Marketing

10 Things You Should Test to Boost Your Website Conversion Rate
Increasing Conversions

10 Things You Should Test to Boost Your Website Conversion Rate

Routinely examining key data on who visits your site and their experience is key to steadily increasing sales.
Rocco Baldassarre
What AdWords Research Reveals About Ad Words That Resonate With Buyers
Copywriting

What AdWords Research Reveals About Ad Words That Resonate With Buyers

There is an art to writing effective ad copy but science will help you create more effectively.
Alexandra Tachalova
Royal Baby No. 2: Why the Economy Hopes It's a Girl
Gender

Royal Baby No. 2: Why the Economy Hopes It's a Girl

The hype surrounding Prince George's birth spurred an economic bump. Will Prince William and Kate Middleton's next little bundle of joy do the same?
Laura Entis
Is the Death of Brick-and-Mortar Retail a Myth?
Retail Businesses

Is the Death of Brick-and-Mortar Retail a Myth?

Old-fashioned stores still can offer consumers a wide variety of options. Vendors can analyze trends and customize their offerings to cater to shoppers' desires.
Gary Lee
The 3 Myths Most Entrepreneurs Tell Themselves About Marketing
Marketing Strategies

The 3 Myths Most Entrepreneurs Tell Themselves About Marketing

Don't fall into the trap of underestimating the power of social media or executive blogs. See the proper place for pay-per-cick advertising.
Dharmesh Shah
How Facebook Is About to Get More Like YouTube
Social Media

How Facebook Is About to Get More Like YouTube

Look out, YouTube. Facebook is flexing its video muscle with these two new features that marketers will eat up.
Kim Lachance Shandrow
Olive Garden to Unveil a Really Crazy 'Never-Ending' Deal
Publicity Stunts

Olive Garden to Unveil a Really Crazy 'Never-Ending' Deal

Looking to capitalize on America's appetite for all things 'endless,' the casual dining chain is selling $100 gift cards for seven weeks' worth of unlimited pasta, salad, bread and soda.
Geoff Weiss
How to Brand Your Side Gig While Working a Full-Time Job
Take It From The Pros

How to Brand Your Side Gig While Working a Full-Time Job

Often entrepreneurs begin their startup dreams working on a side project while also juggling a full-time job. Here are a few pointers about how can entrepreneurs talk about their new role without jeopardizing their current job.
Dorie Clark
5 Ways You Can Be Swindled by Click Fraud
Pay-Per-Click

5 Ways You Can Be Swindled by Click Fraud

Pay-per-click advertising is a good way to make an honest living but a very tempting target for crooks all over the world.
Anca Bradley
3 Ways to Remain Dedicated to Your Mission
Mission Statement

3 Ways to Remain Dedicated to Your Mission

With endless possibilities, new opportunities and receiving conflicting advice, it can be hard for some entrepreneurs to stay focused on their initial vision. Here are a few tips on staying true to your mission.
Maxine Bédat and Soraya Darabi
IKEA Skewers Apple's High-Minded Marketing in Hilarious Viral Sketch
Viral Videos

IKEA Skewers Apple's High-Minded Marketing in Hilarious Viral Sketch

'It's not a digital book, or an ebook,' an IKEA exec describes the company's forthcoming catalogue in reverent tones evoking Apple's lead designer Jony Ive. 'It's a bookbook.'
Geoff Weiss
5 Things CEOs Don't Ask About Marketing, But Should
Run a Better Business

5 Things CEOs Don't Ask About Marketing, But Should

A solid partnership between management and the department can lead to better results and increased profits.
Renee Yeager
The 8 Fundamentals for a Successful Inbound-Marketing Strategy
Inbound Marketing

The 8 Fundamentals for a Successful Inbound-Marketing Strategy

Nobody can know everything, but as an entrepreneur, you need to know the basics.
Murray Newlands
The 8 Secret Places to Find the Best Stock Images
Image

The 8 Secret Places to Find the Best Stock Images

Buying and searching for stock images can be a tedious and expensive task, especially if you stick to the standard sites. Here are eight platforms that are flying under the radar.
Michelle Blackshire
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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