Marketing

 Useful and Easy Gets More People Sharing Your Content
Marketing

Useful and Easy Gets More People Sharing Your Content

The key to creating content people will share is thinking why someone will want it.
Clément Delangue
Facebook Rolls Out Site-Wide 'Privacy Checkup,' Revamps Default User Settings
Privacy Concerns

Facebook Rolls Out Site-Wide 'Privacy Checkup,' Revamps Default User Settings

Rather than assuming that new users wish to share their feeds with the entire Internet, Facebook will now implement default sharing among 'Friends.'
Geoff Weiss
Productivity Apps

13 Business Productivity Apps for the Real-World Entrepreneur

Streamline your mobile marketing strategy with these easy-to-use tools.
Ann Handley
Inspiring Your Team

6 Things I Wish Someone Had Told Me Before I Built a Marketing Department

Save yourself time and stress. Read this before jumping head-first into building a marketing team.
Chloe Gray
Getting to a Yes With Sales Scripting in 7 Easy Steps
Sales Scripts

Getting to a Yes With Sales Scripting in 7 Easy Steps

Master the art of sealing the deal by observing your best practices and those of others and consistently applying them.
Matthew Pollard
A Great Company-Wide Social-Media Policy Starts at the Top
Social Media

A Great Company-Wide Social-Media Policy Starts at the Top

Executives should lead by example when it comes to building an online persona that benefits the business' brand.
Mel Carson
Ask the Expert

Managing and Organizing an Effective PR Strategy on a Budget

Not all early-stage startups require a PR team but the ones that do, need to figure out how to get the most bang for the buck.
Taryn Langer
Google Overtakes Apple as World's Most Valuable Brand
Branding

Google Overtakes Apple as World's Most Valuable Brand

When it comes to brand 'value,' a new study suggests that Google may be the new Apple of consumers' eyes.
Geoff Weiss
The First Step to a Great Personal Brand? A Distinct Look.
Personal Branding

The First Step to a Great Personal Brand? A Distinct Look.

Your appearance dictates how people perceive you, so you should put some thought into your clothing and grooming.
Jim Joseph
How to Avoid Copyright Trouble When Using Online Images (Infographic)
Copyrights

How to Avoid Copyright Trouble When Using Online Images (Infographic)

This infographic explains how to stay on the right side of the law, as well as tips for creating original images.
Kristin Piombino
Community building

Social Media Where Global Strangers Become Your Neighbor

When building a social media presence for your company, relationships and trust are key.
Sandi Krakowski
3 Design Tips for Creating Signs That Attract Customers
Design

3 Design Tips for Creating Signs That Attract Customers

Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind.
Jason Fell
Connecting Brands With Cheap, Fresh and Creative Talent
100 Brilliant Companies

Connecting Brands With Cheap, Fresh and Creative Talent

Advertising and digital marketing platform Zooppa partners with brands and agencies to create crowd-sourced commercials.
Grant Davis
This Crucial Market Research  Can Help Your Company Shine
Big Data

This Crucial Market Research Can Help Your Company Shine

Understanding how the firm's competitors, neighbors and industry peers are faring is the difference between surviving and thriving.
Perry Evans
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.