Marketing

Marketing

ClassPass Tones Down Blog Post Encouraging 'Single Bros' to Pick Up Women at the Gym

'Between the sweat, endorphins and the potential for less clothing than usual, the stage is set for us guys to make [our] move,' the original post read.
Retail

How Retailers Are Adjusting Their Playbooks to Get Your Cash

Whether it's a short-term strategy such as better-targeted emails, or a long-term bet on delivering better customer service to shoppers, here's how retailers aim to be less focused on price slashing.
Branding

Enchant Customers With the Story Behind Your Brand

People connect more easily with brands that make their story a central part of the customer experience.
Digital Marketing

3 Crucial Elements of a Successful Dual-Channel Commerce Strategy

Brick and mortar is fine. But make room for digital marketing at the same time.
YouTube

What Consumer Brands Need to Know About YouTube

With more than 1 billion unique monthly viewers, YouTube is a distribution channel few marketers can afford to ignore.
Branding

The 3 Ways to Market Your Brand Without a Budget

A strong product and excellent customer relationship management can compensate for a paltry marketing budget.
Ready for Anything

A 4-Step Plan for Customer Follow Up

When the answer is "no," rephrase the question.
Branding

Is There a Difference Between a Product and a Brand?

You probably guessed it, the answer is yes, and it all has to do with emotions.
Marketing

5 Marketing Lessons Learned From Southeast Asian Street Vendors

This region is like the Internet come to life -- and everyone's an entrepreneur.
Startup Kit

Find Your Event-Planning Niche

Specializing on just one target market -- corporate or social events -- then narrowing your focus within that market will help you become the event planner everyone seeks out.
Mobile Marketing

4 Essentials for Capturing and Converting Mobile Shoppers

Mobile devices are surpassing desktops for online shopping. Small screens and slower browsing are challenges marketers need to address.
Web Design

5 Secrets for Increasing Conversions on Your Site

Improving online sales is a constant process of looking at your website as your visitors see it.
Social Media Marketing

Why the Online Marketplace Is Perfect for Women in Business

Social platforms -- and the ability to get personal -- are powerful tools for women entrepreneurs.
Online Marketing

How Podcasts Can Attract Leads and Drive Sales

Here's what you need to know to create podcasts that stand out from the crowd and attract your target audience.
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