Marketing

How Google 'Sitelinks' Can Improve Your SEO
National Small Business Week

How Google 'Sitelinks' Can Improve Your SEO

A step-by-step guide for getting sitelinks to show up in your results pages and how they can drive more traffic to your website.
Neil Patel
The 12 Must-Follow Rules for Issuing Press Releases
Press Coverage

The 12 Must-Follow Rules for Issuing Press Releases

One thing that will never wane in this world is the human desire for news. Here's how to spread the word about your startup correctly.
This Might Be the Most Infuriating Customer Service Call Ever
Business Moving Forward

This Might Be the Most Infuriating Customer Service Call Ever

No one likes losing business, but that doesn't mean you should berate your customers.
Wendy Frink
13 Ways to Get Your Emails Noticed and Opened
Email Marketing

13 Ways to Get Your Emails Noticed and Opened

You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers.
Al Lautenslager
The Right Way to 'Stalk' People Online
Online Networking

The Right Way to 'Stalk' People Online

There's etiquette to following and interacting with people on social media and elsewhere. Here are some handy tips.
Carol Roth
Start Preparing Your Business for the Generation After Millennials
Take It From The Pros

Start Preparing Your Business for the Generation After Millennials

The newest crop of consumers will be incredibly brand fickle. Can you appeal to them over your competitors?
Peter Gasca
Email Marketing

4 Ways to Make Sure Your Email List Doesn't End Up Dead

Automation makes things easy, but it also could lead to high unsubscribe rates. You need to track and balance your messages.
Jonathan Long
Excite Audiences by Finding the Visual Angle of Your Brand
Take It From The Pros

Excite Audiences by Finding the Visual Angle of Your Brand

Here are five tips to get started producing photo and video content for different platforms.
Jayson DeMers
5 Essential Tips on How to Get the Most Out of Conferences
Conferences

5 Essential Tips on How to Get the Most Out of Conferences

Conferences can be either extremely boring or extremely useful. Here are a few tips on making the most of your time at these events.
Jake Gibson
Why Your Content Isn't Going Viral (Infographic)
Viral Marketing

Why Your Content Isn't Going Viral (Infographic)

You create good content, so why isn't anyone sharing it? This infographic explains why and offers ways you can tweak your content so people can't wait to pass it along.
Kristin Piombino
The 3 Words Your Customers Love Most
Sales

The 3 Words Your Customers Love Most

How you can implement these words into your marketing plan without sounding like a used-car salesman.
Gregory Ciotti
Old School Marketing Platforms That Still Resonate in Our Digital World
Advertising Strategies

Old School Marketing Platforms That Still Resonate in Our Digital World

In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.
Rohan Ayyar
How Startups Can Capitalize on Global Sports Events Like the World Cup
Sports-Related Businesses

How Startups Can Capitalize on Global Sports Events Like the World Cup

Here's three tips for entrepreneurs seeking to wisely enter this game.
Adiat Disu
Body-Language Tricks to Make Anyone Instantly Like You
Networking

Body-Language Tricks to Make Anyone Instantly Like You

Here's how you can capture -- and hold -- anyone's attention without saying a word.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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