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Marketing

Networking

How to Connect With High-Profile Influencers

Impressive networks are built one superstar at a time.
YouTube

3 Strategies to Unlock YouTube's Potential in 2015

With a billion people watching, the necessity of a plan for the network is clear.
Bing

If You're Not Marketing on Bing You're Missing 30% of U.S. Searchers

Google is the dominant search engine but a remarkably large share of searches take place on often-overlooked Bing.
Personal Branding

5 Ways to Distinguish Yourself With a Personal Brand

Prompt other professionals to think of you first when they hear about a new business opportunity.
Twitter Marketing

Get More Followers and Increase Engagement With These 7 Twitter Tips

Some of these may seem counterintuitive to your idea of Twitter greatness, but they are for real.
Search Engine Optimization

Why Authoritative Content Is More Important Than SEO

There is no more gaming the system with a careful selection of search terms. Only quality content has a chance of being found.
Growth Hacking

6 Growth Hack Techniques You Can Try Today

One of the best ways to understand growth hacking is to, well, get started doing it.
Ecommerce

It's Time We Ditched the Term 'Cart' in Online Shopping

With all the innovations we've seen, why is the experience of actually making a purchase on the web still so poor?
Websites

Increase Your Conversion Rates With These 7 Landing Page Must-Haves

Lots of traffic to your website won't equate to much if it leaves your potential customers angry and confused.
Conferences

10 Insider Tips to Conference Survival in 2015

With must-attend events like SXSW, LeWeb, CES and NAB Show approaching, here is how to make the most out of your time and money.
Marketing Strategies

If Your Holiday Campaign Failed, Start Working on Next Year Right Now

Holiday shopping is an annual event but marketers need to plan for it throughout the year.
Content Marketing

Generate Traffic With a Well-Rounded Content Marketing Strategy

Ready to take your website to the next level? Adding these four content strategies to your marketing plan offers a wealth of benefits.
Print Advertising

Integrate Social Media With Print Advertising to Boost Your Marketing

Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing.
Mobile Marketing

5 Tips for Boosting Your Mobile-Marketing Platform in 2015

Make a New Year's resolution to optimize your marketing for mobile.
Branding

10 Brands That Made Bad Logo Decisions in 2014

Sometimes, reinventing your logo isn't the wisest move. Here are a few of our least favorite logo changes of the year.