Marketing

21 Ways to Make Your Boring Trade Blog Interesting
Blogging Tips

21 Ways to Make Your Boring Trade Blog Interesting

When it comes to content marketing, this is your definitive guide to creating content that will engage your readers and endear them to your brand.
Neil Patel
Marketing

How Fusion Marketing Could Help Your Business

Joining your marketing efforts with those of another company could be a great way of driving sales.
Why This Retailer Still Insists on Printing a 12-Pound Catalog
Marketing Strategies

Why This Retailer Still Insists on Printing a 12-Pound Catalog

While most companies have shifted their catalogs online, some continue to go the printed route.
Email Marketing

67 Tools That Will Help You Grow Your Email List

Your email list is the heart of your marketing strategy. To grow it, consider this expansive list of helpful tools.
Greg Digneo
5 Extremely Effective Content Marketing Formats
Online Marketing

5 Extremely Effective Content Marketing Formats

One won't better than the others, so it's important to test them all to find a sweet spot.
Jonathan Long
9 Steps to Get Your 'Social-Selling' Program Off the Ground
Marketing Edge

9 Steps to Get Your 'Social-Selling' Program Off the Ground

With platforms like Facebook, Twitter and Linked becoming a necessity for small-businesses owners, here is how entrepreneurs can implement a social-selling strategy.
Daniel Newman
'Rack the Shotgun': Using the 80/20 Rule to Identify Your Best Customers
Marketing Edge

'Rack the Shotgun': Using the 80/20 Rule to Identify Your Best Customers

In this video, sales expert Perry Marshall uses a colorful story to explain how the 80/20 rule applies to zeroing in on the customers who are most profitable to your business.
Jason Fell
How Landing a Brand Licensing Deal Can Boost Manufacturers
Marketing Edge

How Landing a Brand Licensing Deal Can Boost Manufacturers

A choice a brand licensing deal can quantum jump a manufacturer to the next level.
Pete Canalichio
Take a Cue From 'Game of Thrones' in Content Marketing
Content Marketing

Take a Cue From 'Game of Thrones' in Content Marketing

Though you needn't worry about trials by combat or a brood of dragons, the quest to capture eyeballs can certainly feel like a struggle.
Jim Yu
Reviving an Old Brand = Nostalgia Driven Profit
Brands

Reviving an Old Brand = Nostalgia Driven Profit

Bringing back a well-known brand can save millions in upfront marketing, while the name recognition captures attention in a crowded marketplace.
What You Can Learn From These 5 Mega Brands On Creating Viral Videos
Viral Videos

What You Can Learn From These 5 Mega Brands On Creating Viral Videos

Marketing professionals are well aware of the power of viral videos and use the same techniques to sell their brand. But that doesn't mean every one will be a homerun. Here is how to do it right.
Lisa Hoover McGreevy
SEO

5 Reasons Why Pay Per Click Ads Work for Small Budgets

PPC ads are so effective that by the time you can afford more, you may not need more.
Brent Frei
Which Social Media Accounts Really Matter and Why
National Small Business Week

Which Social Media Accounts Really Matter and Why

Don't waste your time messing around on social sites that have no ROI for you. Here's how you can do better at gaining leads on the sites that are perfect for your business.
Neil Patel
5 Presentation Lessons From Apple's New Rock Star
Public Speaking

5 Presentation Lessons From Apple's New Rock Star

A VP at the company wowed the crowd at its recent developer conference. Here's how you can do the same at your next talk.
Carmine Gallo
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.