Marketing

Content Marketing

Is Your Content Confusing Your Customers?

If your content aims too high or too low for your reader, then you are missing the mark.
Funding

Blue Bottle Coffee Raises $70 Million

One of Silicon Valley's darling coffee companies will open more retail locations with its new round of funding.
Video Advertising

WATCH: The 5 Most Popular YouTube Ads of the Past Decade

Winners run the gamut from the gut-wrenching to the inane.
Web Design

5 Secrets for Creating an Award-Winning Website

What will you do to make your business' website stand out among the crowd?
PPC

How to Distribute Your Marketing Budget Between SEO and PPC

Depending on your industry and the age of your company will help determine how much to spend on organic reach vs. paid search.
Online Marketing

4 Critical Things Every Business Must Know About Mobile Marketing

Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.
Online Marketing

Want Digital Marketing to Work For You? Integrate Some Analog Thinking.

Remember direct mail? It's baacck! And it's a great complement to your online efforts.
Big Data

Decoding Big Data for Business Growth (Infographic)

If all you do is gather data, you'll be left behind competitors who are harnessing this wealth of information more effectively.
Brand Advocates

With the Right Incentives Loyal Customers Will Become Brand Advocates

There is no better marketing strategy today than encouraging your best customers to recommend your brand to their friends.
Personal Branding

6 Secrets Nobody Tells You About Personal Branding

While the fundamental principles of personal branding are relatively easy to understand, successfully implementing the strategy isn't always straightforward -- and it isn't always pretty.
Marketing Strategies

Branding Your Business for the Next Generation

There's a new generation of people out there. Your company needs to learn how to communicate with them.
User Experience

13 Ways to Show Customers You Love Them

A bigger marketing budget is great but it doesn't cost much to let customers know you appreciate them.
Facebook

When It Comes to Content Marketing, You Should Absolutely Double Down on Facebook

The big blue social network is the key marketing platform for the foreseeable future.
Swag

5 Ways to Make Swag Giveaways Count

Avoid giving away junk, be creative and try your best to make the contents of the bags memorable without being offensive.
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