Marketing

Marketing to Millennials? Make It Personal and Customized.
Millennials

Marketing to Millennials? Make It Personal and Customized.

Gen Yers are demonstrating strong new interests. Entrepreneurs would be wise to take notice.
Debra Kaye
This Office Has a Secret Entrance
Trep Talk

This Office Has a Secret Entrance

Your entrance sets a tone for your clients and your staff. Find out how this digital branding agency uses a hidden door to its headquarters to encourage creativity.
Tanya Benedicto Klich
When Designing a Logo, First Comes Personality, Then Color
Logos

When Designing a Logo, First Comes Personality, Then Color

In this video, marketing strategist Gregory Ciotti explains 'perceived appropriateness' and why it's crucial to great logo design.
Jason Fell
How to Build Your Brand By Giving It Away
Networking

How to Build Your Brand By Giving It Away

One way you can get your foot in the door in you're in the market for a new position or are vying for a lucrative new contract for your business.
Crystal Washington
5 Ways to Make Pinterest Work for Your Brand
Pinterest

5 Ways to Make Pinterest Work for Your Brand

Pinterest is still a relatively new social media platform, which means brands are still trying to figure out how to best use it. Here are some tips for brands of all types.
Carm Lyman
Public Speaking Secrets From the Top Stars of TED
Public Speaking

Public Speaking Secrets From the Top Stars of TED

In this podcast, Lewis Howes chats with expert Carmine Gallo about developing the ability to leave audiences moved and feeling empowered.
Lewis Howes
Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques
Email Marketing

Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques

Email beats out social media for gaining customers, and more people are expected to have addresses in the next few years.
Eric Siu
7 Clues So Millennials Will Spread Your Marketing Like Wildfire
Millennials

7 Clues So Millennials Will Spread Your Marketing Like Wildfire

Gen Yers don't respond to the advertising strategies that worked for their grandparents, boomers or Gen X.
Dave Hawley
6 Ways to Harness the Power of Review Sites
Online Reviews

6 Ways to Harness the Power of Review Sites

A review site is a great way for your business to get discovered online, but it can also bring inaccurate criticism.
Paula Andruss
Why You Should Use Blogs and Podcasts to Market Your Business
Marketing Strategies

Why You Should Use Blogs and Podcasts to Market Your Business

If you really want to connect with your audience, these two online weapons should be in your marketing arsenal.
7 Strategies to Boost Mobile Conversion Rates
Mobile Marketing

7 Strategies to Boost Mobile Conversion Rates

Shoppers increasingly use their smartphones to find what they want, at the price they'll pay. Help them find what you're selling.
Brett Relander
ScotusBlog Trolls the Dumb, Angry People Who Yell at It by Mistake
Social Media

ScotusBlog Trolls the Dumb, Angry People Who Yell at It by Mistake

We collect the 10 most sarcastic, funny and bewildered reactions the independent news agency had when it was trolled by mistake following the Supreme Court ruling yesterday.
Linda Lacina
Would a 'Tweet Storm' Feature Kill Twitter?
Twitter

Would a 'Tweet Storm' Feature Kill Twitter?

Prominent venture capitalist Fred Wilson says the social network should develop a feature that easily allows users to string together longer arguments via a series of numbered tweets. But would eliminating the platform's enforced brevity kill its central appeal?
Laura Entis
Terrell Owens, 50 Cent, Timbaland Team Up with Celebrity-Driven App 'Hang w/'
Apps

Terrell Owens, 50 Cent, Timbaland Team Up with Celebrity-Driven App 'Hang w/'

In this Google Hangout, Owens discusses his investment in a new app. Plus: Maltin, the app's creator, reveals how to lock in celebrity investors.
Tanya Benedicto Klich
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.