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Marketing

Project Grow

4 Techniques for Crafting a Mission Statement Worth Remembering

A meaningful rendition can distinguish a company from its competitors, suggest potential directions for future growth and provide team members with a common goal.
Psychology

12 Great Resources for Diving Into Consumer Psychology

Check out these books, talks and courses, some of which are free, to really understand what makes your customers tick.
Social Media Marketing

The 10 Biggest Social Media Myths for Small Businesses

Despite the mind-boggling pervasiveness of social media today, certain myths persist about its relevance -- especially for small operations.
Guest Blogging

7 Ways the Perfect Host Makes Guest Bloggers Feel Right at Home

Among the most effective strategies for keeping your site lively and fresh is inviting other bloggers to post. Mind you etiquette and you'll build your brand and your network.
Digital Marketing

An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals

The amazing technology at everyone's fingertips has not changed the fundamentals of success.
Entrepreneurs

Entrepreneurs, Ready to Capitalize on Small Business Saturday?

Here are four strategies to help owners prepare for this special shopping day.
Marketing Strategies

4 Ways to Tweak Your Marketing Message for Enterprise Clients

Tailor your communications to larger companies to land these career-defining deals.
Email Marketing

6 Ways to Increase the Success of Your Holiday-Email-Marketing Campaign

Businesses should consider the following tips for what it can and should do to improve the odds of its holiday emails being opened and clicked on.
SEO

Why Every Entrepreneur Should Focus on Local SEO

Local SEO is a highly targeted, niche strategy that every entrepreneur can -- and should -- be thinking about.
Customers

4 Steps to Ensuring Customer Experience Comes First

Fashion the touch points and interactions so critical for captivating today's empowered consumers.
Marketing

3 Reasons Why Relying on Social-Media Marketing Is a Losing Strategy

Organic reach has plummeted. You need to think of social media as just one facet of a diverse marketing plan.
Take It From The Pros

Good Companies Make You Think. Great Companies Make You Feel.

Kevin Roberts, global CEO of advertising giant Saatchi & Saatchi, says that, to get people to fall in love with your product or service 'beyond reason,' you have to get them to feel.
Content Marketing

Content Marketing Strategies You Can Steal

The best in the biz give their tips on how to be a best-in-class content marketer.
Innovation

Leverage Emotion to Design a Product They Can't Live Without

Every addicting product or service shares certain essential qualities. Here's author Nir Eyal's primer on why maximizing habit-forming triggers is so important.