Marketing

5 Distasteful Marketing Ploys to Avoid
Marketing

5 Distasteful Marketing Ploys to Avoid

We're not talking about illegal practices, like email span, but rather strategies that fall under the gray areas of marketing etiquette.
Ann Handley
Every Little Thing You Do Adds Up to Your Personal Brand
Personal Branding

Every Little Thing You Do Adds Up to Your Personal Brand

Are you the total package? Work to create the best version of you.
Jim Joseph
How Brand Transparency Builds Enduring Relationships With Customers
Marketing

How Brand Transparency Builds Enduring Relationships With Customers

Consumers can choose from an endless list of good products. They are loyal to brands as open about their values as their ingredients.
Mat Franken
The 3 Fundamentals of Wildly Successful Brands
Branding

The 3 Fundamentals of Wildly Successful Brands

Those "cult'' brands that sell without apparent effort share some basics, regardless of product or market.
Pratik Dholakiya
Make Your Marketing Message Stand Out on Social Media
Customer Engagement

Make Your Marketing Message Stand Out on Social Media

Learn how to make your message stand out in the crowd by being fresh, relevant and interesting, and sharing and engaging with fellow community members.
Al Lautenslager
10 Secrets From Leading Sales Execs
Sales Strategies

10 Secrets From Leading Sales Execs

Effective sales teams are the product of the culture within the team, across the company and including customers.
Sean Jacobsohn
You're No Little Fish: Stand Out by Dominating Content Marketing
Content Marketing

You're No Little Fish: Stand Out by Dominating Content Marketing

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
Eric Siu
Why I Follow 15,000 People on Twitter
Social Media

Why I Follow 15,000 People on Twitter

Twitter can be a great way to connect with new personal and business contacts. Here are the ways I use the social network to my benefit.
Carol Roth
Increasing Conversions

Better Conversion Rates Depend on Better Website Design

Costumers judge your site first by how it looks and performs, then content.
Brett Relander
7 Crucial Steps to Building a Champion Sales Team
Inspiring Your Team

7 Crucial Steps to Building a Champion Sales Team

Shun haphazard management, break the inertia of old habits and set up the dynamics for success.
Marc Wayshak
5 Tips to Stand Out When Selling on an Online Marketplace
Coaches Corner

5 Tips to Stand Out When Selling on an Online Marketplace

Sharpen your game as customers are becoming more knowledgeable and higher-quality goods are being sold online.
David Kalt
Vine Wants to Hire an OK-Smelling Office Dog
Social Media

Vine Wants to Hire an OK-Smelling Office Dog

Your pooch may finally be able to contribute to household expenses if it snags this highly paw-veted position.
Wendy Frink
5 Ways to Build Your Brand in Short Chunks of Time
Branding

5 Ways to Build Your Brand in Short Chunks of Time

It's important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
Jayson DeMers
Are Gun Bans the Right Political Move for Brands?
Public Relations

Are Gun Bans the Right Political Move for Brands?

Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.