Marketing

The Right and Wrong Way to Write Useful Thought Leadership Content
Marketing Bootcamp

The Right and Wrong Way to Write Useful Thought Leadership Content

People don't want to read about how great you are, they want to read about how they can become great.
Lyft's First National TV Ad Makes a Statement About Ridesharing. It Also Reminds Us TV Still Matters.
Marketing Bootcamp

Lyft's First National TV Ad Makes a Statement About Ridesharing. It Also Reminds Us TV Still Matters.

The commercial makes commuting look like Dante's 10th circle of Hell, replete with a wandering giraffe and zebra.
Catherine Clifford
Guinness Maintains Top-Quality Product Control. You Too Can Build a Huge Brand Without Selling Your Soul.
Marketing Bootcamp

Guinness Maintains Top-Quality Product Control. You Too Can Build a Huge Brand Without Selling Your Soul.

Bolanile Maté of Be Better Paris explains how big businesses like Guinness have been able to grow without losing honest core values.
Entrepreneur Network
7 New Tools That Will Streamline Your Marketing Campaigns
Marketing Bootcamp

7 New Tools That Will Streamline Your Marketing Campaigns

Ever hear of Quuu.co or Narrow.io? It's time you did.
Sujan Patel
The Only True Way to Become a Marketing Genius
Marketing Bootcamp

The Only True Way to Become a Marketing Genius

Whatever the strategy, whatever the product, whatever the decision, test it and let the the results guide you to success.
Perry Marshall
Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding
Marketing Bootcamp

Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding

When undergoing a rebranding process, make sure you prepare for the long haul and keep your customers happy.
Efrat Ravid
6 Social Media Marketing Tactics That Give the Best Bang for Your Buck
Marketing Bootcamp

6 Social Media Marketing Tactics That Give the Best Bang for Your Buck

Your customers are all on social media. What are you doing about it?
Jayson DeMers
7 Tips to Help Your Brand Win at Social Media
Marketing Bootcamp

7 Tips to Help Your Brand Win at Social Media

Don't overwhelm your customers with posts, and respond ASAP to complaints.
Jonathan Long
How to Create Stand-Out Content That Will Produce Customers
Marketing Bootcamp

How to Create Stand-Out Content That Will Produce Customers

Marketing expert Ben Angel helps you navigate the tricks to posting high-quality social-media content.
Entrepreneur Network
Content Upgrades: 3 Ways to Maximize the Holy Grail of Email Opt-Ins
Marketing Bootcamp

Content Upgrades: 3 Ways to Maximize the Holy Grail of Email Opt-Ins

How to grow your ecommerce business by appealing to consumers' abiding love of free stuff.
Jesse Torres
PR Expert: Social Media Has Obliterated Traditional Public Relations
Marketing Bootcamp

PR Expert: Social Media Has Obliterated Traditional Public Relations

Victoria Kent talks about the changing landscape of her profession in this video interview with C1 Revolution.
Entrepreneur Network
3 Key Elements Your Content Needs to Break Out From the Crowd
Marketing Bootcamp

3 Key Elements Your Content Needs to Break Out From the Crowd

With the torrential onslaught of new content -- 2 million blog posts every day! -- it's not easy to stand out. Here's how
Kaleigh Moore
In Networking Presentations, Be Very Specific About Products and Services
Marketing Bootcamp

In Networking Presentations, Be Very Specific About Products and Services

Ivan Misner, founder of Business Network International, explains how you should break down your business to lowest common denominators in presentations.
Entrepreneur Network
5 Marketers on Periscope You Need to Be Following
Marketing Bootcamp

5 Marketers on Periscope You Need to Be Following

The live-streaming market is only getting bigger. Here are some of Periscope's new stars to keep your eyes on.
David Koji
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.