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Marketing

Take It From The Pros

The 4 Pillars New Brands Must Communicate to Their Audience

Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
Social Media

How the End of Facebook 'Like-Gating' Will Benefit Brands

Facebook put an end to the common social media marketing strategy Wednesday, but that may just be a good thing.
Marketing Strategies

The 10 Essential Tips for B2B Marketing Success in a Digital Economy

In the age of digital selling, here is how small B2B-focused businesses can get back into the discussion with customers.
Online Advertising

Will Consumers Revolt Against Pervasive Online Advertising?

Privacy concerns and the availability of ad-blocking software may force online businesses to rethink how they reach their audiences.
Facebook Advertising

One Way to Boost Your Facebook Ad's Click Through Rate

When it comes to advertising on Facebook, there's a specific formula for imagery and text.
Take It From The Pros

A Great Chief Marketing Officer Can Make All the Difference. Here's How to Snag One.

Hiring a CMO can be tricky for a number of reasons, including that they don't come cheap. Try one of these five strategies.
Social Media Marketing

3 Social-Media Mistakes That Are Killing Interest in Your Company

While entrepreneurs launch social-media campaigns to help spread the word, their strategy can backfire -- causing more harm than good. Here are three things not to do.
Facebook Advertising

How to Improve Your Facebook Clickthrough Rates With Better Images

On Facebook, the images you use in your ads are more important than the words. Here are 6 ways to use images to improve your ads.
Marketing Automation

These 7 Mistakes Can Make Your Marketing Automation Investment Worthless

Marketing and sales are fundamentally about finding people curious about your product and communicating with them. Technology will disappoint you if you forget that.
Ecommerce

Sales During Alibaba's Online Shopping Holiday, Singles' Day, Surge Past $6 Billion

Customers jumped on heavily discounted goods to send sales past 2013's record high.
Event Planning Business

How Data Can Help You to Personalize Marketing Events and Boost ROI

Event marketing is costly but offers a unique opportunity to connect directly with the people who are your market.
Content Strategy

Your Content-Delivery Strategy Can't Start and End at Mobile

Focusing on only one experience can quickly lead to your marketing becoming outdated.
Business Moving Forward

Master the Art of the Cluster Sell and Dominate Your Industry

A software company CEO describes a strategy to capture many clients across a business sector.