Marketing

5 Reasons Why Social-Media Marketing Is Overrated
Social Media Marketing

5 Reasons Why Social-Media Marketing Is Overrated

Billions of people enjoy social media but ever fewer are responding to the advertising bombardment.
Kimanzi Constable
10 Surprising Things You Should Know About Social Media (Infographic)
Social Media Marketing

10 Surprising Things You Should Know About Social Media (Infographic)

Learn the six different networks within Twitter, Pinterest's best days, and what breeds the most engagement on Facebook.
Kevin Allen
A Successful Content-Marketing Strategy Goes Far Beyond Page Views
Content Marketing

A Successful Content-Marketing Strategy Goes Far Beyond Page Views

With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.
Jon Salm
Think Like a Company's Marketing Director
Make More Happen

Think Like a Company's Marketing Director

To expand your agency's sphere of influence, view things from the perspective of your client.
Gabrey Means & Cassie Hughes
9 Elements of an Irresistible Business Pitch
Business Pitches

9 Elements of an Irresistible Business Pitch

Once you've mastered the essentials of your pitch, you can make it as unique as you and what you have to offer.
Ellen DaSilva and Alex Taub
10 Tips for Hosting a Wildly Successful Event on a Tame Budget
Events

10 Tips for Hosting a Wildly Successful Event on a Tame Budget

Gathering an audience to hear your message is the original social media marketing. Don't assume you can't afford it.
Cassie Brown
Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb
Publicity Stunts

Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb

Sleep tight. The furniture is already assembled and you get to keep the sheets.
Laura Entis
When Eating Out, Your Diet Goes Out the Window
Personal Health

When Eating Out, Your Diet Goes Out the Window

While the majority of people are watching their weight, a surprising number say they stop counting calories when dining out, a new study says.
Kate Taylor
Websites

Craft an Effective 'About' Page in 3 Simple Steps

This page, which introduces you and your product to website visitors, can bring in new customers to your business if done well.
Matthew Toren
Are You Ready for a PR Firm?
Public Relations

Are You Ready for a PR Firm?

Before you reach out to a public-relations firm, make sure you answer these three questions.
Scott Willyerd
8 Simple But Critical Tips for Improving Your 'Online Newsroom'
Content Marketing

8 Simple But Critical Tips for Improving Your 'Online Newsroom'

A few basic things that can take your newsroom from pretty good to great: mobile optimization, multimedia, speed, and a few other features.
 Frederik Vincx
5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge
Social Media Marketing

5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge

No one can be certain what social-media gambit will go viral but the mania for dumping icy water on each other offers helpful pointers.
Robert Tuchman
Vine Adds Importing and Editing Features to Its App
Social Media

Vine Adds Importing and Editing Features to Its App

Users can now use videos shot outside of Vine to use on their account.
Wendy Frink
5 Strategies to Get Your Users to Market Your Mobile App for You
Apps

5 Strategies to Get Your Users to Market Your Mobile App for You

If you're looking for new customers, look no further than the people already using your product.
Rahul Varshneya
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.