Marketing

A Set of Core Values Is What Makes Company Culture a Real Thing
Marketing Bootcamp

A Set of Core Values Is What Makes Company Culture a Real Thing

When your team has shared values you worry less about them leaving for more money somewhere else.
Robert Wallace
7 Tasks Online Marketers Wish Weren't Such a Pain in the Ass
Marketing Bootcamp

7 Tasks Online Marketers Wish Weren't Such a Pain in the Ass

Online marketing tasks are time-consuming, not straightforward and possibly not user friendly. But they're still kind of fun.
Jayson DeMers
Generate 7 Figures From a Book Without Selling a Single Copy
Marketing Bootcamp

Generate 7 Figures From a Book Without Selling a Single Copy

Being a published author in your niche is a big deal. But don't just sell it; give it away. See what happens.
Josh Turner
5 Low-Cost Ways to Personalize When You're Bootstrapping Content
Marketing Bootcamp

5 Low-Cost Ways to Personalize When You're Bootstrapping Content

Content personalization may be an advanced marketing strategy, but there are plenty of affordable ways to do it.
Aaron Agius
7 Content Marketing Tips for New Entrepreneurs
Marketing Bootcamp

7 Content Marketing Tips for New Entrepreneurs

After receiving more than 250 survey responses, these are the seven best tips for entrepreneurs new to content marketing.
Mike Wood
The Future of Content Marketing: Why Click Bait Won't Cut It
Marketing Bootcamp

The Future of Content Marketing: Why Click Bait Won't Cut It

For businesses to succeed, they will need to shift away from a lot of attention-grabbing headlines to more quality posts created from people outside the company.
Kristina Libby
Can There Be Plagiarism In Marketing?
Marketing Bootcamp

Can There Be Plagiarism In Marketing?

Truly unique ideas are all but impossible but you make any idea your own by putting your brand's spin on it.
Jim Joseph
How to Build Content for Your Ecommerce Business
Marketing Bootcamp

How to Build Content for Your Ecommerce Business

Should you decide to sell your business, a content archive will be a definite enticement to potential buyers.
Thomas Smale
How to Handle Audience Critique
Marketing Bootcamp

How to Handle Audience Critique

Real estate investors and Entrepreneur Network partners Chris Haddon and Jason Balin explain why you should embrace feedback on your content.
Entrepreneur Staff
How to Get a Great ROI on Your Influencer Marketing Plan
Marketing Bootcamp

How to Get a Great ROI on Your Influencer Marketing Plan

Trust, authenticity and word-of-mouth advertising are your best tools.
Murray Newlands
Appeal to Millennials' Minds, Not to Their Hearts
Marketing Bootcamp

Appeal to Millennials' Minds, Not to Their Hearts

Want to reach younger consumers? Market to their mindset, which is equal parts optimism -- and stark realism about the future.
Chris Miller
Do Percentages Sell Better than Dollar Amounts?
Marketing Bootcamp

Do Percentages Sell Better than Dollar Amounts?

Consider the perceived value of your offer before you launch your next sale.
Craig Simpson
Keep It 100 Percent Real, and You Can Have It All
Marketing Bootcamp

Keep It 100 Percent Real, and You Can Have It All

How I scored speaking gigs, press and community by just being myself.
Andrew Medal
How to Drive Marketing Results with Gmail Sponsored Promotions
Marketing Bootcamp

How to Drive Marketing Results with Gmail Sponsored Promotions

Word has spread among advertisers that GSP ads are effective, and more people want 'in.'
Eric Siu
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.