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Marketing

Publicity

5 Ways Besides Social Media to Get Publicity for Your Family Business

There is no underestimating the business importance of your web presence but TV, radio and newspapers remain relevant and accessible.
Mobile Apps

3 Strategies for Winning In the Hyper-Competitive Market for Apps

Few apps ever make money but with sound design and focused marketing, some do very well.
Big Data

How to Tame the Big Data Beast

It is one of those topics we can't escape -- and with good reason.
Asia

5 Tips for Choosing a PR Firm In Asia

The vast and increasing prosperous market is alluring but navigating the many diverse cultures requires good help.
Search Engine Optimization

7 Creative Link-Building Techniques to Improve Your Website SEO

SEO agencies and business owners share creative strategies they used to build links for their website
Music

How to Use Music as a Marketing Tool

By reaching in and plucking your heartstrings, brands who use music in their marketing can embed their messages right into your subconscious mind.
Mobile

4 Tips for Passing Google's New Mobile-Friendly Test

If your web site isn't optimized for mobile, Google's search algorythms will make it hard to find.
Sales

Solve Your Buyers' Problems by Changing Their Perspective

Move a potential customer into purchase mode by focusing on the long-term view, not troubling current trends.
Marketing

The Most Important Piece of a Marketing Plan Is Your Targeted Customer

Knowing and anticipating the wants and needs of your customers shapes all the other elements of your plan.
Online Marketing

The Value of Giving Testimonials and Reviews

Providing testimonials on a website of a company with whom you've done business has several benefits.
Media Coverage

How to Get Better Press Than Your Competitors

Certain media tactics can help you garner more press coverage and increase your share of voice compared to your competitors.
Internet Marketing

Google Wants You to Share Your Knowledge With a .How Domain

The search giant says it created the new URL ending for entrepreneurs and companies that teach others how to do something.
Influencers

How Influencers Should Be Compensated by Brands

Entrepreneurs that make their living as influencers need to be compensated not with swag but with a paycheck.
Digital Marketing

4 Slick Ways to Expand Your Digital Branding Strategy

Augment your online marketing strategy by tapping these tools: YouTube, BuzzFeed, Playbuzz and Udemy.
Advertising

5 Lessons From Mostly Safe Super Bowl Ads

Small businesses can learn for free valuable take-home points from the companies that paid $4.5 million for airtime.