Marketing

The 4 Types of Competitors That Brands Must Battle
Marketing Strategies

The 4 Types of Competitors That Brands Must Battle

When executives say their brands don't have any competitors to worry about, they're likely only thinking of direct competitors. There are other kinds.
10 Tips for Mastering Facebook
Facebook Marketing

10 Tips for Mastering Facebook

Get the most out of your time and money on the social network with these important pieces of advice.
Jason Fell
See The Hidden Meanings Inside 17 Tech Company Logos
Logos

See The Hidden Meanings Inside 17 Tech Company Logos

These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.
Naming Your Business? Read this First.
60 Second Solutions

Naming Your Business? Read this First.

Don't worry about being hip. Worry about being memorable.
Linda Lacina
3 Things You Might be Doing Wrong if Your Tech Conference Flopped
Conferences

3 Things You Might be Doing Wrong if Your Tech Conference Flopped

Your company tech conference will be an invaluable marketing opportunity blown if selling is all you plan to do.
Anthony Kennada
Influencers

5 Tricks to Get Influencers to See and Share Your Content

Finding a high-powered industry influencer can help jump start a sharing craze and kick your message into viral overdrive.
Jon Salm
The ‘Yo' Explosion Comes Full Circle: Viral App Gets Hacked
Apps

The ‘Yo' Explosion Comes Full Circle: Viral App Gets Hacked

The app that revolves around a one-syllable word starts off as a joke, brings in $1 million dollars in funding and then gets hacked. Only in Silicon Valley.
Catherine Clifford
One Way to Turn Customers Into Raving Fans: Be Controversial
Branding

One Way to Turn Customers Into Raving Fans: Be Controversial

It's more powerful to be polarizing than it is to be neutral.
Jason Fell
5 Tips to Creating a Successful Content-Marketing Campaign
Content Marketing

5 Tips to Creating a Successful Content-Marketing Campaign

Depending on your business goals, you'll need to spend time aligning your company's online brand persona with your customers' needs
Marsha Collier
5 Ways Creativity Leads to Productivity
Creativity

5 Ways Creativity Leads to Productivity

If the workplace environment is developed and nurtured in a certain way, the two can peacefully co-exist.
Boland Jones
The Rule of 5 for Bloggers
Blogging

The Rule of 5 for Bloggers

Paradoxically, nothing boosts the creative process like routine.
William Ballard
Leveraging Big Data to Boost Click-Through Rates
Retention Science

Leveraging Big Data to Boost Click-Through Rates

Retention Science uses predictive algorithms to create automated marketing campaigns for companies based on customers' buying patterns.
Katherine Duncan
Facebook Suffers 30-Minute Outage, Twitterverse Goes Ballistic
Facebook

Facebook Suffers 30-Minute Outage, Twitterverse Goes Ballistic

Disgruntled Facebook users vented and poked fun at the outage on Twitter, with the 'Facebookisdown' hashtag receiving 49,000 mentions during the 30-minute period.
Mobile Marketing

Grow Your Business by Using Push Notifications Effectively

These messages are active on most mobile phones. Here are five things to keep in mind as you prepare your strategy.
Rahul Varshneya
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.