Marketing

Writing

How to Write With Substance

Making keystrokes matter has grown in importance as communication and the text that powers it become increasingly inseparable. This is an abridged guide to writing with clarity and substance.
Writing

Step 1 to Selling Your Book? Don't Pretend It's 'Free.'

Free books that aren't and gaming the best seller lists are deadend paths for entrepreneurs intent on making a living as authors.
Branding

5 Examples of Stellar Logo Design and Packaging

These organizations have used design to create truly robust brands.
Marketing

Make Wellness the True Aim of Your Marketing

The true aim of marketing is not to sell stuff, but rather to create balance and wellness for people.
Ask Entrepreneur

Everything Business Owners Need to Know About Beacons

Find out what beacons are, how they work, what they cost and more.
Visual Content

3 Tips for Creating Great Visual Marketing

Does your social media need an adrenaline shot? Here are three ways to boost online engagement by making the most of visuals.
Marketing

You Are Your Own Best Marketer

Just like a billboard or banner ad, you're communicating the value of your personal brand.
Marketing

Your Marketing Is Chasing Customers Away! Here's Why.

Follow these 3 rules to get back on track -- and possibly recover some of your clients.
Branding

The Greatness Guide to Building Your Brand and Empire

Here are the key ingredients to building a brand that has real staying power and can make a difference.
Storytelling

Mastering Your Brand's Story

Effective storytelling can help you capture the hearts and minds of customers.
Trademarks

When It Comes to Knockoffs, Imitation Is the Costliest Form of Flattery

Trademarks and patents are far from perfect protection but they are, literally, the least a business can do to protect itself from counterfeiters.
Content Marketing

Did Video Kill Text Content Marketing?

The psychology of consumers who either prefer reading or watching.
Facebook

8 Ways Businesses Can Benefit From Facebook

Check out how Mark Zuckerberg's marvelous creation can help you convert customers.
Google

Is Your Site Mobile Ready for Google's Big Algorithm Change? (Infographic)

Mobile-friendly websites will be more important than ever for business searchability.
Branding

You Don't Create Your Company's Brand -- You Discover It.

The six ingredients that make up your brand and how to use them to capture your company's essence.
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