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Marketing

Communication Strategies

8 Commonly Misunderstood Words

Be careful when you use words such as 'comprise,' 'averse' and 'imply.' They are often used incorrectly.
Marketing

When It Comes to Communication, Less Is More. Period.

Next time you write that blog or send that email blast, take a second to consider whether anyone you want to read those even cares.
Typefaces

Should Your Business Use One Font Only?

It's not just what you type, but how it looks when you type it.
Native Advertising

For Native Advertising, The Best Is Yet to Come

After examining the trajectory and possibility of native solutions, it is clear that native will help marketers win big in the new year.
Super Bowl

Can't Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.

Every business owner may have dreams of buying a 30-second spot during the mega event. Meanwhile, try these less flashy maneuvers.
Customer Engagement

Reject the Tinder Approach to Sales and Your Business Will Thrive Happily Ever After

Sales can be one fling after another but a long-term relationship is far more satisfying.
Social Media

Why It Doesn't Matter Who 'Owns' Social Media

An organization's social-media efforts should be the result of combined efforts across departments.
Email Marketing

5 Plays That Make Your Email Marketing Score

The preparation and tactics that got the Seahawks and the Patriots to the Super Bowl apply to a winning email-marketing blitz.
Shark Tank

6 Lessons From a 'Shark Tank' Winner

An appearance on the show seemed an unattainable goal. There was as much to learn reaching for it as there was attaining it.
Storytelling

Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact

Don't think you can write or tell a good story? Now is the time to learn.
Marketing Strategies

How 'Micro Marketing' Can Create Macro Results for Your Brand

Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less.
Marketing Plans

For a Complete Marketing Plan, Look Beyond Your Direct Competition

Surely, you should be studying companies that offer the same services that you do. But you should broaden your research beyond that.
Super Bowl Ads

Social Media Is the Super Bowl Ad Every Brand Can Afford

A commercial during the big game this Sunday is far out of reach for most but a social media strategy will keep you in play, on your budget.
Customer Service

7 Ways to Provide Exceptional Customer Service for Ecommerce (Infographic)

Customer service that goes above the norm is a necessity. Here's how to get it right.
Marketing Strategies

How to Experiment With Marketing Without Ruining Your Business

This is not your grandmother's marketing world. Here are tips for how you can engage the potentially awesome techniques of modern marketing.