Marketing

Buzz Aldrin on the Future of Space Travel: 'Get Your Ass to Mars!'
Space Travel

Buzz Aldrin on the Future of Space Travel: 'Get Your Ass to Mars!'

The pioneering astronaut thinks that going to the moon again isn't a good use of our resources. Instead, he's got his eye on Mars.
Nina Zipkin
How to Handle Social-Media Criticism
Social Media

How to Handle Social-Media Criticism

Sitting at a computer screen, people often get 'keyboard courage,' freely criticizing others without considering ramifications. When this happens to you, here is how to handle it.
Ann Tran
Afraid to Put Your Contact Info on Your Site? You Could Be Losing Sales.
Customer Service

Afraid to Put Your Contact Info on Your Site? You Could Be Losing Sales.

If you run any type of online business, your customers – and the media – need to be able to contact you quickly and easily.
Joan Stewart
Sales Calls

5 Strategies for Improving Calls and Increasing Sales

The successful sales professional will begin all conversations from the prospective client's point of view. Here's how.
Create Content That Gets Your Customers' Attention
Content Marketing

Create Content That Gets Your Customers' Attention

Content marketing dispenses content of all kinds, to all takers, all the time. What can you do to get your content noticed?
Al Lautenslager
Use Humor to Get Your Marketing Message Noticed
Marketing

Use Humor to Get Your Marketing Message Noticed

Content that's laughed at is shared more often and is more memorable than "straight" messaging. Here's how to add a touch of humor will help to capture your target's attention.
Al Lautenslager
Taylor Swift Has High Hopes for the Future of Taylor Swift-Like Music
Music

Taylor Swift Has High Hopes for the Future of Taylor Swift-Like Music

In an op-ed for The Wall Street Journal, the singer-songwriter proclaims: 'The music industry isn't dying…it's just coming alive.'
Laura Entis
Social Media Marketing

A Guide to Perfect Social Media Posts (Infographic)

What does a perfect social media post look like? Some detailed tips for creating the best posts possible.
Kristin Piombino
Marketing

How to Increase Your Customer Referrals

Referrals from satisfied customers are the lifeblood of many business. Try these smart strategies to increase your word-of-mouth marketing.
How to Split Your Time Between Technical SEO and Content Marketing
National Small Business Week

How to Split Your Time Between Technical SEO and Content Marketing

Which one should you invest most of your time in? With a limited amount of time, where do you spend it?
Neil Patel
Artfully Managing the Work of Your Creative Team -- But From a Distance
Creativity

Artfully Managing the Work of Your Creative Team -- But From a Distance

Whether those working on design or content projects are freelancers or on staff, here's some practices to shoot for to realize their best work.
James De Julio
What Kind of Trees Are the Customers You're Serving?
Customer Service

What Kind of Trees Are the Customers You're Serving?

Client service is something that should be cultivated from the inception of a company -- not considered a form of damage control.
Renée Warren
How to Recover From Any Google Penalty
SEO Tips

How to Recover From Any Google Penalty

A thorough look at penalties related to backlinks and Panda and what you can do if you get hit.
Felix Tarcomnicu
How the Library of Congress Images Can Add Pop to Your Fourth of July Posts
Content Marketing

How the Library of Congress Images Can Add Pop to Your Fourth of July Posts

Surprisingly, the Library of Congress offers a whole plethora of photographs to help your content stand out -- and not just on the Fourth of July. But you need to be careful not to violate any copyright laws.
Nate Birt
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.