Marketing

Infographics

3 Deadly Mistakes of Infographic Creation

These pieces of content can really bring in visitors and social shares, but make sure they don't fall into one of these errors.
Eric Siu
Netflix Launches Food Truck to Promote 'Orange Is the New Black'
Netflix

Netflix Launches Food Truck to Promote 'Orange Is the New Black'

Starting this week, Crazy Pyes food truck will be serving up fruit pies and ice cream across the U.S.
Kate Taylor
5 Steps to Marketing That Resonates With Your Prospects
Make More Happen

5 Steps to Marketing That Resonates With Your Prospects

In today's oversold society, being yourself creates authentic marketing that resonates with people.
Matt Hanses
Top 10 Ways to Get People to Read and Respond to Your Emails
Email Marketing

Top 10 Ways to Get People to Read and Respond to Your Emails

Want to stand out in the email flood? Follow this advice.
Jacqueline Whitmore
Marketing

Sales Tip: Stop Listing Features. Tell Your Customers the Benefits.

Customers don't care about your product or service's features. Instead, they want to know how what you sell will benefit them.
Mobile Commerce

7 Stats Show Mobile Marketing is Crucial for Your Business

Numbers don't lie. Everyone is using their smartphone everywhere to search for everything.
Brett Relander
Why the PR Industry is Ripe for Disruption
Public Relations

Why the PR Industry is Ripe for Disruption

From how the industry treats women to the rapidly changing media landscape, PR must evolve. Attitudes have to change, too.
Cultivating the Right Attitude Turns Customers Into Followers
Customer Satisfaction

Cultivating the Right Attitude Turns Customers Into Followers

Putting the customer at the center of all you do is the cornerstone of succeeding at any business.
Kumail Hemani
The 80/20 Rule and How to Supercharge Your Sales and Marketing
Growth Strategies

The 80/20 Rule and How to Supercharge Your Sales and Marketing

In this Google Hangout we chat with sales expert Perry Marshall on how entrepreneurs can focus on the right customers and, in turn, increase their revenues.
Jason Fell
Public Speaking

Become a Master Communicator With These 5 Tips

When we become more deliberate and intentional in the way we speak, we become more confident.
Arthur Joseph
5 Keys to Making a Great First Impression
First Impressions

5 Keys to Making a Great First Impression

These are the qualities of appearance make people instantly look like leaders.
Drake Baer
5 Surefire Ways to Wreck Your Social Media Network
Networking

5 Surefire Ways to Wreck Your Social Media Network

While you try to grow your contacts online, steer clear of these practices. Or you might see your contact list shrink.
Phil La Duke
6 Reasons to Delete Your Facebook Account Right Now
Make More Happen

6 Reasons to Delete Your Facebook Account Right Now

The sooner you get off the nonstop narcissism train, the better. Here's why.
Kim Lachance Shandrow
You Win When Using Giveaways to Grow Your Social Audience
Social Media

You Win When Using Giveaways to Grow Your Social Audience

Contests and sweepstakes with prizes your targeted audience likes will engage customers and spread your brand.
Matt Konigsmark
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.