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Marketing

Ecommerce

Answer These 7 Questions Before Hiring an Ecommerce Consultant

Consultants can bring a fresh perspective and the latest strategies but they are not magical. Before you spend money think deeply about your goals and expectations.
Content Strategy

4 Ways to Streamline High-Quality Content Creation

When you're in a bind to create a high-quality blog post that generates brand awareness, educates your potential audience and draws in qualified leads, follow these tips.
Public Relations

A Tiny College Offers PR Crisis Lesson Businesses Should Study

When Shimer College was ranked one of the worst colleges in America, it trusted its loyalists to make its case. The strategy has worked well.
Marketing Plans

Before You Put Pen to Paper on Your Marketing Plan, Set Strategic Goals

As you determine how you will accomplish your goals, given the conclusions you have drawn, this is when the plan kicks into gear.
Dental hygiene

Brush With Success: How 'Hello' Used Design to Stand Out Among Oral Care Brands

A breath of minty-fresh air ripples through the staid oral-care market.
Closing Sales

Want to Close Deals Faster? Do This From the Very Start.

Entrepreneur and sales expert Grant Cardone shares the most important thing a salesperson can do to speed up the process.
Digital Marketing

The 4 Digital Trends That Are Reshaping Advertising

Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.
Online Marketing

3 Easy Hacks That Bring the Power of Google Analytics and Salesforce to Your Online Marketing

What happens when you take two of the top online platforms in the industry and allow them to play together nicely?
Logos

10 Questions to Ask When Designing Your Company's Logo

Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.
Press Coverage

The 10 Things You Must Do When Distributing Your Press Release

In today's world, it's not enough to simply post a few words about your company's latest news and take the rest of the week off.
Word of Mouth

How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign

Finding the right influencers can help a brand increase sales, drive growth and inspire long-term customer loyalty.
Online Marketing

5 Steps for Increasing Conversions on Your Website

Turn looky-loos into shoppers with these smart tips.
Sales Strategies

Overcome Sales Objections By Discovering the Need the Buyer Hasn't Realized

When buyers balk, it's time to stop selling and start listening for the problem they don't know they have.
Finding Customers

4 Steps to Building Lifetime Value From Expensive First-Time Customers

When you look at how much a customer is worth, you need to focus on more than a single purchase.
Video Tips

4 Tips for Hiring a Great Video Production Company

With video becoming so popular, there's been a recent surge in the number of production companies -- and not all of them will deliver the quality you expect.