Marketing

4 DIY Marketing Tips for Empty-Wallet Entrepreneurs
Marketing Bootcamp

4 DIY Marketing Tips for Empty-Wallet Entrepreneurs

Social media can provide inexpensive marketing options for cash-strapped entrepreneurs.
Maria Dykstra
Get to Know Your Customers, and Get Your Marketing Back on Track
Marketing Bootcamp

Get to Know Your Customers, and Get Your Marketing Back on Track

Entrepreneur Network partner Ben Angel outlines ways you can focus on what's important -- the people giving you their money.
Erin Schultz
5 Things to Look for in a PR Agency
Marketing Bootcamp

5 Things to Look for in a PR Agency

A good PR company is worth its weight in gold, so do your due diligence when it comes time to bring one on board.
Zach Cutler
5 Reasons You Need to Invest in an SEO Campaign Right Now
Marketing Bootcamp

5 Reasons You Need to Invest in an SEO Campaign Right Now

ROI takes time to manifest. So, what's wrong with starting today?
Jayson DeMers
3 Ways to Supercharge Your Content-Marketing Strategy
Marketing Bootcamp

3 Ways to Supercharge Your Content-Marketing Strategy

Clever ads no longer fit the bill. Successful content marketing has become a two-way conversation.
Dan Blacharski
3 Ways Entrepreneurs Can Quickly Understand the Mysterious 'Funnel'
Marketing Bootcamp

3 Ways Entrepreneurs Can Quickly Understand the Mysterious 'Funnel'

Learning how funnels work will forever change your customer interactions and dramatically improve your creations.
Calvin Wayman
These 9 SEO Tips Are All You'll Ever Need to Rank in Google
Marketing Bootcamp

These 9 SEO Tips Are All You'll Ever Need to Rank in Google

Be like a pilot: Follow a checklist -- this one -- for SEO, and make that magnificent machine of yours fly.
Brandon Turner
10 Experts Tell How to Get Great PR in Just 15 Minutes A Day
Marketing Bootcamp

10 Experts Tell How to Get Great PR in Just 15 Minutes A Day

Want to spread your news to a journalist? For some reason, these people respond to tweets -- which they'd never do with email.
Josh Steimle
'Fun For The Whole Family' Does Not Exist in Marketing
Marketing Bootcamp

'Fun For The Whole Family' Does Not Exist in Marketing

Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."
Jim Joseph
How to Optimize Your Site for Lead Generation
Marketing Bootcamp

How to Optimize Your Site for Lead Generation

Are you doing all you can to entice visitors to take the next step and sign up?
Thomas Smale
5 Ways to Become a Master Storyteller
Marketing Bootcamp

5 Ways to Become a Master Storyteller

To develop a good brand, you have to be a great storyteller.
Julie Cottineau
What's Behind the Branded Podcasts That Don't Sound Like Ads
Marketing Bootcamp

What's Behind the Branded Podcasts That Don't Sound Like Ads

Companies looking for branded podcasts go to Pacific Content.
The Staff of Entrepreneur Media, Inc.
How to 'Productize' Your Service Business Offerings
Marketing Bootcamp

How to 'Productize' Your Service Business Offerings

When your services business is treading water, adding products to your business plan may help keep it afloat.
Justin Gray
Why Your Brand Should Be Headlining Summertime's Regional Music Festivals
Marketing Bootcamp

Why Your Brand Should Be Headlining Summertime's Regional Music Festivals

Why blow your budget on big-name events when following these four ideas just might produce the same impact?
Jeff Snyder
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.