perfectly optimized in Google.
Neil Patel
How to Set Marketing Goals You Can Actually Achieve
Marketing Strategies

How to Set Marketing Goals You Can Actually Achieve

Advice from six marketing experts on how to set marketing goals, stay focused on them and execute like nobody's business.
Chloe Gray
Strategic Tips for Writing Contributed Articles
Public Relations

Strategic Tips for Writing Contributed Articles

PR firms need to do a better job of educating clients about what's required of them in the age of the Internet.
Rebekah Epstein
This Old-School Tool Can Help You Create a Positioning Statement
Branding

This Old-School Tool Can Help You Create a Positioning Statement

There are many variations of this format kicking around, but this is one of the simplest approaches.
Jim Joseph
Focus on the Big Picture, and Your Website Will Thrive
SEO

Focus on the Big Picture, and Your Website Will Thrive

Even with all the changes to SEO, search still plays the biggest role in whether visitors land on your page.
Eric Siu
An Expert Guide to Idea Curation: How to Get More Ideas for Great Content
Brainstorming

An Expert Guide to Idea Curation: How to Get More Ideas for Great Content

How can we get more ideas more consistently? There's inspiration everywhere. We've just got to keep our eyes open.
Kevan Lee
6 Warning Signs You May Be Dealing With an SEO Scam Artist
SEO

6 Warning Signs You May Be Dealing With an SEO Scam Artist

Not only can these firms waste time and money -- they can actually hurt your website in the long run.
Jon Rognerud
'We're the Uber of X!'
Startups

'We're the Uber of X!'

A snapshot of the startups that are trying to become "the Uber" of food delivery, medical marijuana and other industries.
Laura Entis
Is SEO a Necessary and Measurable Investment?
SEO

Is SEO a Necessary and Measurable Investment?

Any business with a website needs to be visible. There are four ways to determine if your efforts are worth the money.
Chad Hill
8 Guaranteed But Avoidable Ways to Lose Money With Mobile Marketing
Mobile Marketing

8 Guaranteed But Avoidable Ways to Lose Money With Mobile Marketing

A lot is still being figured out about how to make money with mobile marketing but the mistakes to avoid are already pretty clear
Brett Relander
Does Your Company Need a Spotify Playlist?
Branding

Does Your Company Need a Spotify Playlist?

Customized music offerings could add to your company's brand profile, depending on your industry.
Jaia Thomas
What You Can Learn About Marketing From an 'Icy' Phenomenon
Viral Marketing

What You Can Learn About Marketing From an 'Icy' Phenomenon

A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
John Brubaker
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.