Marketing

Branding

How Levi's Became a Brand With Staying Power

With 162 years under its belt, the denim company knows a thing or two about great branding.
Public Relations

4 Things to Consider Before You Get a PR Team

How to know if you're really ready for the media coverage you crave.
Social Selling

Why the Future of New Business Is Social Selling

Social selling is happening now. Here are three steps to help you leverage the power of this strategy.
Media Coverage

3 Horrible Press Release Habits to Break

Your professors bear some blame; they lauded florid writing and set minimum lengths for papers. Here are a few salient points for crafting tighter releases.
Starbucks

10 Starbucks Frappuccinos You Can't Buy in America

As the famous drink celebrates its 20th birthday, check out where in the world you can buy flavors such as cheesecake and red bean.
Ready for Anything

Build the Perfect Pitch in 5 Steps

Treat your sales presentation -- and your audience -- with the respect they deserve.
Online Marketing

Increase Your Visual Content Engagement in 5 Steps (Infographic)

An effective piece of visual content tells your story and really pulls the reader in.
Ready for Anything

How to Prepare for a Trade Show Without Breaking the Bank

While trade shows are essential to grow your business, they can also be costly. Here is how to attend one on a budget.
Marketing

The Giant Marketing Opportunity You're Missing

Even if consumers happen to visit your site, they may not stay for long.-- which is why this one marketing trick can make all the difference.
Core Values

3 Tips to Align Your Startup's 'Core Value' With Customers'

Consistency in your message will win you audience loyalty.
Marketing Plans

Successful Marketing Plans Leave Room for Flexibility

Your marketing plan isn't finished until the year is over when you have to start writing it all over again.
Storytelling

4 Tips to Successful Business Storytelling

By incorporating storytelling into your marketing strategy effectively, you can enhance revenue as well as brand loyalty.
Google

Google Launches Program to Help Small Businesses Become More Visible

The web giant's latest initiative provides online and in-person assistance to help small business owners throughout the U.S. list their companies on Google Search, Google Maps and Google+.
Marketing

Learn the Secrets of How These Big Brands Made Real-Time Marketing Work for Them

Real-time marketing can boost your brand as long as your efforts are genuine, on-message and a natural extension of your existing communication strategies.
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