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Marketing

Guerilla Marketing

Go Guerrilla! 5 Unorthodox Ways to Market Your Brand

Most guerrilla marketing by nature is small in scale, but it's the shared links, laughs and likes that will make the campaign a big success.
Facebook Marketing

What Facebook's Crackdown on 'Click Bait' Means for Businesses

Sellers, rejoice! You now have less voices to compete with on the social network. But be careful not to be branded a spammer yourself.
Viral Marketing

Is Charitable Crotch-Grabbing Stunt #FeelingNuts the Next ALS Ice Bucket Challenge?

Attention-grabbing exploit? Check. Viral hashtag? Yup. Celebrity participants? The floodgates seem to be opening.
Health Care

Facebook Plots First Steps Into Healthcare

The social network already knows who your friends are and the kind of things that grab your attention. Soon, it could also know the state of your health.
Infographics

The Step-By-Step Guide on Creating Infographics

Creating infographics require a long list of things that need to be done, and it takes a varied skill set to accomplish all of them.
Press Coverage

6 Ways to Ensure a Journalist Will Love Your Pitch

A few simple steps can change your pitch from one that gets ignored into one that is adored.
Direct Marketing

The One Mistake That's Killing Your Business

You shouldn't be focused on brand marketing like Apple or Starbucks -- but rather on this instead.
Privacy Concerns

Facebook Makes Elusive Vow to Rethink User Experimentation

The social network will give its researchers 'clearer guidelines' for future experimentations -- but just what these guidelines are is anyone's guess.
Social Media

Why Twitter Is Handing Over Your Tweets to MIT

MIT's Laboratory for Social Machines now has access to every public tweet ever made...for research, of course.
Elon Musk

Elon Musk's Cryptic 'D' Tweet Practically Blew Up Twitter

It only takes a consonant to start a Twitter fire. Take it from billionaire Elon Musk.
Take It From The Pros

Market to Empowered Women: It's Ethical -- And It's Good for Business

Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it's increasingly becoming good business to present strong, modern images of women in ad campaigns.
SEO Tips

7 Marketing Alternatives to SEO (Infographic)

There's more to building your brand's awareness than SEO. Allocating a budget for these ideas can help PR and marketing pros produce better results.
Websites

4 Design Strategies That Make a Compelling Call to Action

Information overload is a problem everywhere but a crisis on your ecommerce site. Make it easy for customers to see what you're encouraging.
Selling

8 Questions to Determine If Your Product Will Sell on a Home Shopping Channel

Products that tug buyers' emotional strings and spur an impulse to buy are exactly right for TV shopping shows.