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Marketing

Digital Marketing

5 Ways To Optimize Your Digital Marketing Budget

A modest budget can yield impressive results, if you stretch every dollar with careful analysis and patient remarketing.
Email

Here Are 6 Data-Backed Tricks for Getting Your Sales Emails Opened

With over 100 billion emails sent every day, it's getting harder and harder to stand out from the other scores of attention-seeking messages your customer deals with each day. But it's far from hopele...
Marketing

When You Make Your List of Savviest Marketers, Put the Girl Scouts at the Top

The success of the Girl Scouts' selling diet-busting boxes of cookies, year after year for generations, rates as one of the best marketing programs ever.
Publicity

Shark Tank's Barbara Corcoran: How This One Little Thing Got My Company Big Publicity

A little love from the media can do wonders for your business -- you just need to know what to give them.
Marketing Plans

With Your Marketing Plan in Place, It's Time to Talk Tactics

Identifying the tactics of your marketing plan should flow smoothly out of the strategies you've identified that will drive your business forward.
Photography

Vince Vaughn Is Now Appearing in Free, Cheesy Stock Images You Can Download

Getty Images teams up with the cast of the upcoming film 'Unfinished Business.'
Sales Strategies

This Is the No. 1 Mistake Salespeople Make

Want to drive tons of new revenue for your startup. Avoid making this mistake at all costs.
Marketing

The Emotional Factors That Drive the Buying Behavior of Affluent Customers

Find out which 'E-Factors' are pushing the purchase of goods and services by those with money.
Online Marketing

6 Tricks to Optimize Your Site for Search Engines and Real People

Follow this expert advice for designing web pages that attract eyeballs without turning off the search engines.
Google AdWords

7 Common Mistakes Companies Make With Google AdWords

If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.
Branding

Make Customers Fall in Love With Your Brand

By building on mutual understanding, a brand and its customers can move into more serious, long-term relationships that benefit both parties
Linkedin

4 Tips for Supercharging Your Business's LinkedIn Profile

To make yourself stand out among the thousands of other people on LinkedIn, create a compelling profile using this advice.
Branding

From Apple to SoulCycle: Here's How Cult Brands Breed Loyalty and Fanaticism

Panelists at Social Media Week in New York City discussed how aspiring brands can achieve cult status.
Video Marketing

The 4 Essentials of Video Content Marketing Success

Video has become the essential marketing tool with rich rewards for brands that get it right.
Marketing Strategies

Show Your Work: Letting a Great Product Sell Itself

There is a fundamental difference between simply using a product versus using a product where you also know its history and how it was conceived. The latter elicits an emotional connection.