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Marketing

Online Marketing

How to Create Compelling Online Content That Gets Traffic

Use any of these five content templates, and you'll have a site that's like a link magnet.
Linkedin

Everything You Need to Know About Setting Up Your Company Page on LinkedIn

Find out what you can showcase -- and how -- on your company's LinkedIn page to attract new employees and new business.
Media Coverage

13 Ways to Get on a Journalist's Good Side

There are many, many ways to annoy reporters, but if you respect their time constraints and treat them well, you may just make them happy you're around.
YouTube

8 Tips to Help Marketers Conquer the YouTube Analytics Dashboard

YouTube's Analytics suite is arguably one of the best in the business, but it can also be overwhelming for newcomers.
Startups

Don't Overlook Print When Mapping Out Your Startup Marketing Plan

An exclusively online marketing strategy can't give potential customers something to hold onto.
Video Tips

How to Create a Successful DIY Video on a Budget

This guide for beginners will help startups and entrepreneurs create a high-quality video at a low cost.
Infographics

Lobster Went From Prison Food to Delicacy. Your Product Can, Too. (Infographic)

The 'cockroach of the sea' wasn't always so swanky. It was cleverly rebranded. Dig into the creature's remarkable tale to learn how you can boost perception of your product's value.
Marketing

What Brands Need to Do to Beat the 'Cheap' Perception

Companies need to build a strategy that emphasizes a product's value proposition for the more desirable label of "affordable."
Digital Marketing

5 Ways To Optimize Your Digital Marketing Budget

A modest budget can yield impressive results, if you stretch every dollar with careful analysis and patient remarketing.
Email

Here Are 6 Data-Backed Tricks for Getting Your Sales Emails Opened

With over 100 billion emails sent every day, it's getting harder and harder to stand out from the other scores of attention-seeking messages your customer deals with each day. But it's far from hopele...
Marketing

When You Make Your List of Savviest Marketers, Put the Girl Scouts at the Top

The success of the Girl Scouts' selling diet-busting boxes of cookies, year after year for generations, rates as one of the best marketing programs ever.
Publicity

Shark Tank's Barbara Corcoran: How This One Little Thing Got My Company Big Publicity

A little love from the media can do wonders for your business -- you just need to know what to give them.
Marketing Plans

With Your Marketing Plan in Place, It's Time to Talk Tactics

Identifying the tactics of your marketing plan should flow smoothly out of the strategies you've identified that will drive your business forward.
Photography

Vince Vaughn Is Now Appearing in Free, Cheesy Stock Images You Can Download

Getty Images teams up with the cast of the upcoming film 'Unfinished Business.'
Sales Strategies

This Is the No. 1 Mistake Salespeople Make

Want to drive tons of new revenue for your startup. Avoid making this mistake at all costs.