Marketing

Strategic Networking and How to Make the Most of Your Evenings
Networking

Strategic Networking and How to Make the Most of Your Evenings

Here's how to turn the experience into worthwhile (and enjoyable) time spent.
Chris Herbert and Christian Smith
The Very First PR Step a Startup Needs to Take
Ask the Expert

The Very First PR Step a Startup Needs to Take

Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media.
Taryn Langer
4 Video Tools for Startups With Little Cash
Videos

4 Video Tools for Startups With Little Cash

Companies big and small are embracing video, as it provides an additional revenue stream, works with mobile and is a great storytelling tool. But it can be pricey. For startups looking to get in on the video rage, here is how to do it on a budget.
Bryan Lovgren
For the Best Content Marketing, Be the Master of Your Craft
Content Marketing

For the Best Content Marketing, Be the Master of Your Craft

If you think of yourself as an authority in your field, you will more easier create content that your customers actually want.
Jim Joseph
Is PPC or SEO Better for Driving Traffic to Your Website?
Online Marketing

Is PPC or SEO Better for Driving Traffic to Your Website?

Online marketing expert Rand Fishkin discusses the positives and the negatives behind both strategies.
Jason Fell
Should You Join LinkedIn's Expanded Influencer Platform?
Marketing

Should You Join LinkedIn's Expanded Influencer Platform?

Under most circumstance, you would never work for free. So why is being an Influencer so important?
Steve Tobak
3 Tips for Digital Marketing on a Budget
Online Marketing

3 Tips for Digital Marketing on a Budget

Want to expand your digital reach without breaking the bank? Here are three tips.
Georgia Travers
4 Mistakes That Can Harm a Company's Social Media Campaign
Social Media Marketing

4 Mistakes That Can Harm a Company's Social Media Campaign

Even the most savvy social-media maven can at times become confused over the best activities to pursue. Check out this list of don'ts.
Brett Relander
Staging the Anti-Conference That Will Pull in Young Entrepreneurs
Conferences

Staging the Anti-Conference That Will Pull in Young Entrepreneurs

A confab that drew lots of youthful women in business provides lessons on how to tailor your event to attract millennials.
Rebekah Epstein
3 Ways to Join the Knowledge-Based Economy
Social Media

3 Ways to Join the Knowledge-Based Economy

Do you silently concur with this statement "I don't know what to say on Twitter; I have nothing interesting to share"? Want to up your game?
Eugene Borukhovich
9 Major Networking No-No's
Networking

9 Major Networking No-No's

Networking can open doors to new partnerships, clients and vendors. But if done incorrectly, it can turn people off. Avoid these nine mishaps.
Maren Hogan
101 Different Types of Web Content For Building Your Site
Web Content

101 Different Types of Web Content For Building Your Site

Think blogging is the only type of content marketing? Think again. Here are 100 other categories of things you can create.
Beyond Keywords: Tips for Writing Great Content That Ranks Well in Search
SEO Tips

Beyond Keywords: Tips for Writing Great Content That Ranks Well in Search

In this video, online marketing and SEO expert Rand Fishkin talks about creating online content that people will find useful and want to share with others.
Jason Fell
5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know
Marketing Strategies

5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know

Marketing execs from major brands reveal their favorite marketing campaign of 2014 and discuss forces that are transforming consumer engagement.
Tanya Benedicto Klich
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.