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Marketing

Networking

Launching a New Business Doesn't Make Your Old Connections Obsolete

Don't underestimate the power of your existing network when starting a fresh venture.
Customer Service

Use Emotional Intelligence to Make More Money

You might save everyone a lot of angst in the process.
Customer Support

Why Gmail Fails for Customer Support

Never skimp on that which directly affects customer communications.
Marketing

4 Ways to Market Your Business for Free

There are a handful of marketing practices available to entrepreneurs that don't require them to burn through valuable resources.
Marketing Strategies

Build Brand Advocacy From the Inside Out

Companies that neglect enlisting their own employees to be advocates and ambassadors are missing out on a valuable resource.
10 Questions

10 Questions to Ask When Hiring an SEO Firm

Startup founders shopping for SEO services can save themselves time, headache and money by considering these critical variables.
Press Coverage

How to Avoid Journalists' 5 Worst Pitching Peeves

PR pros and entrepreneurs will have much better luck seeing their stories in print if they avoid these common -- and annoying -- missteps.
Marketing

How You Market Your Product Depends on Your Competition

Are you customers still doing things the old way, or have they moved on? The early days of handheld calculators provides a good example.
Email Marketing

12 Ways to Improve Email Deliverability

Your emails are useless unless they actually make it to the user's inbox.
Marketing

The One New Year's Resolution All Business Owners Should Keep

There's something you can start doing today that could save you a lot of headaches in 2015.
Content Marketing

6 Predictions on the Future of Content Marketing for 2015

Everything from the importance of social-media subcultures to the growing popularity of YouTube celebrities.
Networking

How to Connect With High-Profile Influencers

Impressive networks are built one superstar at a time.
YouTube

3 Strategies to Unlock YouTube's Potential in 2015

With a billion people watching, the necessity of a plan for the network is clear.
Bing

If You're Not Marketing on Bing You're Missing 30% of U.S. Searchers

Google is the dominant search engine but a remarkably large share of searches take place on often-overlooked Bing.
Personal Branding

5 Ways to Distinguish Yourself With a Personal Brand

Prompt other professionals to think of you first when they hear about a new business opportunity.