Marketing

Effective Content Campaigns Are Gold, But Most Aren't
Marketing Bootcamp

Effective Content Campaigns Are Gold, But Most Aren't

Ask these questions to align your leaden efforts to a customer's buying cycle to create sales alchemy.
Aaron Agius
Are You Leaving Money on the Table?
Marketing Bootcamp

Are You Leaving Money on the Table?

Persistent follow up that nevers crossing the line into pestering is the secret to sales success.
Shaun Buck
The Perfect Formula for an 'All-in-1' Online Marketing Strategy
Marketing Bootcamp

The Perfect Formula for an 'All-in-1' Online Marketing Strategy

Your goal should be a seamless unification of tactics, to create an engine that consistently funnels traffic back to your site.
Jayson DeMers
21 Pokemon Go Marketing Tactics You Have to Try
Marketing Bootcamp

21 Pokemon Go Marketing Tactics You Have to Try

Gamers catch Pokémon. You catch customers.
Mike Templeman
Clinton vs. Trump: Who's Winning At Online Marketing? (Infographic)
Marketing Bootcamp

Clinton vs. Trump: Who's Winning At Online Marketing? (Infographic)

Long before these two battle it out in voting booths, they'll need to win the fight for online marketing.
Jayson DeMers
Sales Not Closing? Know When to Panic!
Marketing Bootcamp

Sales Not Closing? Know When to Panic!

The longer your product's sales cycle, the more important it is to measure progress along the way.
George Deeb
5 Ways to Improve Your Online Presence
Marketing Bootcamp

5 Ways to Improve Your Online Presence

Relying on search engines and social networks to deliver your message can be scary. One algorithm change could make or break your company's success online.
Peter Daisyme
Make Marketing Great Again: 3 Lessons from the Campaign Trail
Marketing Bootcamp

Make Marketing Great Again: 3 Lessons from the Campaign Trail

The lessons from 2016's presidential race can and should live on in the work of every brand marketer.
Michael Bassik
7 Challenges to Overcome for Launching Your Startup's Website
Marketing Bootcamp

7 Challenges to Overcome for Launching Your Startup's Website

Make the best product you can, but don't compromise your launch by being too much of a perfectionist.
Jayson DeMers
Why Long-Form Content Performs Better & How to Create It (Infographic)
Marketing Bootcamp

Why Long-Form Content Performs Better & How to Create It (Infographic)

This six-step process will help you crack the code on content marketing.
Jonathan Long
3 Dependable Revenue Models for Monetizing Your Blog
Marketing Bootcamp

3 Dependable Revenue Models for Monetizing Your Blog

Promoting online connections has quickly become one of the most effective methods of monetization.
Lucinda Honeycutt
How to Stay Ahead With Digital Marketing
Marketing Bootcamp

How to Stay Ahead With Digital Marketing

Jon Morris, CEO of Rise Interactive, explains why it's a great time to be in the digital marketing industry.
8 Etiquette Tips to Stay on the Good Side of the Media
Marketing Bootcamp

8 Etiquette Tips to Stay on the Good Side of the Media

Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.
Craig Corbett
Is it Valid to Offer SEO Without Result Estimates?
Marketing Bootcamp

Is it Valid to Offer SEO Without Result Estimates?

What to look for from your digital marketing agency when creating a SEO growth plan.
Mike Le
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.