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Marketing

SEO

Keyword Rankings Are Meaningless: Learn How to Grade Your SEO

Measure organic success with relevant metrics.
Online Marketing

5 Core Principles 7-Figure Earners Use When Selling Online

The bigger picture when it comes to marketing is learning to pull the many emotional triggers that persuade a person to buy from you.
Data Analysis

The 7 Most Common Analysis Mistakes New Marketers Make

Inexperienced marketers often compare apples to oranges in their analyses, e.g.: Bounce rates and conversions can't be compared.
Artificial Intelligence

AI Still Can't Create the Perfect Marketing Campaign for You

Gathering data and processing purchase signals is one thing, understanding context is another.
Marketing

Why Your Marketing Team Should Be Journalists

Your brand needs content that has a strong voice, is well-researched, and tells your story. Who can write content like that? Journalists.
Infographics

Top Tips to Create Facebook Videos to Market Your Business (Infographic)

Video is one of the best way to engage and attract customers on the social platform.
Franchisees

How Franchisees Can Build an Effective Social Media Marketing Strategy

How to distinguish your local business from its national brand.
Entrepreneur Radio

How to Make Sure You're Spending Your Money on the Right Digital Ads for Your Business

Founder and CEO of The Trade Desk Jeff Green breaks down the purchase funnel, look-alike modeling and targeted advertising. You can't afford to miss this episode!
Marketing

A Killer, Hyper-Targeted, Local Marketing Campaign ... and Its Only Kryptonite

If you focus too much on broadening your reach, you might be missing out on prime marketing real estate.
Myths

3 Dangerous Entrepreneurial Myths You Need to Ignore

This terrible advice won't actually get you anywhere.
experiential marketing

3 Things You Can't Skimp on With Experiential Marketing

Spending more where it matters can mean the difference between a forgettable event and one leading to real ROI. Just ask the Casper mattress folks.
Online Reviews

Respect People's Right to Review Your Company Online, Even When There's Bitching Involved.

"Asking if a company has ever had a bad review online is like asking if someone's ever been on a bad date," said one president.
Sales Strategies

3 Strategies for Closing Sales Without Picking Up the Phone

Cold calls generate follow-up conversations only 10 percent of the time, and lead to in-person meetings less than 2 percent of the time. Use these three strategies to skip the cold calling and get str...
Small Businesses

8 Ways to Be Your Own PR Firm

No business is so small it doesn't have to market or manage relations with customers and the community, but many are too small to afford professional help.