Marketing

Pay-Per-Click

Is Paid Search Ineffective for Online Marketing?

Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here's some insight and some tips.
Social Media

Prepare for That Big Meeting by Studying the Hints Your Prospect Leaves Online

It is nearly rude not to examine all the social-media clues we glean about people with whom a good relationship is important.
Social Media Marketing

The 5 Factors of Social-Media Marketing Most People Don't Consider

A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.
Communications

The 7 Habits of Seriously Effective Communication Pros

These folks, while sometimes underappreciated, forge the links and tell the stories.
Trust

How Long Before Your Customers Trust You? Two Years.

Your ability to earn customer trust is what's going to separate you from the competition -- so don't slack.
Marketing

2 Simple Rules to Follow When Developing a Market Segmentation

To get ahead of the competition, find the customers that will be most interested in your product or service.
Take It From The Pros

Your Brand's Positioning Should Rest on the 1 Thing You Do Best

Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
Communications

Forget the Elevator Pitch. Try Catchy Hallway Conversation Starters Instead.

What's the most strategic way to casually market your idea to someone? Can it really be done in 30 seconds?
Take It From The Pros

Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S.

Every business has a story. Companies just need to figure out how to tell it in a compelling way.
Millennials

The 'FOMO Epidemic' and Why It Matters to Millennial-Hungry Businesses

Nearly 70 percent of millennials experience 'fear of missing out' – and it's influencing their purchasing decisions.
Mobile Commerce

The Holidays Are Coming: 4 Ways Startups Can Meet Shoppers on Mobile

Sales on mobile devices are growing at a rapid pace, and startups without a mobile-marketing strategy are going to be left in the dust -- especially during the busy fourth-quarter holiday season.
Take It From The Pros

How to Appropriately Promote Yourself on YouTube

YouTube is an untapped opportunity for personal promotion. Here are some tips for doing it right.
Ask the Expert

The Best Way to Market a Niche Company

To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
Marketing Strategies

Former Apple and Pepsi CEO John Sculley: Great Marketers Do This

The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
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