Marketing

7 Steps You Can Take Right Now To Start Selling More
Boosting Sales

7 Steps You Can Take Right Now To Start Selling More

First you have to get clear with yourself, then you turn your focus upon a customer or prospect to discover what they need and whether you can help.
Marc Wayshak
Why Trust Is the New Marketing Currency
Trust Based Marketing

Why Trust Is the New Marketing Currency

If someone sidles up on the street and wants to sell you a "Rolex," you'll likely run. Do the same with digital marketers who similarly fail to secure your trust.
Alex Jasin
10 Important Skills Your Social Media Manager Needs in 2017
Inspiring Your Team

10 Important Skills Your Social Media Manager Needs in 2017

Having someone with the right mix of skills can boost your company's social media presence.
Alfred Lua
How to Become a Marketing Influencer Before You Turn 30
Success Stories

How to Become a Marketing Influencer Before You Turn 30

Erik Huberman is already massively successful, and he's just getting started.
Jonathan Long
Before You Delete Your Account, Uber Wants You to Know It's 'Deeply Hurting'
Inspiring Your Team

Before You Delete Your Account, Uber Wants You to Know It's 'Deeply Hurting'

As the company suffers blow after blow to its reputation, users are deleting the app.
Rose Leadem
6 Steps to Creating the Perfect Marketing Video (Infographic)
Marketing Strategies

6 Steps to Creating the Perfect Marketing Video (Infographic)

How any company can make an impactful video, based on science and experience.
Eric Hinson
5 Laws of Advertising and Marketing That Haven't Changed in a Half Century
Advertising

5 Laws of Advertising and Marketing That Haven't Changed in a Half Century

The three-martini wisdom of advertising legend David Ogilvy is as relevant in our age of the internet and social media as it was in his time of three TV networks and daily newspapers.
Daniel Foley
3 Split Tests to Improve Your Direct Mail Results
Marketing Bootcamp

3 Split Tests to Improve Your Direct Mail Results

If you want to increase your response rate, make sure you are ALWAYS testing something new.
Craig Simpson
It's a Cold World for Cold Callers
Sales

It's a Cold World for Cold Callers

Cold calling is never easy but most who try it make it needlessly difficult.
Phil La Duke
5 Reasons Why Nobody Cares About Your Big Idea
Marketing

5 Reasons Why Nobody Cares About Your Big Idea

A great idea poorly sold is called failure.
Dan Blacharski
How to Make Room for Video in Your Content Strategy
Video Marketing

How to Make Room for Video in Your Content Strategy

Start small, focus on quality and use modern methods to get the most out of this powerful communication tool.
Samuel Edwards
How Much Should Small Businesses Spend on Digital Marketing in 2017?
Digital Marketing

How Much Should Small Businesses Spend on Digital Marketing in 2017?

Today, a marketing budget covers a number of areas including social, search, email and mobile.
Product, Price, Placement, Promotion: Can Your Business Survive Without Them?
Inspiring Your Team

Product, Price, Placement, Promotion: Can Your Business Survive Without Them?

Service as a Solution can differentiate businesses facing barriers.
William Bauer
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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