Marketing

4 Budget-Friendly Ways to Promote Your Book
Marketing Bootcamp

4 Budget-Friendly Ways to Promote Your Book

There are an infinite number of ways for authors to promote their books. Since most authors cannot afford a full page ad in the New York Times Book Review it is imperative to make dollars stretch as far as one can.
More Brains Than Budget? Steal These $0 Marketing Strategies.
Marketing Bootcamp

More Brains Than Budget? Steal These $0 Marketing Strategies.

It sounds too good to be true, and yet many companies pull it off. How? By thinking differently about who does the marketing.
The Unconscious Power of Brands
Marketing Bootcamp

The Unconscious Power of Brands

As you design your marketing, have you considered the emerging field of neuromarketing?
Darrah Brustein
Clear Your Mind, and Your 5-Step Content-Strategy Will Follow
Marketing Bootcamp

Clear Your Mind, and Your 5-Step Content-Strategy Will Follow

When you get clarity, you create content for specific results. Here are my five steps to getting there.
Salma Jafri
Understanding Your Brand's Personality
Marketing Bootcamp

Understanding Your Brand's Personality

You need to determine the consistent mood, tenor, quality, character, and manner that you'll bring to all your interactions, and we'll tell you why.
Karen Tiber Leland
Most Content Marketers Are Making These 3 Crushing Mistakes
Marketing Bootcamp

Most Content Marketers Are Making These 3 Crushing Mistakes

Content marketing can be a powerful tool for any business, but it can also harm your company if done incorrectly.
Stephanie Mann
Step-by-Step Guide to Drafting the Best Cold Email Ever
Marketing Bootcamp

Step-by-Step Guide to Drafting the Best Cold Email Ever

When it comes to cold emailing, less is more.
Anand Srinivasan
8 Ways to Expand Your Home Business Without Leaving the House
Marketing Bootcamp

8 Ways to Expand Your Home Business Without Leaving the House

There are huge synergistic benefits to making all the small improvements that make sense.
Drew Hendricks
5 Ways to Make Content Marketing Easier This Summer
Marketing Bootcamp

5 Ways to Make Content Marketing Easier This Summer

Content creation doesn't have to derail your vacation plans. Try these tools to streamline your tasks.
Kelsey Meyer
10 Marketing Blogs All CMOs Should Read
Marketing Bootcamp

10 Marketing Blogs All CMOs Should Read

Sure, you the 'Times' and the 'Journal' for business news, but what are you reading to improve your online marketing smarts?
Jayson DeMers
How to Market Your Brand Through Live Events
Marketing Bootcamp

How to Market Your Brand Through Live Events

Live events enable brands to create a 'brain-washing chamber' where they have complete control over the environment and messaging.
Howard Givner
Marketing In the Era of Consumer-Led Change
Marketing Bootcamp

Marketing In the Era of Consumer-Led Change

The speed and sweep of social movements in the age of social media offer many lessons for marketers.
Suresh Vittal
Vertical Is on the Horizon of the On-Demand Economy
Marketing Bootcamp

Vertical Is on the Horizon of the On-Demand Economy

The visible on-demand boom signals a shift from horizontal business models to vertical marketplaces. Here's what lies ahead in the 'age of vertical.'
Tx Zhuo
How to Market Your SaaS Business
Marketing Bootcamp

How to Market Your SaaS Business

Here are 5 strategies to pursue, starting with 'Marketing 101': creating a solution your target customer needs.
Thomas Smale
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.