Marketing

How to Create a Site Structure That Will Enhance SEO
Building a Website

How to Create a Site Structure That Will Enhance SEO

The better your site structure, the better your chance of higher ranking in the search engines.
Neil Patel
Creating Brand Joy. Disrupting With Purpose.
Marketing Strategies

Creating Brand Joy. Disrupting With Purpose.

Companies need to think deeply about their products and services to shape their profiles to enlist customer support.
Judith Carr-Rodriguez
Harvest a Garden of Perennial Shoppers With These 7 Savvy Techniques
Make More Happen

Harvest a Garden of Perennial Shoppers With These 7 Savvy Techniques

Grow your first-time customers into loyal brand followers with these techniques.
Jeffrey Hayzlett
5 Tips for Writing Faster and Better
Writing

5 Tips for Writing Faster and Better

How you can cast aside your writer's block and write more prolifically.
Carol Roth
How to Choose the Best Keywords for Your Online Marketing Campaign
Online Marketing

How to Choose the Best Keywords for Your Online Marketing Campaign

If you want to find the best keywords for your business, avoid these all-too-common missteps.
Richard Stokes
 Steve Ballmer Goes Bonkers During LA Clippers Introduction
Public Speaking

Steve Ballmer Goes Bonkers During LA Clippers Introduction

True to his ways, the former Microsoft CEO knows how to get the crowd riled up.
Jason Fell
Personalized Marketing Is No Longer a Luxury
Online Marketing

Personalized Marketing Is No Longer a Luxury

No business can afford to ignore this trend. Consumers today are plugged into multiple channels and served with content at every turn.
Eric Siu
This Google Feature Can Improve Your SEO
National Small Business Week

This Google Feature Can Improve Your SEO

Online marketing and SEO expert Neil Patel explains how this listing format can help you rank better in search results.
Jason Fell
12 Simple Strategies for Building Your Mobile-Marketing List
Mobile Marketing

12 Simple Strategies for Building Your Mobile-Marketing List

The list of people willing to receive your marketing messages is a fundamental business asset that you can grow with steady effort.
Brett Relander
Are You Catfishing Your Customers?
Social Media Marketing

Are You Catfishing Your Customers?

Don't break the hearts of your clients by pretending to offer something better than what you really have.
Stacey Alcorn
5 Guidelines for Social-Media Posts That Hit the Mark
Social Media Marketing

5 Guidelines for Social-Media Posts That Hit the Mark

The is no formula for posts that go viral but you can resonate with your audience consistently.
John Pilmer
Is Your Website Acting as Customer-Repellent? Avoid These 5 Don'ts.
Websites

Is Your Website Acting as Customer-Repellent? Avoid These 5 Don'ts.

The last thing you want to do is cause your visitors to quickly leave your website, especially if it is due to something avoidable.
Jonathan Long
Don't Want to Be Pigeonholed? Answer These 3 Questions.
Make More Happen

Don't Want to Be Pigeonholed? Answer These 3 Questions.

If you want to move beyond others' preconceived notions about you, ask yourself these questions.
Dorie Clark
Chill, People. Why You Shouldn't Hate Twitter For Adding Favorites to Timelines.
Twitter

Chill, People. Why You Shouldn't Hate Twitter For Adding Favorites to Timelines.

Oh, no! Favorites now appear in your Timeline like retweets. Here's why it doesn't matter.
Kim Lachance Shandrow
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.