Marketing

This Bar Wants You to Apply for a Job Via Snapchat
Inspiring Your Team

This Bar Wants You to Apply for a Job Via Snapchat

Forget LinkedIn -- this Dublin pub is requiring hopeful employees to apply through the ephemeral messaging service.
Kate Taylor
Why Airline Loyalty May No Longer Pay Off
Airlines

Why Airline Loyalty May No Longer Pay Off

Reward programs have been eroding over the last 10 years as airlines shift their devotion to cold, hard, calculable dollars.
Elaine Glusac
Catch Up With These 3 Big Waves in Marketing to Women
Women Customers

Catch Up With These 3 Big Waves in Marketing to Women

From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.
Brittany Hunley and Morgan Boyer
Some Bare Truths About Native Advertising
Advertising

Some Bare Truths About Native Advertising

Marketers need to look beyond the buzz and hype and take better advantage of this sponsored format.
Jeff Fagel
Gain Long-Term Social Followers With These 5 Tips
Connected Entrepreneur

Gain Long-Term Social Followers With These 5 Tips

Having an engaged audience online can help your bottom line, but you have to be careful.
Zach Cutler
How to Market More Effectively by Following Your Customer's Trail
Selling Online

How to Market More Effectively by Following Your Customer's Trail

'Attribution' follows every step customers take from hearing about your product to buying it.
Chris Stark
Here's Why Your Envy-Inducing Facebook Feed Is All Just a Big Fat Lie (Video)
Social Media

Here's Why Your Envy-Inducing Facebook Feed Is All Just a Big Fat Lie (Video)

Our friends' lives can appear perfect as viewed through the garbling lens of social media. 'But are they really?' a new viral video asks.
Geoff Weiss
The 4 Questions You Must Answer When Launching a Content Project
Content Strategy

The 4 Questions You Must Answer When Launching a Content Project

Before you embark on a content strategy, make sure you answer these four questions. Otherwise, it could be a waste of valuable time and dollars.
Joe Pulizzi
Marketing

Tips for Creating a Memorable Marketing Hook

You have to stand out for your marketing to be noticed. Find out how to create a hook that will attract your target market's attention.
Correcting Leadership Communication Mishaps
Mistakes

Correcting Leadership Communication Mishaps

Everyone makes mistakes but when you're the one in the corner office, many people will hear about that inadvertent remark or slipup. Here's how to fix it.
Sharí Alexander
4 Tips to Being Your Brand's Champion on TV and YouTube
YouTube

4 Tips to Being Your Brand's Champion on TV and YouTube

You know what you are talking about, now here is some help saying it to the camera.
Deborah Mitchell
3 Push Notification Strategies to Increase App Engagement
Mobile Marketing

3 Push Notification Strategies to Increase App Engagement

When your users are teetering, subtle push them to come back with targeted messages.
Rahul Varshneya
Is Your Social Media Content D.O.A.? Try This. (Infographic)
Social Media

Is Your Social Media Content D.O.A.? Try This. (Infographic)

You put lots of time into crafting the perfect post, only for it to fall flat. Here's how to increase its shots at going viral.
Wendy Frink
4 Ways to Evolve Your Content Marketing Strategy
Marketing Edge

4 Ways to Evolve Your Content Marketing Strategy

To be competitive in today's marketplace, you need to keep up with the trends and give people what they want.
Eric Siu
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.