Marketing

Marketing

Take This Systematic Approach to Identify Your Ideal Customer

The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
Social Media Marketing

How to Set Social-Media Goals That Will Move Your Marketing Forward

When it comes to social media, the 'see what sticks' mentality isn't always recommended.
worth-knowing

Facebook Shares Fall on Warning of Increased Spending

The big social-media company also projected a slowdown in revenue growth this quarter, slicing a tenth off its market value.
Online Marketing

5 Reasons Your Business Should Not Advertise on Google AdWords

Unless you have everything lined up just right, Google AdWords is a surprisingly efficient mechanism for losing money.
Content Marketing

The Science of Great Content -- Think in Terms of 'AURA'

Focus on authenticity, usefulness, relevancy and action to increase the halo effect of digital marketing efforts.
Business Travel

Flying Solo? App Lets You Chat With Perfect Strangers on Flights

Travel app Quicket is hoping its new social check-in feature will help passengers spark a bit more in-depth conversation than a simple 'hello' and 'what are you reading?'
Coaches Corner

Should You Really Be Yourself on Social Media?

Strike a balance between what you want to say and what you should.
Publicity Stunts

The Most Outrageous Thing Grant Cardone Did to Get Attention

The outspoken sales expert talks about a very public battle he waged and how it got people buzzing about him and his brand.
Facebook Advertising

What's Missing From Your Facebook Ad Strategy

Mimic real-world social etiquette in Facebook ad campaigns, says the author of 'Ultimate Guide to Facebook Advertising.'
Email Marketing

7 Ways to Know You're Sending Marketing Emails to People Who Might Read Them

The unhappy truth is that most email pitches are ignored most of the time, but there is much you can do to improve your odds.
Trade Shows

6 Tips for Making the Most Out of Trade Shows and Conferences

Here's what you need to know to make the best of attending industry events.
Mobile Marketing

Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'

Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.
Sales Strategies

5 White-Hot Consumer Psychology Hacks to Boost Your Sales

A few simple changes to your website or copy can spur customers into buying your offerings.
Local SEO

5 Things Most People Forget About Local SEO

Local SEO is critical to local business. This in-depth guide will get you started and clarify some of the perplexing elements.
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