Marketing

An Expert Guide to Idea Curation: How to Get More Ideas for Great Content
Brainstorming

An Expert Guide to Idea Curation: How to Get More Ideas for Great Content

How can we get more ideas more consistently? There's inspiration everywhere. We've just got to keep our eyes open.
Kevan Lee
6 Warning Signs You May Be Dealing With an SEO Scam Artist
SEO

6 Warning Signs You May Be Dealing With an SEO Scam Artist

Not only can these firms waste time and money -- they can actually hurt your website in the long run.
Jon Rognerud
'We're the Uber of X!'
Startups

'We're the Uber of X!'

A snapshot of the startups that are trying to become "the Uber" of food delivery, medical marijuana and other industries.
Laura Entis
Is SEO a Necessary and Measurable Investment?
SEO

Is SEO a Necessary and Measurable Investment?

Any business with a website needs to be visible. There are four ways to determine if your efforts are worth the money.
Chad Hill
8 Guaranteed But Avoidable Ways to Lose Money With Mobile Marketing
Mobile Marketing

8 Guaranteed But Avoidable Ways to Lose Money With Mobile Marketing

A lot is still being figured out about how to make money with mobile marketing but the mistakes to avoid are already pretty clear
Brett Relander
Does Your Company Need a Spotify Playlist?
Take It From The Pros

Does Your Company Need a Spotify Playlist?

Customized music offerings could add to your company's brand profile, depending on your industry.
Jaia Thomas
What You Can Learn About Marketing From an 'Icy' Phenomenon
Viral Marketing

What You Can Learn About Marketing From an 'Icy' Phenomenon

A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
John Brubaker
4 Ways to Get Media Attention Without a Press Release
Press Coverage

4 Ways to Get Media Attention Without a Press Release

Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective.
John Egan
The 3 Most Important Elements of a Great Blog Post
National Small Business Week

The 3 Most Important Elements of a Great Blog Post

Entrepreneur and online marketing expert Neil Patel discusses what every successful blog posts needs.
Jason Fell
The Best Type of Social Network Is a Phone Call Away
Word of Mouth

The Best Type of Social Network Is a Phone Call Away

As with most things in business and in life, quality is better than quantity. The best relationships can help your startup grow the most.
Carol Roth
3 Tips to Rebrand Without Breaking the Bank
Take It From The Pros

3 Tips to Rebrand Without Breaking the Bank

Rebranding can be an expensive endeavor but there are a few ways to cut down on costs while still having a successful relaunch.
Think Like a DJ and 'Borrow' Elements of Great PR Campaigns
Take It From The Pros

Think Like a DJ and 'Borrow' Elements of Great PR Campaigns

You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
Heather Whaling
Gift Cards Are an Untapped Opportunity for Local Businesses
Local Marketing

Gift Cards Are an Untapped Opportunity for Local Businesses

The huge majority of retailers own just one store but consumers have few options for local gift cards. There is a big unmet demand.
Jason Wolfe
Giving Customers More Than They Asked for Is Too Much of a Good Thing
Customer Service

Giving Customers More Than They Asked for Is Too Much of a Good Thing

Great customer service is the cornerstone of success. Redundant customer service is a waste of your time and money.
Andrew Miller
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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