Marketing

4 Tips for Getting Your Business in the News Without a Big PR Budget
Publicity

4 Tips for Getting Your Business in the News Without a Big PR Budget

You can learn to recognize opportunities for getting your company that favorable mention in the press you've been needing.
Ann Smarty
Twitter Sues Justice Department for Right to Reveal Surveillance Requests
Security

Twitter Sues Justice Department for Right to Reveal Surveillance Requests

The social-media company is the latest to speak up on speaking out about security issues.
2 Rules for Engineering Exceptional Upsides
Sales

2 Rules for Engineering Exceptional Upsides

A sale goes through many stages before the close. But you won't get past the first step without raising customer awareness in these key ways.
Kelsey Ramsden
An Executive's Insider Secrets for Making the Sale
Sales Strategies

An Executive's Insider Secrets for Making the Sale

Know your customer's corporate culture and respect it. Do your homework and don't bypass gatekeepers or skip the ranks.
Brian Fielkow
How These Brilliant Digital Billboards Are Delivering a Hair-Raising Message
Viral Marketing

How These Brilliant Digital Billboards Are Delivering a Hair-Raising Message

The viral campaign -- and a reimagined successor in the name of charity -- illustrate the kind of marketing magic that occurs when technology and humanity intersect.
Geoff Weiss
One of These Nifty Inventions Could Soon Land on Staples' Shelves
Crowdfunding

One of These Nifty Inventions Could Soon Land on Staples' Shelves

A remote-controlled LED lightbulb and wireless earbuds are among the finalists in the Crowd2Shelf Contest hosted by office-supply chain Staples and crowdfunding site Fundable.
Catherine Clifford
NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths
push notifications

NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths

The city initially gave the ad firm its approval to install tracking beacons in old-fashioned phone booths but reversed course when the public was made aware of the project.
Laura Entis
Apple's New iPhone Hit By 'Hairgate,' the Latest Social-Media Storm
Customer Complaints

Apple's New iPhone Hit By 'Hairgate,' the Latest Social-Media Storm

First there was bendgate. Now brace yourself for hairgate, the latest online uproar.
The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons
Mobile Marketing

The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons

Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.
Brett Relander
How I Increased My Conversion Rate 135 Percent -- and You Can, Too
Web Design

How I Increased My Conversion Rate 135 Percent -- and You Can, Too

Want to increase conversions? You can. Here are some important tips.
Balance Product Development and Branding in Your Budget
Take It From The Pros

Balance Product Development and Branding in Your Budget

There's no one-size-fits all solution to startup spending. Avoid wasting hard-earned money. But don't skimp on these three things.
Gideon Kimbrell
Jump-Start Technology Adoption Through These 3 Steps
Technology

Jump-Start Technology Adoption Through These 3 Steps

Entrepreneurs need to make it easier for potential clients to experiment with products and innovations when considering their purchase.
Steve Andriole
3 Insights Entrepreneurs Must Know About Millennials' Mobile Behavior
Millennials

3 Insights Entrepreneurs Must Know About Millennials' Mobile Behavior

The millennial generation is driving the biggest changes in how companies develop and market products and services.
Luke Ahn
Want to Avoid Embarrassing Social Media Mistakes? Don't Miss Our Live Hangout.
Coaches Corner

Want to Avoid Embarrassing Social Media Mistakes? Don't Miss Our Live Hangout.

This live event will walk you through the common mistakes small business owners make.
Linda Lacina
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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