Marketing

Behind the Brand

How Brand Personality Shapes Customer Experience and Decides the Bottom Line

Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
Twitter

Twitpic Is Dead -- This Time, For Real

The photo-sharing and hosting service that couldn't afford a legal trademark battle with Twitter said it was closing down in September. Then, it was back! Update: Just kidding.
B2B

3 Critical B2B Digital Marketing Hacks

These tricks will make you a B2B marketing wizard.
Take It From The Pros

5 Unconventional Ways to Make Your Marketing 'Stickier'

To separate yourself from the pack and stand out where others don't, you need to be different, but not too different.
Marketing Strategies

The One-Question Shortcut to Identifying Your Niche Market

The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.
Twitter

Twitter Lets Users Stream Music, Audio Via SoundCloud Tie-Up

Called 'Audio Card,' the new feature lets people listen to a variety of content while browsing their timelines.
Take It From The Pros

Businesses Die in Obscurity. Do All You Can to Gain Attention.

If you want to succeed and grow your business, your sales revenue and your brand, you must build awareness.
Social Media

Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey

More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?
Cause marketing

What's the Best Way to Market Your Charitable Giving?

If your company wants to do some good, look at these examples to maximize your cause-related marketing.
Customer Service

Apologizing Is Not Great Customer Service, Only Fixing the Problem Is

Research shows people grow impatient repeatedly hearing "I'm sorry'' while waiting for a solution. Actions really do speak louder than words.
Safety

Facebook Rolls Out 'Safety Check' Feature to Connect Loved Ones in Times of Crises

The new tool allows users in disaster zones to check in with friends and family.
Google Analytics

10 Innovative Ways to Analyze Google Analytics Data to Increase Sales

You'll find many ways to give people a second chance to buy by thinking like a shopper while analyzing how they browse your site.
SEO Tips

How to Optimize Your Website for International Search

Most websites are only optimized for the country that the business is physically in. To expand, owners will need to think about international search.
Blogging

4 Hacks for Writing an Article That Sounds Genius (And Actually Is)

You may not be a genius, but your writing needs to sound like it.
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