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Marketing

Take It From The Pros

Have a Burning Business Question? Ask the Expert: Mel Carson.

Mel Carson, the man who has helped big-name brands like Microsoft and Alaska Airlines with their marketing and branding efforts, is looking to take entrepreneurs' questions this month.
Licensing

5 Tips for Creatives to Profitably License Their Work

Starving is no way to live, even for artists. Licensing creative work for the consumer market can put food on the table.
Take It From The Pros

Ask Yourself: Who's Protecting Your Company's Brand?

Learn why brand protection is everyone's job, from the C-suite to the rank-and-file employees.
Advertising

Here's Why Apple Always Sets the Time to 9:41 in Its iPhone and iPad Ads

The detail is a nod to the precise moment at which Steve Jobs unveiled the devices during his legendary keynotes.
Team Work

The 10 Most Important Steps to Becoming a Master Networker

The more confident you are in your ability to network, the faster you grow relationships. And as we all know, relationships are everything.
Project Grow

Inspiration Is Everywhere: How to Find Fresh New Blog Topics

If you've been struggling with this issue, you aren't alone. Here are some sources you can tap into to find blog content.
Customer Loyalty

Sincerity and Transparency Are the Keys to Genuine Customer Loyalty

Many so-called customer loyalty programs fail because they seem a rigged game to the purchaser. There are plenty of ways to do it right.
Content Marketing

4 Essential Pieces of an Awesome Content-Marketing Strategy

To book awareness of your brand, look beyond your blog and create content in these hot formats.
Privacy Concerns

When It Comes to Privacy, People Fear Facebook Most

The big social network also has the unfortunate distinction of being the company viewed as most likely to have a corporate scandal.
Ecommerce

The Holiday Mobile-Marketing Strategy That Retailers Really Need

Here are six strategies that companies must have in place to woo customers this holiday season.
Marketing

Want Customers to Market Your Brand? Make Them Look Awesome.

Take a page out of the Facebook and GoPro playbook by allowing clients to showcase themselves for all the world to see.
Thought Leaders

The Wonders a Successful Influencer Program Can Work for Your Business

Once you figure out how to sway these powerful leaders, the impact from their word-of-mouth can be tremendous.
Privacy Concerns

This Company Wants to End Web Anonymity

A customer identity management company wants to I.D. you, and has raised an additional $35 million to do it.