Marketing

6 Mistakes Your Ecommerce Store Must Avoid
Ecommerce Strategies

6 Mistakes Your Ecommerce Store Must Avoid

Optimize your site and your customer's experience by finding and fixing these common errors.
Anand Srinivasan
Don't Be Like the Rest. Set Your Business Apart Like These 3 Companies.
Take It From The Pros

Don't Be Like the Rest. Set Your Business Apart Like These 3 Companies.

Here are simple techniques brands can employ to essentially hack their way to distinction.
Andrew Medal
Reduced Tickets to the Digital Marketing Innovation Summit in NYC
Events

Reduced Tickets to the Digital Marketing Innovation Summit in NYC

Join senior digital marketers from top companies to improve your business performance and expand your industry connections.
Entrepreneur Media Corporate Communications
5 Rookie Branding Mistakes Every Entrepreneur Makes But Shouldn't
Take It From The Pros

5 Rookie Branding Mistakes Every Entrepreneur Makes But Shouldn't

Nearly everybody just trying to keep their startup solvent skimps on branding and all of them would be better off it they didn't.
Jacqueline Whitmore
The Best Way to Get More Results From Your Content
Content Strategy

The Best Way to Get More Results From Your Content

Your best ROI is producing high-quality content in greater volume.
Brian Sutter
How to Get Booked in the Media and Get Publicity for Your Business
Publicity

How to Get Booked in the Media and Get Publicity for Your Business

Author Jill Schiefelbein chats with two media experts -- Jess Todtfeld and Kate Delaney -- who provide great tips for getting booked in the media.
Jill Schiefelbein
The Dominance of Mobile Marketing Is Complete
Mobile Marketing

The Dominance of Mobile Marketing Is Complete

In just 10 years mobile technology has gone from the next big thing to the biggest thing ever.
Murray Newlands
My 8 Favorite Tools for Driving Business Growth
Digital Marketing

My 8 Favorite Tools for Driving Business Growth

Supercharge your digital marketing with these 8 tools. After all, who has the time to do all those tasks without help?
Sujan Patel
I Use My Personal Brand to Drive Revenue. You Can Too.
Take It From The Pros

I Use My Personal Brand to Drive Revenue. You Can Too.

Online branding efforts will give you a competitive edge in driving sales, whether you're in a sales role or not.
Ryan Erskine
How to Market Products Online That Google and Facebook Don't Allow
Online Marketing

How to Market Products Online That Google and Facebook Don't Allow

Don't let your brand die online just because your product or service isn't allowed to advertise.
Jonathan Long
Planning a 'March Madness' Promotion for Your Business? Beware the NCAA's Wrath.
Legal Advice

Planning a 'March Madness' Promotion for Your Business? Beware the NCAA's Wrath.

An intellectual property lawyer breaks down why you should think twice before using the annual tournament in your marketing or promotions.
Christina D. Frangiosa
4 Marketing Lessons Entrepreneurs Can Learn From April the Giraffe
Online Marketing

4 Marketing Lessons Entrepreneurs Can Learn From April the Giraffe

Almost 100,000 people are tuning in on YouTube at any given minute to see if April has birthed her calf yet. And Animal Adventure Park isn't even open yet.
Stephanie Melish
How to Create an Endless Stream of Clients for Your Coaching Business
Customer Leads

How to Create an Endless Stream of Clients for Your Coaching Business

Feeding the internet's insatiable appetite for content is how you get known to the people who will want your services.
Kimanzi Constable
Fixing the ROI Problem With Influencer Marketing
Influencer Marketing

Fixing the ROI Problem With Influencer Marketing

The company that may have plugged the biggest hole in influencer marketing.
Derek Newton
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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