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Marketing

Competition

Twitter Co-Founder: 'I Don't Give a Sh*t' If Instagram Has More Users

In an interview, Evan Williams doesn't mince words comparing Twitter to Facebook-owned Instagram.
Mobile Marketing

The 4 Smartest Moves for Your Mobile Marketing Dollars In 2015

Whether you're playing catch up with mobile or trying to pull ahead of competitors, investing your ad budget shrewdly is key.
Content Marketing

3 Influencer Marketing Secrets to Steal in 2015

Traditional and digital media are no longer enough to ensure that consumers know about your company's brand.
Market Research

Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It

A remarkably large percentage of entrepreneurs do far too little market research before launching their product.
Difficult Clients

7 Strategies to Succeed With That Demanding, Difficult Customer

Understand how to deflect and bypass a client's anger to meet your goals.
Marketing Strategies

Why This Is the Season for Generosity Marketing

While everyone is in the spirit of giving, consider offering customers your best content, product or service for free.
Content Marketing

Don't Boil the Ocean and Other Best Practices for Marketers to Embrace Storytelling

In a survey, executives said they want content from brands that is transparent, useful and selfless.
Twitter

How to Use Twitter Analytics to Help You Tweet Better

Here are 15 easy-to-find stats that can get your Twitter marketing on the right track.
Photography

4 Simple, Effective Head Shot Photography Tips

Professionals need a proper portrait for a variety of marketing materials. Here's how to make yours stand out.
Viral Videos

YouTube Looks Back at the Biggest Viral Trends of 2014 in Epic Video Mashup

The fourth annual edition of YouTube Rewind features an onslaught of international Internet celebrities, remixed hit songs and viral video reenactments.
Instagram

Oh, Snap! Instagram Has More Users Than Twitter.

The photo-based social network announced a verified user feature, taking a page from Twitter, which it has just surpassed in user numbers.
Public Relations

The 6 Worst Press-Release Topics That Startups Pitch

Often an announcement can be rejiggered to bounce a newsworthy element to the top.
Marketing Strategies

Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts

Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.
Celebrities

5 High-Powered Animal Celebrities Who Earn More Than You Do

In the wake of swirling reports about Grumpy Cat's enormous earnings, we thought we'd check in on a few other animal celebrities who have managed to not just cultivate an Internet following, but cash...