Marketing

Why I Stopped Using 'Actually' and 'But' In My Customer Service Emails
Writing

Why I Stopped Using 'Actually' and 'But' In My Customer Service Emails

Some words can detract from your message. Avoid them if you want to achieve more powerful and pointed communication.
Carolyn Kopprasch
5 Examples Your Brand Can Follow to Build an Online Community
Online Community

5 Examples Your Brand Can Follow to Build an Online Community

If you're feeling lonely while you toil out there on the web, take some lessons from these vibrant websites. What they did, you can do.
Derek Miller
Google Hangout: Kick Up Your Online Marketing With This Expert Advice
National Small Business Week

Google Hangout: Kick Up Your Online Marketing With This Expert Advice

Neil Patel shares some of his top SEO and content-marketing secrets.
Jason Fell
5 Factors Breaking Your B2B Content Marketing Budget
Content Marketing

5 Factors Breaking Your B2B Content Marketing Budget

Content marketing to other businesses is a lucrative play, but less so if you don't avoid these pitfalls.
Brett Relander
Foster Organic Traffic in a Crowded Internet With These 6 Steps
SEO

Foster Organic Traffic in a Crowded Internet With These 6 Steps

For new and established businesses alike, organic traffic is a precious resource, and building it can seem insurmountable.
Eric Siu
The Fake Followers of Major U.S. Retailers (Infographic)
Social Media Marketing

The Fake Followers of Major U.S. Retailers (Infographic)

Socialfly examines the Twitter fans of 10 major companies to judge which ones are real. See the results.
Courtney Spritzer and Stephanie Abrams Cartin
Marketing 101: The Art of Storytelling
Communication Strategies

Marketing 101: The Art of Storytelling

The ability to tell a tale is a priceless skill, especially in your marketing. Here's how to create stories that give your business top-of-mind awareness.
Al Lautenslager
What Angry Birds Can Teach Old Sales Pros About New Sales Tricks
Older Workers

What Angry Birds Can Teach Old Sales Pros About New Sales Tricks

Sales veterans, don't endure a Willy Loman twilight. Get the knack for social media and you'll dream of what you might have done with it back-in-the-day.
Doug Camplejohn
Email Marketing

5 Ways to Make Sure Your Emails Get Opened (Infographic)

Follow these tips to ensure the recipients of your messages don't hit the delete key, or worse, unsubscribe.
Kevin Allen
The Great News About the Spread of Good News
Faith

The Great News About the Spread of Good News

Social media is a powerful tool that is transforming culture, changing how we see things, interacting with each other and connecting with each other on a daily basis.
Sandi Krakowski
How to Build a Digital Reputation When You Have No Time
Building Your Online Presence

How to Build a Digital Reputation When You Have No Time

Here are four steps to quickly create a strong online reputation.
Dorie Clark
My Business Partner, My Spouse -- The View From the Husband's Side
Married Entrepreneurs

My Business Partner, My Spouse -- The View From the Husband's Side

The other half of a leadership and marketing consulting firm describes the keys to running a business with the person you married.
Aneil Mishra
5 Steps to Make Your Marketing Pop in the Age of the Consumer
Marketing

5 Steps to Make Your Marketing Pop in the Age of the Consumer

Customers are doing their own research. So traditional methods of promotion don't suffice.
Jesse Torres
How to Ask Influencers for a Favor (And Actually Get It)
Relationship Building

How to Ask Influencers for a Favor (And Actually Get It)

Everybody could use a little help from their friends but, sometimes, you need to make the friend who can help you that little bit.
David Rekuc
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.