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Marketing

Target Markets

9 Ways to Meet and Understand Your Audience

Have you had a close encounter with the people buying your product?
SEO

7 Things You Need to Know About SEO to Remain Relevant in 2015

If you ignore these concepts, you risk finding yourself plagued with penalties and poor rankings.
Marketing Strategies

5 of the Most Controversial Ads in Recent History

From puppy mills to beauty standards, the themes of these commercials provoked polarizing reactions.
Content Strategy

The 5 Reasons Why Long-Form Content Needs to be in Your Marketing Strategy

From establishing industry expertise to giving new life to existing content, long-form content can be extremely beneficial to your content marketing strategy.
Viral Videos

Why Delta's Latest Meme-Packed Safety Video Is Marketing Gold

'We made a safety video starring the Internet,' the airline says.
Mobile Marketing

22 Industries That Are Cashing in on Mobile Marketing (Infographic)

Our phone screens have become the main pinboards for our 'favorites' as we mobilize our lives.
Celebrities

5 Considerations When Seeking a Celebrity to Endorse Your Brand

Celebrities can add a lot of value to a burgeoning business, but the wrong partnership can lead to widespread embarrassment and actually devalue your brand.
Events

Why Brand Activation at Events Is Terrible

There's only one industry positioned properly to penetrate event audiences and move to the next frontier of sponsorship activation.
Twitter

4 Keys to Marketing on Twitter

With over 302 million active users, Twitter is a platform you need to get in on.
Online Advertising

The Web's Most Effective Ads

In the noisy world of digital marketing, these four retargeting channels can bring previous site visitors back to your online store.
Online Returns

Why It's Time for Retailers to Embrace Online Returns

Make sure you see a good return policy as a critical step, not an afterthought.
Media Coverage

4 Tips on Nailing an Interview With a Reporter

Scoring an interview with a top-tier reporter is a big step in an entrepreneur's journey. But it can be a wasted opportunity without proper preparation.
Emotional Intelligence

5 Ways Entrepreneurs Can Use Emotional Intelligence for Marketing

In addition to growing your business faster, using these emotionally intelligent strategies will ensure you are connecting with the right customers who will also help you grow faster.
Mobile Apps

An App That Engages Customers Is Not Automatically an App That Makes Money

Deep analytics combined with good intuition for customer behavior are required if the app is to actually result in more sales.