Marketing

Conversational Intelligence

3 Ways to Make Memorable Small Talk That Gets People Interested In Working With You

The easiest way to be intriguing is listen closely after you've asked someone to tell you about themself.
Branding

Your Competitive Advantage Is Not Your Product -- It's Your Story

Customers aren't loyal to a product. They're loyal to what's behind the product.
Apps

How to Promote Your Mobile App for Free

There are a number of options for marketing your app for free, as well as advertising on a small budget.
Email

6 Keys to Email Marketing Success

Use these smart strategies to improve your email success.
Marketing

Netflix Shows Are Entertaining Enough, But It's the Digital Marketing That's Masterful

Effective digital marketing has more to do with creative strategies focused on the individual customer than it does with big budgets and advanced technology.
Customer Engagement

If You Want to Win Over Customers, Appeal to Their Emotions

Shopping data often looks at website visitors through hard numbers, but humans are more driven by irrationality.
Artificial Intelligence

Ready or Not, It's Time to Embrace AI

Focus less on what could go wrong and more on what AI can do for you.
Google AdWords

Use This Google AdWords Hack to Lower Costs and Increase Leads

Single Keyword Ad Groups (or SKAGs) are a beautiful thing and can drastically help improve your AdWords performance.
Growth Strategies

How This Woman Perked Up Her Family's Coffee Business and Jolted Sales by 300 Percent

Alyza Bohbot rebranded and reinvigorated her parents' business by empowering women.
Customer Feedback

3 Things You Can Do to Get Your Customers Gabbing

Word of mouth is right down the street, at the corner of Extra Mile and Hard Work. Meet you there?
Google AdWords

Automate the Grunt Work with a Google AdWords Script

By using an AdWords script, you can spend less time on mundane tasks like bid management and more time on strategy and your relationships with customers and clients.
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