Marketing

Networking

Power Networking in 3 Steps

Doing business often comes down to leveraging the people you know -- those who will rally for you. Here's how to build that army.
David Spencer
5 Tools to Help Make Your Data Visualization Look Stunning
Data Visualization

5 Tools to Help Make Your Data Visualization Look Stunning

With more companies turning to data visualization to explain difficult or broad topics, a new crop of tools are popping up to make your designs beautiful.
Drew Skau
Refine Your Advertising Language With These 5 Strategies
Advertising

Refine Your Advertising Language With These 5 Strategies

Even if your product really is new and improved, there is a more memorable way to say so in your advertising.
Katherine Halek
How to Make Your Content Go Viral
Viral Marketing

How to Make Your Content Go Viral

One company's example can show you how to entice people to share your marketing message with others. Hint: Don't be boring!
Al Lautenslager
LinkedIn's Updated Sales Navigator Looks to Take the Cold Out of Cold Calling
Linkedin

LinkedIn's Updated Sales Navigator Looks to Take the Cold Out of Cold Calling

The professional-networking giant just rolled out its overhauled standalone 'social sales' offering, which it's couching as a kinder, gentler approach to sales.
Kim Lachance Shandrow
Content Marketing

The 7 Content Marketing Trends You Should Be Doing Now

In the next 18 months, expect these content marketing trends to make waves. Get a head start by implementing these strategies now.
Bryan Lovgren
Facebook Toys With Our Minds, Crashes Briefly, Then Comes Back to Life
Facebook

Facebook Toys With Our Minds, Crashes Briefly, Then Comes Back to Life

The addictive social network suffered an outage today, but lucky for social-media addicts the world over, the horror is already over.
Kim Lachance Shandrow
If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)
Content Marketing

If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)

Having a social-media distribution plan is crucial. And timing, images and layout can also be important to online publishing success.
Renée Warren
Avoid This Big Mistake When Optimizing Your Site for Search
National Small Business Week

Avoid This Big Mistake When Optimizing Your Site for Search

Online marketing expert Neil Patel says this is one of the most common SEO mistakes and can negatively impact how your site ranks in searches online.
Jason Fell
Most Companies Don't Get How Customer Service on Social Media Works
Customer Service

Most Companies Don't Get How Customer Service on Social Media Works

A new survey shows that 80 percent of companies think they're doing a great job, but only 8 percent of customers think so.
Kristin Clifford
6 Not-So-Obvious Places to Find Your Target Market
Marketing

6 Not-So-Obvious Places to Find Your Target Market

Your ideal customers are out there waiting for you. Here's how to find them.
Joan Stewart
Don't Overlook These Small, Quick Steps to Powerful Brand-Building
Marketing

Don't Overlook These Small, Quick Steps to Powerful Brand-Building

How to strategically curate brand-building content in short chunks of time.
Tanya Benedicto Klich
Why TD Bank's Emotional 'Thank You' Video Is Marketing Magic
Gratitude

Why TD Bank's Emotional 'Thank You' Video Is Marketing Magic

The viral video, which features a talking ATM that dispenses incredible gifts for customers, is as emotionally poignant as it is commercially impactful.
Geoff Weiss
Don't Miss the Digital Transformation in Luxury Brand Marketing
Luxury Brands

Don't Miss the Digital Transformation in Luxury Brand Marketing

The global nouveau riche aren't wedded to old money brands and that's creating big opportunities for niche status symbols.
Rohan Ayyar
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.