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Marketing

Marketing Strategies

What Volkswagen Can Teach You About Values-Based Marketing

A strong brand message can communicate your company's values, differentiate it from competitors' and make your target audience take notice.
Infographics

6 Reasons Customers Aren't Opening Your Emails (Infographic)

Avoid these common email marketing sins or end up in the trash folder of eternal doom.
Customer Relationship Management

10 Ways to Discover Customer Sentiment About Your Business

Random complaints or compliments are no substitute for systematically keeping tabs what your customers have to say.
Online Marketing

How to Get Online Customers to Find You and Trust You

Content marketing is a must these days for almost every business. Find out how to do it right.
Lyft

Lyft CMO: Uber Is the Wal-Mart of Transportation. We Aren't.

Even as Lyft grows up, it is seeking to maintain its position as the friendly, fun ridesharing brand.
Content Marketing

Can Content Marketing Help Companies Reach Consumers When They're Young? (Infographic)

NewsCred's survey discovered that millennials want to be addressed like the unique people that they are.
Online Marketing

5 Strategies for Using SlideShare in Your Marketing

SlideShare, now owned by LinkedIn, has emerged as powerful marketing medium with particular attraction for entrepreneurs.
Marketing

3 High-Risk Marketing Campaigns That Amazed Everybody by Working

Bold forays in marketing have backfired countless times but, every once in a while, somebody gets it right for reasons nobody really knows.
Personal Branding

The Essential Guide to Creating a Distinctive Personal Brand

How you present yourself online and what you say or share has the power to leave an indelible impression on anyone you come in contact with.
Content Marketing

25 Lessons Growing Our Company Blog to 2 Million Visitors

Creating great online 'content' is another avenue to help customers get the results they need.
Marketing Plans

Turn Your Data Into 'Lessons Learned' to Guide Your Marketing Plan

"Lessons Learned" is a simplified approach to analyzing past year performance, program by program, to assess what's worked and what has not worked.
Elevator Pitch

6 Essentials for Making Your Elevator Pitch Unforgettable

Introducing your company succinctly and persuasively requires a ton of work and preparation but has to seem effortless to make the right impression.
Brands

Your Product Is Your Brand

Apple, Coca-Cola, BMW, and Disney have powerful brands because they are leaders in their respective industries, not the other way around.
Marketing Strategies

Perform Powerful Personalized Marketing in 4 Easy Steps

First tackle the low-hanging fruit and then build up to more ambitious campaigns.