Marketing

The Little-Mentioned Consequence of Selling Marijuana

You can't federally trademark your brand associated with the sale of the controversial weed. But you do have options.
Ready for Anything

When It Comes to Sales, the Phone Is Your Most Powerful Tool

Here are three simple, yet important tips on how to handle phone calls properly and help you increase your business immediately.
Publicity

Follow This 5-Step Process to Create Your Own Free Press

By systematically outlining your expertise and what you have to say, you can generate publicity that drives sales.
Product Packaging

The Many Factors to Consider When Deciding the Best Packaging for Your Food Product

Package design is a powerful factor in consumer buying decisions but food safety and materials cost are big considerations.
Social Media

The 4 Essentials to Building Your Brand on Social Media

Whether you want to sell products or gain subscribers, they've got to know who you are in the first place.
Social Media Marketing

3 Things Entrepreneurs Need to Know About Mobile Video Streaming

Meerkat and Periscope both offer business owners a new way to market with their Twitter audiences.
Advertising

Madison Ave.'s New Kids On The Block: How Big Data Is Shifting Advertising's Landscape

The merger of Omnicom and Publicis means more than just the creation of a mega-agency.
Corporate Social Responsibility

7 Steps to Up Your Corporate Social Responsibility Game

Ever hear of blood diamonds? They're one reason you should keep reading.
Marketing

How to Build Your Brand by Awarding the Influencers

Marketers have a unique opportunity to get closer to their customers through emerging technology, turning the tables on traditional advertising techniques.
Startup Kit

8 Savvy Ways to Promote Your Event Planning Business

Get the word out about your services with these eight marketing tactics that are sure to bring in the business.
Content Marketing

Content Creation to Make Your Small Business Stand Out

Presenting topical content to your target audience is one of the most beneficial marketing tactics available to your business. Here's how to do it right.
Facebook Marketing

Why Facebook's Latest Move Could Minimize Your Brand's Reach

The social-networking giant just updated its algorithm to show users more posts from their friends.
Online Marketing

How to Maximize Your LinkedIn Profile to Find Potential Customers

If you only think of LinkedIn as a platform people use to find jobs or connect with their network, think again.
Branding

Give Your Brand a Boost With Lifestyle Content

It's your ticket to reaching an audience that doesn't even know they need you.
Social Media Metrics

5 Ways to Tell If You're Doing Social Media Right

More followers and more fun are just some of the criteria of success.
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