Marketing

Would a 'Tweet Storm' Feature Kill Twitter?
Twitter

Would a 'Tweet Storm' Feature Kill Twitter?

Prominent venture capitalist Fred Wilson says the social network should develop a feature that easily allows users to string together longer arguments via a series of numbered tweets. But would eliminating the platform's enforced brevity kill its central appeal?
Laura Entis
Terrell Owens, 50 Cent, Timbaland Team Up with Celebrity-Driven App 'Hang w/'
Apps

Terrell Owens, 50 Cent, Timbaland Team Up with Celebrity-Driven App 'Hang w/'

In this Google Hangout, Owens discusses his investment in a new app. Plus: Maltin, the app's creator, reveals how to lock in celebrity investors.
Tanya Benedicto Klich
Tell Us: Will Facebook's Unethical User Experiment Make You Quit?
Facebook

Tell Us: Will Facebook's Unethical User Experiment Make You Quit?

Emotions are running high over an experiment where Facebook manipulated news feeds to see how users' emotional states would be affected.
Wendy Frink
Be An Authority and Drive Sales With No BS Social-Media Marketing
Online Marketing

Be An Authority and Drive Sales With No BS Social-Media Marketing

The founder of two fast-growing supplement companies speaks about how his no-BS YouTube videos created a passionate following of customers.
Jonathan Long
Facebook Basically Shrugs Off User Outrage Over 'Emotional' Experiment
Ethics

Facebook Basically Shrugs Off User Outrage Over 'Emotional' Experiment

The social network wanted to find out what influences our emotions. Unfortunately, everyone is angry now.
Jason Fell
3 Social Media Rules Most Entrepreneurs Don't Follow
Customer Engagement

3 Social Media Rules Most Entrepreneurs Don't Follow

With a little effort, you can build a reputation through social media as someone who values customer service and works hard to answer consumer questions.
Jacqueline Whitmore
If Your Cold Sales E-mail Didn't Get a Response, Make it Hot
Email Marketing

If Your Cold Sales E-mail Didn't Get a Response, Make it Hot

To keep your pitch out of the spam folder, get the email address of the person who can make use of what you are offering.
Kumail Hemani
Have Writer's Block? Here Are 5 Ways to Come Up With New Story Ideas.
Content Strategy

Have Writer's Block? Here Are 5 Ways to Come Up With New Story Ideas.

When it comes to a content strategy, often founders are stumped on how not to retell the same old stories. Here we touch on five ideas to get your juices flowing.
Rob Biesenbach
The 3 Fundamentals for a Successful Rebrand
Rebranding

The 3 Fundamentals for a Successful Rebrand

The challenge for JDate, already almost universally known in the Jewish community, was not to introduce itself but to reintroduce itself
Greg Liberman
Here's Why YouTube Video Creators Are About to Make a Lot of Money
Crowdfunding

Here's Why YouTube Video Creators Are About to Make a Lot of Money

The video-sharing website is testing out a panoply of new features, including the ability for fans to 'tip' video creators directly through the site.
Laura Entis
When Setting Prices, Ignore Your Gut and Pay Attention to Big Data
Big Data

When Setting Prices, Ignore Your Gut and Pay Attention to Big Data

Big Data analysis gives sales reps the information, in real time, to adjust prices as needed to make that sale, to that customer.
Neil Lustig
This Bar Wants You to Apply for a Job Via Snapchat
Inspiring Your Team

This Bar Wants You to Apply for a Job Via Snapchat

Forget LinkedIn -- this Dublin pub is requiring hopeful employees to apply through the ephemeral messaging service.
Kate Taylor
Why Airline Loyalty May No Longer Pay Off
Airlines

Why Airline Loyalty May No Longer Pay Off

Reward programs have been eroding over the last 10 years as airlines shift their devotion to cold, hard, calculable dollars.
Elaine Glusac
Catch Up With These 3 Big Waves in Marketing to Women
Women Customers

Catch Up With These 3 Big Waves in Marketing to Women

From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.
Brittany Hunley and Morgan Boyer
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.