Marketing

5 Secrets to Make Your Website Copy 'Pop'
Web Content

5 Secrets to Make Your Website Copy 'Pop'

With the Internet full of websites, it is hard to get people to find your business and engage with it. Here are five tips on how to make your website copy come alive.
Rebecca Rubin
Where the Real Deals Are Ignited at Conferences -- the Bar
Networking

Where the Real Deals Are Ignited at Conferences -- the Bar

Weary travelers should ward off the impulse to retreat to their hotel room. Instead descend on the lucrative business nexus.
Kelsey Ramsden
Facebook Pilots 'Buy' Button as Twitter Snaps Up Payments Startup CardSpring
Ecommerce

Facebook Pilots 'Buy' Button as Twitter Snaps Up Payments Startup CardSpring

The line between social network and ecommerce platform is looking increasingly blurred.
Geoff Weiss
Build a Strong Brand With More Friendly Interactions, Less Marketing
Branding

Build a Strong Brand With More Friendly Interactions, Less Marketing

Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.
Cory Sistrunk
Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones
Branding

Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones

Why did Apple really acquire the Dr. Dre-led company, which audiophiles argue develops inferior products?
Chris Kocek
Pinterest Just Made It Easier to Discover Pins You Care About
Pinterest

Pinterest Just Made It Easier to Discover Pins You Care About

The $5 billion photo-pinning site just rolled out 'Interests,' a new way to find and follow pins you dig.
Kim Lachance Shandrow
11 Unusual Social Media Tips to Drive Branding, Clicks and Conversions
Social Media Marketing

11 Unusual Social Media Tips to Drive Branding, Clicks and Conversions

Be your company's ambassador by sharing posts that will encourage your followers' engagement.
Firas Kittaneh
Social Media Is Hot But Email Packs Digital Marketing Power (Infographic)
Infographics

Social Media Is Hot But Email Packs Digital Marketing Power (Infographic)

If you are looking to build engagement with customers, email addresses are gold.
Catherine Clifford
Airbnb, Why the New Logo?
Airbnb

Airbnb, Why the New Logo?

The accommodation-rental site relaunched its website and rolled out a new logo. The logo, in particular, has been met with some pretty vitriolic feedback.
Catherine Clifford
An Easy Way to Get Publicity: Talk About the Weather
Marketing

An Easy Way to Get Publicity: Talk About the Weather

There are many ways to get on journalists' radar. One of the easiest is to piggyback on severe weather.
Joan Stewart
The Hardest -- and Easiest -- Punctuation Marks to Use (Infographic)
Writing

The Hardest -- and Easiest -- Punctuation Marks to Use (Infographic)

A ranking of 15 punctuation marks according to how difficult they are to learn and use. Do you agree with these ratings?
Kristin Piombino
The 6 Biggest Mistakes People Make When Creating Infographics
Infographics

The 6 Biggest Mistakes People Make When Creating Infographics

When done correctly, infographics are a powerful tool to tell stories and inform an audience. When done poorly, a brand's integrity comes into question.
Drew Skau
Weird Al's 'Word Crimes' Could Actually Make You a Better Communicator
Writing

Weird Al's 'Word Crimes' Could Actually Make You a Better Communicator

The curly-haired songwriter's parody of 'Blurred Lines' provides some important grammar tips.
Jason Fell
Don't Just Have Social-Media Conversations, Design Them
Social Media Marketing

Don't Just Have Social-Media Conversations, Design Them

Consider these four elements as you plan your strategy to engage with potential customers.
Aaron Keller
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.