Marketing

9 Advanced -- and Ethical -- Techniques for Spying on Your Competitors Online
Competitive Intelligence

9 Advanced -- and Ethical -- Techniques for Spying on Your Competitors Online

The more information you can get on your competitor's website and online marketing efforts, the better.
Neil Patel
What You Can Do About the Decline of Social Marketing on Facebook
Social Media Marketing

What You Can Do About the Decline of Social Marketing on Facebook

Facebook matters less as other social media platforms gain currency but it is still worth your effort, even if you need to pay for ads.
Gregory Kennedy
Marketing

Develop an Effective Marketing Plan by Answering 3 Questions

To generate revenue, you need customers to buy your products or utilize your services. Here's how to get started on the way to a cost-effective plan.
Doug and Polly White
Navigate International Networking With These 4 Anchors
Networking

Navigate International Networking With These 4 Anchors

Foster new relationships abroad by building trust and minding important social cues.
Pierre Brais
5 Distasteful Marketing Ploys to Avoid
Marketing

5 Distasteful Marketing Ploys to Avoid

We're not talking about illegal practices, like email span, but rather strategies that fall under the gray areas of marketing etiquette.
Ann Handley
Every Little Thing You Do Adds Up to Your Personal Brand
Make More Happen

Every Little Thing You Do Adds Up to Your Personal Brand

Are you the total package? Work to create the best version of you.
Jim Joseph
How Brand Transparency Builds Enduring Relationships With Customers
Marketing

How Brand Transparency Builds Enduring Relationships With Customers

Consumers can choose from an endless list of good products. They are loyal to brands as open about their values as their ingredients.
Mat Franken
The 3 Fundamentals of Wildly Successful Brands
Make More Happen

The 3 Fundamentals of Wildly Successful Brands

Those "cult'' brands that sell without apparent effort share some basics, regardless of product or market.
Pratik Dholakiya
Make Your Marketing Message Stand Out on Social Media
Customer Engagement

Make Your Marketing Message Stand Out on Social Media

Learn how to make your message stand out in the crowd by being fresh, relevant and interesting, and sharing and engaging with fellow community members.
Al Lautenslager
10 Secrets From Leading Sales Execs
Sales Strategies

10 Secrets From Leading Sales Execs

Effective sales teams are the product of the culture within the team, across the company and including customers.
Sean Jacobsohn
You're No Little Fish: Stand Out by Dominating Content Marketing
Content Marketing

You're No Little Fish: Stand Out by Dominating Content Marketing

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
Eric Siu
Why I Follow 15,000 People on Twitter
Social Media

Why I Follow 15,000 People on Twitter

Twitter can be a great way to connect with new personal and business contacts. Here are the ways I use the social network to my benefit.
Carol Roth
Increasing Conversions

Better Conversion Rates Depend on Better Website Design

Costumers judge your site first by how it looks and performs, then content.
Brett Relander
7 Crucial Steps to Building a Champion Sales Team
Inspiring Your Team

7 Crucial Steps to Building a Champion Sales Team

Shun haphazard management, break the inertia of old habits and set up the dynamics for success.
Marc Wayshak
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.