Marketing

How to Ask Influencers for a Favor (And Actually Get It)
Relationship Building

How to Ask Influencers for a Favor (And Actually Get It)

Everybody could use a little help from their friends but, sometimes, you need to make the friend who can help you that little bit.
David Rekuc
5 Keys to Increasing Your Influence on Social Media
Customer Engagement

5 Keys to Increasing Your Influence on Social Media

As you prepare to launch your company, keep these social-media rules in mind.
Nina Zipkin
There Are No Shortcuts to Success in Social Media
Social Media

There Are No Shortcuts to Success in Social Media

A social-media expert can't give you the secret to their success in five minutes, so don't ask.
Ann Tran
Attorney Confession: Those Little TM and (R) Symbols Are More Important Than I Thought
Trademark Registration

Attorney Confession: Those Little TM and (R) Symbols Are More Important Than I Thought

Nobody knows everything, even in their own field. This lawyer got herself into trademark difficulty that a few simple steps would have avoided.
Genavieve Shingle
Convincing Naysayers to Adopt New Technology
Technology

Convincing Naysayers to Adopt New Technology

In delivering a business pitch about a novel invention, be sure to bolster your presentation with facts and know your audience.
Ron Patch
Video Marketing

The Secrets to Making an Explainer Video Stand Out

Video content is heating up the Internet. Entrepreneurs can jump on this bandwagon by producing simple explainer videos.
Nick Vaka
Facebook Reportedly Weighing Integration of Uber Into Messenger App
Messaging

Facebook Reportedly Weighing Integration of Uber Into Messenger App

Preliminary discussions between Mark Zuckerberg and Travis Kalanick point to the social network's stated desire to diversify and monetize its messaging platform.
Geoff Weiss
Want to Improve Your Content Marketing? Think Like a Journalist. (Infographic)
Content Marketing

Want to Improve Your Content Marketing? Think Like a Journalist. (Infographic)

Take a page from the journalist playbook and learn how to research, conduct and write interviews -- skills that will help you get your business's message across.
Laura Entis
7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz
Public Relations

7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz

In the age of social media, the best publicity stunt reverberates with many echoes.
Sheena Tahilramani
Pondering Facebook's Future, Zuckerberg More 'Excited' By Messaging Than Photos
Facebook

Pondering Facebook's Future, Zuckerberg More 'Excited' By Messaging Than Photos

'There are only so many photos you're going to want to share with friends,' the CEO said during an earnings call. 'There's just a lot more people want to express.'
Geoff Weiss
Become a Better Blogger Today With These 4 Actions
Blogging

Become a Better Blogger Today With These 4 Actions

To get attention on the crowded Internet, you have to devote time to your craft and plan well.
Zach Cutler
9 Advanced -- and Ethical -- Techniques for Spying on Your Competitors Online
Competitive Intelligence

9 Advanced -- and Ethical -- Techniques for Spying on Your Competitors Online

The more information you can get on your competitor's website and online marketing efforts, the better.
Neil Patel
What You Can Do About the Decline of Social Marketing on Facebook
Social Media Marketing

What You Can Do About the Decline of Social Marketing on Facebook

Facebook matters less as other social media platforms gain currency but it is still worth your effort, even if you need to pay for ads.
Gregory Kennedy
Marketing

Develop an Effective Marketing Plan by Answering 3 Questions

To generate revenue, you need customers to buy your products or utilize your services. Here's how to get started on the way to a cost-effective plan.
Doug and Polly White
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.