Marketing

Got a Bad Yelp Review? Here's How to Defend Your Business Online. (Infographic)
Online Reviews

Got a Bad Yelp Review? Here's How to Defend Your Business Online. (Infographic)

With more people researching before making a purchase, online reviews are important. Here's how to handle the negative ones while encouraging positive ones.
Laura Entis
Why Franchisees Don't Use Digital Advertising
Online Marketing

Why Franchisees Don't Use Digital Advertising

A new study reveals that local affiliates' top reason for avoiding social media and digital advertising is because they are 'too complicated.'
Kate Taylor
How to Sound Human: Data-Backed Keys to Making Your Voice Stand Out Online
Communication Strategies

How to Sound Human: Data-Backed Keys to Making Your Voice Stand Out Online

As entrepreneurs and marketers, it's our job to stand out in that absurdly large crowd of content. One way to do this is to have a distinctly human voice.
Google Lets a Search Pigeon Out of the Coop and It Lands Nearby
Online Marketing

Google Lets a Search Pigeon Out of the Coop and It Lands Nearby

The new Pigeon algorithm favors local businesses, if they update their content to take advantage.
Brett Relander
Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing
Take It From The Pros

Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing

Get your brand marketing in the holiday spirit with these six tips.
Erik Huberman
The Incredible Way Your Brain 'Sees' a Logo (Infographic)
Logos

The Incredible Way Your Brain 'Sees' a Logo (Infographic)

Allow neuroscience to guide your logo design.
Kate Taylor
Fashioning a Memorable Retail Experience That People Will Share
Retail

Fashioning a Memorable Retail Experience That People Will Share

Building a brand that promotes a true sense of community requires an investment in the customer experience beyond optimizing a handful of social media accounts.
David Rekuc
5 Mistakes You're Making When Producing Digital Content
Content Marketing

5 Mistakes You're Making When Producing Digital Content

While brands are hearing how important it is to create meaningful content, they are just going about it the wrong way.
Zubin Mowlavi
'The Snappening' Really Happened: 100,000 Snapchat Photos and Videos Leak Online
Cybersecurity

'The Snappening' Really Happened: 100,000 Snapchat Photos and Videos Leak Online

Because the 'The Fappening' wasn't horrifying enough, enter 'The Snappening,' reason number 1,729 not to snap selfies in the buff.
Kim Lachance Shandrow
Sales Prospecting Isn't an Event. It's a Campaign.
Sales

Sales Prospecting Isn't an Event. It's a Campaign.

Instead of following the common haphazard approach to landing customers, think of every outreach effort as part of a larger initiative.
Marc Wayshak
A Slew of New Technologies Is Making a Science of the Art of Sales
Sales Strategies

A Slew of New Technologies Is Making a Science of the Art of Sales

The better you know your prospect before pitching, the likelier you are to connect.
Bobby Alvarez
3 Sources for Great Content When You're Short of Ideas
Web Content

3 Sources for Great Content When You're Short of Ideas

Inspiration is wonderful but research is more reliable.
Pratik Dholakiya
How to Create eBooks That Will Help Boost Your Marketing Strategy
E-Books

How to Create eBooks That Will Help Boost Your Marketing Strategy

A diverse content marketing strategy is a must for any modern day marketer. Here is how to make your next eBook is as powerful as possible.
Jon Salm
'Brand Equity' Is an Intangible That's Worth Real Money
Take It From The Pros

'Brand Equity' Is an Intangible That's Worth Real Money

The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
Jennifer Connelly
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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