Marketing

Marketing Automation Can Help Startups Sell Like the Big Brands
Marketing

Marketing Automation Can Help Startups Sell Like the Big Brands

Using software to develop leads can be effective, but keep four things in mind when forming a strategy.
Justin Gray
5 Predictions About the Growing Power of Online Customer Reviews
Online Reviews

5 Predictions About the Growing Power of Online Customer Reviews

The influence of a single customer's opinion will continue to grow in sync with the pervasiveness of social media.
 Tomer Tagrin
Why Sales Professionals Will Never Go the Way of the Dinosaur
Sales

Why Sales Professionals Will Never Go the Way of the Dinosaur

People want to talk with a person they trust before making the buying decisions that matter most.
Dave Mattson
The 3 Elements of an Irresistible Blog, Regardless of Your Budget
Blogging

The 3 Elements of an Irresistible Blog, Regardless of Your Budget

People ignore sales pitches but love stories. Happily, it costs little to tell potential customers the story of you, your business and what you offer.
Pratik Dholakiya
What Emmy-Winner 'Breaking Bad' Teaches Us About Brand Management
Branding

What Emmy-Winner 'Breaking Bad' Teaches Us About Brand Management

You do not need to be a meth kingpin to know something about building an empire, but you could definitely learn from one.
Peter Gasca
Hello Kitty Bombshell: Kitty Is Not a Cat
Toys; Games

Hello Kitty Bombshell: Kitty Is Not a Cat

Talk about a pivot. Sanrio received a boatload of publicity yesterday with the revelation that Hello Kitty is not, in fact, a cat.
Kate Taylor
Facebook Says People Respond 20 Percent Faster Using Messenger App
Messaging

Facebook Says People Respond 20 Percent Faster Using Messenger App

The social network tries again to sell us on using its standalone messaging app.
Jason Fell
Advice From 14 Experts for Getting Online Traction for Your Startup
Getting Publicity

Advice From 14 Experts for Getting Online Traction for Your Startup

Your startup's online presence has huge implications for winning funding and making sales. Listen to those who've learned the hard way.
Murray Newlands
Not a Born Writer? You Could Still Master This Branding Skill.
Branding

Not a Born Writer? You Could Still Master This Branding Skill.

How to deliver content and resources that your target audience will find valuable.
Tanya Benedicto Klich
The Ultimate Guide to Outreach on Social Media
Influencers

The Ultimate Guide to Outreach on Social Media

Four big ways to get responses from people the popular and famous.
Sam Parr
6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge
Viral Marketing

6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge

Keep your audience entertained with a video or photo that they want to see.
Gabrielle Boko
This New Tool Could Help Businesses Drive More Sales Through Instagram
Ecommerce

This New Tool Could Help Businesses Drive More Sales Through Instagram

Target, Nordstrom and other big-name brands are using Curalate's latest feature to make their Instagram feeds more 'shoppable.'
Carly Okyle
8 Ways to Influence Users to Download Your Mobile App
Online Marketing

8 Ways to Influence Users to Download Your Mobile App

You need to influence people even before they get to your landing page by convincing them of the value you're offering.
Rahul Varshneya
Demographics Alone Are Not Enough to Position a Brand
Marketing

Demographics Alone Are Not Enough to Position a Brand

Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
Jim Joseph
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.