Marketing

Avoid This Big Mistake When Optimizing Your Site for Search
National Small Business Week

Avoid This Big Mistake When Optimizing Your Site for Search

Online marketing expert Neil Patel says this is one of the most common SEO mistakes and can negatively impact how your site ranks in searches online.
Jason Fell
Most Companies Don't Get How Customer Service on Social Media Works
Customer Service

Most Companies Don't Get How Customer Service on Social Media Works

A new survey shows that 80 percent of companies think they're doing a great job, but only 8 percent of customers think so.
Kristin Clifford
6 Not-So-Obvious Places to Find Your Target Market
Marketing

6 Not-So-Obvious Places to Find Your Target Market

Your ideal customers are out there waiting for you. Here's how to find them.
Joan Stewart
Don't Overlook These Small, Quick Steps to Powerful Brand-Building
Marketing

Don't Overlook These Small, Quick Steps to Powerful Brand-Building

How to strategically curate brand-building content in short chunks of time.
Tanya Benedicto Klich
Why TD Bank's Emotional 'Thank You' Video Is Marketing Magic
Gratitude

Why TD Bank's Emotional 'Thank You' Video Is Marketing Magic

The viral video, which features a talking ATM that dispenses incredible gifts for customers, is as emotionally poignant as it is commercially impactful.
Geoff Weiss
Don't Miss the Digital Transformation in Luxury Brand Marketing
Luxury Brands

Don't Miss the Digital Transformation in Luxury Brand Marketing

The global nouveau riche aren't wedded to old money brands and that's creating big opportunities for niche status symbols.
Rohan Ayyar
Don't Just Develop Your Company Brand, Think About Your Personal One, Too
The Grind

Don't Just Develop Your Company Brand, Think About Your Personal One, Too

Building your own brand can do wonders for your business. Here are three quick tips to get your started.
Aj Agrawal
How Every Single Business Can Benefit From a Blog
Blogging

How Every Single Business Can Benefit From a Blog

Getting website traffic isn't rocket science. You can see incredible gains by simply creating a curated blog.
Mike Templeman
5 New Social-Media Platforms Worth a Look
Social Media Marketing

5 New Social-Media Platforms Worth a Look

They don't have big followings, yet, but that is part of their allure. These promising platforms can help you develop an invaluable social media niche.
John Boitnott
12 Things You Should Do on Your Personal Google+ Account Right Now
Google Plus

12 Things You Should Do on Your Personal Google+ Account Right Now

Google's social network has subtly creeped into your emailing, browsing and a variety of other activities across the web. Here's how to kick your profile up a notch or two.
Neil Patel
Facebook's 'Buy' Button Will Change How Brands Sell Online
Facebook

Facebook's 'Buy' Button Will Change How Brands Sell Online

With the change, social-media managers will see their roles evolve.
Chris Bennett
Social Media Marketing

5 Social-Media Tips to Enhance Your Marketing

Struggling to make your digital strategy work? Try these tactics.
John Rampton
10 Tips for Mastering Twitter
Twitter

10 Tips for Mastering Twitter

Get the most out of your time and money on the microblogging network with these important pieces of advice.
Jason Fell
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.