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Marketing

Facebook Advertising

Why a Landing Page Will Make or Break Your Facebook Ads

Find out what your landing pages need in order to attract viewers and turn them into buyers.
Team Work

What's the Best Way to Spend 30 Minutes of Your Time on Social-Media Marketing?

Managing social media can be a full-time job. So, here's what you can do if you only have half an hour to spare.
Facebook Advertising

How to Quickly Create Facebook Landing Pages That Will Gain Clicks and Customers

Once prospects click on your ad, your landing page has to capture their attention, trigger their interests, and not let them go.
Writing

The 4 Elements of the Most Persuasive Copy

You don't have to be gifted to write in way that compels people to buy, you just have to work at it.
Social Media Marketing

Right Business, Wrong Social Media Culture

When creating an online marketing strategy for your company, be sure to select the right platform.
Take It From The Pros

Capture, Engage and Convert Customers With Visual Branding

To make the greatest impact and differentiate your company from the vast sea of online content, add effective visual elements with these four tips.
Online Marketing

5 PR Strategies for the Busy Entrepreneur

Public relations pays off big if you can devote the time for it, but these tactics serve as an appropriate, effective substitute.
Team Work

Facebook Reportedly Building 'Facebook for Work' to Compete With LinkedIn, Google

Instead of being banned at work, the company reportedly wants its platform to be embraced as a productivity tool.
Take It From The Pros

The Missing Ingredient of Modern Marketing

What is needed is a complete solution for your digital needs that's designed to work in tandem with your existing infrastructure.
Content Strategy

The 3 Goals to Set for Content-Marketing Success

For your content-marketing campaign to be a success, you need to determine what milestones you want to achieve and implement strategies to support these goals.
Marketing Mistakes

The New England Patriots Twitter Fiasco Was Wrong for So Many Reasons

The team's recent social-media disaster was more than just a fumble. And the apology was just as bad.
Take It From The Pros

How to Distinguish Your Personal From Your Professional Brand Online

Why it makes sense to create a dividing line between your personal and professional selves.
Restaurants

Why France Is Rebranding the 'Doggie Bag'

A new campaign seeks to overcome long-held stereotypes that asking for leftovers is either stingy or piggish.
Customer Loyalty

4 Basic Steps to Turn Web Visitors Into Brand Ambassadors (Infographic)

A little marketing 101 on how to engage fans and convert casual visitors into evangelists.