Marketing

Brand Advocates

Why The Customers Who Don't Convert Are Immensely Important

There's an enormous audience of advocates you may be missing out on.
Marketing Strategies

3 Essentials for Marketing Your Mobile App

A discouragingly high percentage of apps fail to make money. Poor marketing is often the reason.
Public Relations

7 Questions to Ask Before You Embark on a PR Program

You may think you're ready to hire an agency, but are you really? Test yourself with these queries.
Online Marketing

How to Promote and Profit From Podcasts

Learn to reach your target audience and discover how to profit from your podcasts.
Influencers

5 Ways to Use Influencer Marketing to Cut Through the Online Clutter

From determining a strategy to reciprocation, here is how to ensure your influence partnership is moving in the right direction.
Content Marketing

8 Ways to Scale a One-Person Content Team

With a few simple tools and good processes, a single content marketer can scale their impact way beyond the confines of their own person.
Content Marketing

A Guide For Creating Consistently Great Content

Here's how you can develop a content marketing rhythm.
Marketing

6 Recent Marketing Campaigns That Were Pretty Awesome

Learn why these campaigns worked and where their success was noticeable.
Advertising

The Most Memorable Ad Campaigns Share These 3 Elements

Marketing that resonates and sticks in our memories despite the media cacophony tends to share certain characteristics.
Customer Service

Tips to Help You Identify and Nurture Customers

Your consumer base is the backbone of your business. Without them, there is no business.
Ready for Anything

6 Ways to Overcome Your Reluctance to Sell

The entrepreneur's moment of truth is that silence at the conclusion of the presentation when you wait for the client's response.
Marketing

ClassPass Tones Down Blog Post Encouraging 'Single Bros' to Pick Up Women at the Gym

'Between the sweat, endorphins and the potential for less clothing than usual, the stage is set for us guys to make [our] move,' the original post read.
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