Marketing

Celebrities

5 Considerations When Seeking a Celebrity to Endorse Your Brand

Celebrities can add a lot of value to a burgeoning business, but the wrong partnership can lead to widespread embarrassment and actually devalue your brand.
Events

Why Brand Activation at Events Is Terrible

There's only one industry positioned properly to penetrate event audiences and move to the next frontier of sponsorship activation.
Twitter

4 Keys to Marketing on Twitter

With over 302 million active users, Twitter is a platform you need to get in on.
Online Advertising

The Web's Most Effective Ads

In the noisy world of digital marketing, these four retargeting channels can bring previous site visitors back to your online store.
Online Returns

Why It's Time for Retailers to Embrace Online Returns

Make sure you see a good return policy as a critical step, not an afterthought.
Media Coverage

4 Tips on Nailing an Interview With a Reporter

Scoring an interview with a top-tier reporter is a big step in an entrepreneur's journey. But it can be a wasted opportunity without proper preparation.
Emotional Intelligence

5 Ways Entrepreneurs Can Use Emotional Intelligence for Marketing

In addition to growing your business faster, using these emotionally intelligent strategies will ensure you are connecting with the right customers who will also help you grow faster.
Mobile Apps

An App That Engages Customers Is Not Automatically an App That Makes Money

Deep analytics combined with good intuition for customer behavior are required if the app is to actually result in more sales.
Global Entrepreneurship

5 Simple Steps for Reaching New Global Markets

More than ever, living "la vida loca" is essential to fostering market entry.
Online Marketing

5 Steps to Harnessing the Power of Twitter

Adding Twitter to your marketing toolkit is vital -- and easy.
Messaging Apps

The Future of Social Is Messaging Apps, But How Do Brands Fit In?

The explosion of mobile computing has led to one particularly important outcome for our discussion – chat apps have grown at an even faster pace than mobile.
SEO

The 7 Most Common SEO Myths Debunked

For those that are still hesitant to give SEO a chance, here are a few reasons to give it a try.
Marketing

In Today's World, Only the Constant Marketer Survives

Thanks to mobile technology, we're in the midst of the true marketing revolution. -- and it has nothing to do with mobile ads.
Millennials

3 Essential Tips for Marketing to Millennials

Learn how to market to one of the fastest-growing and most influential consumer groups in the world.
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