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Marketing

Asset Management

To Get the Best Out of Your Content, You Better Have a Top-Notch Digital Asset Management System

Creating top-notch content requires a digital asset management system to organize images, videos, slide-decks, infographics, animation and music.
Retailers

'Smart Mannequins' Are Watching You, and Sending You Photos

In a bid to lure shoppers away from the Internet and back into brick-and-mortar stores, retailers are giving mannequins a high-tech upgrade.
Marketing

Did 2014's Marketing Predictions Come True? (Infographic)

A look back at some of the top predictions of the year, and whether they were accurate.
Content Marketing

5 Ways Content Marketing Can Create Brand Loyalty

In a technology-driven world, content is everything and every business is a publisher-and customers are the sales force.
Ecommerce

The Future of Ecommerce Will Focus on Creating Experiences

A look into what worked and what hasn't worked in online retail, along with what's on the horizon.
Websites

Redesigning Your Website in 2015? Start By Asking These 5 Questions.

Updating your website can be one of the biggest challenges you face when it comes to marketing your business, but it doesn't have to be.
Marketing

Texas Theater Takes on North Korea With Team America

After Sony's 'The Interview' is cancelled, a theater finds a creative marketing hook to fight back.
Content Marketing

Gary Vaynerchuk On Creating the Best Content Possible

The entrepreneur shares his thoughts on what makes online content great -- and how to produce it.
Marketing Strategies

Balancing the Art and Science of Content Marketing (Infographic)

If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing.
Marketing Strategies

Technology Is Making it Easy to Put the Personal Touch Into Digital Marketing

Ironically, you can automate sending the personal note or thoughtful gift that seals a relationsip the way no email can.
Google AdWords

Cut the Fluff to Master Google AdWords

Be direct to gain more clicks and customers through this advertising tool.
Mobile Marketing

10 Tweaks That Instantly Increase Mobile Conversion Rates

Shoppers are using mobile devices more than desktops. Marketers have to adjust to that smaller screen.
Email Marketing

Stop Using These Words In Your Emails

Do you know how you sound in email marketing?
Color

5 Questions to Ask About Color in Your Marketing Messages

Color choices can make a huge difference in marketing materials. Here are some considerations to keep in mind.
Marketing

Want to Attract More Loyal Customers? Focus on This Marketing Strategy.

This marketing approach is about pitching your brand to those in the audience who are actually listening -- the ones you can bring real value to.