Marketing

Think Like a DJ and 'Borrow' Elements of Great PR Campaigns
Public Relations

Think Like a DJ and 'Borrow' Elements of Great PR Campaigns

You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
Heather Whaling
Gift Cards Are an Untapped Opportunity for Local Businesses
Local Marketing

Gift Cards Are an Untapped Opportunity for Local Businesses

The huge majority of retailers own just one store but consumers have few options for local gift cards. There is a big unmet demand.
Jason Wolfe
Giving Customers More Than They Asked for Is Too Much of a Good Thing
Customer Service

Giving Customers More Than They Asked for Is Too Much of a Good Thing

Great customer service is the cornerstone of success. Redundant customer service is a waste of your time and money.
Andrew Miller
Consider These 5 Things When Adding Visuals to Social-Media Content
Social Media

Consider These 5 Things When Adding Visuals to Social-Media Content

Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content.
Google's HTTPS Search Algorithm Update, Keeping User Data Safe
SEO

Google's HTTPS Search Algorithm Update, Keeping User Data Safe

Google is starting to factor HTTPS into its search results.
Jason Fell
5 Great Ways to Measure PR Success
Public Relations

5 Great Ways to Measure PR Success

There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.
Rebecca Scully
3 Reasons Why Web Design Is the Domain of Your Entire Company
Building a Website

3 Reasons Why Web Design Is the Domain of Your Entire Company

Your company web site is its public face on the Internet. Shape the design and message with the help of everyone in your organization who works with your audience.
Jennifer Dopazo
5 Do's and Don'ts for Making the Most of a Television Appearance
Television

5 Do's and Don'ts for Making the Most of a Television Appearance

A spot on TV is a rare opportunity, but if you get the basics right, the audience will want to see and hear from you again.
Deborah Mitchell
For Teenagers, YouTube Stars Hold More Sway Than Mainstream Celebrities
YouTube

For Teenagers, YouTube Stars Hold More Sway Than Mainstream Celebrities

Hollywood stars are labeled 'faker' than their online counterparts.
Laura Entis
Power Up Your PR Strategy With Big Data
Big Data

Power Up Your PR Strategy With Big Data

Using these large sets of information can help create stories that are targeted to your audience.
Zach Cutler
Pinterest Gets Chatty, Launches Its First Private-Messaging Feature
Pinterest

Pinterest Gets Chatty, Launches Its First Private-Messaging Feature

Chat away, pinners. Pinterest may be late to the game, but it's finally jumped on the messaging bandwagon.
Kim Lachance Shandrow
Need a New Design? 5 Reasons to Crowdsource It.
Crowdsourcing

Need a New Design? 5 Reasons to Crowdsource It.

Most startups do not have the resources to hire expensive design firms. The alternative provides another way.
Peter Gasca
How to Find Inspiration for Your Next Blog Post
National Small Business Week

How to Find Inspiration for Your Next Blog Post

Online marketing expert Neil Patel offers some useful tips and resources for determining what you should write about online.
Jason Fell
Taglines Are the First Step to Emotionally-Engaged Customers
Branding

Taglines Are the First Step to Emotionally-Engaged Customers

Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
Jim Joseph
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.