Marketing

How Startups Can Capitalize on Global Sports Events Like the World Cup
Sports-Related Businesses

How Startups Can Capitalize on Global Sports Events Like the World Cup

Here's three tips for entrepreneurs seeking to wisely enter this game.
Adiat Disu
Body-Language Tricks to Make Anyone Instantly Like You
Networking

Body-Language Tricks to Make Anyone Instantly Like You

Here's how you can capture -- and hold -- anyone's attention without saying a word.
 5 Strategies for Driving Sales With Thought Leadership
Thought Leadership

5 Strategies for Driving Sales With Thought Leadership

Thought leadership is hard to define but customers recognize it when they see it.
Anthony Kennada
YouTube Really Is the New Silver Screen
YouTube

YouTube Really Is the New Silver Screen

Ron Howard's studio recently announced it will develop and fund 14 short films from YouTube stars, while James Patterson's young-adult series 'Maximum Ride' will be turned into a YouTube series instead of a movie.
Laura Entis
5 B2B Marketing Trends for 2015 That You Should Be Doing Right Now
Winning Strategies

5 B2B Marketing Trends for 2015 That You Should Be Doing Right Now

We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now
Liz Staplefoote
3 Strategies for Raising Your Prices
Pricing

3 Strategies for Raising Your Prices

Sell quality and service. People don't complain about paying for value.
Grant Cardone
4 Ways Technology Can Help  'Clone' Your Best Salespeople
Sales Employees

4 Ways Technology Can Help 'Clone' Your Best Salespeople

Because few reps automatically have the characteristics of unstoppable sellers, software can do the heavy lifting.
Leslie Stretch
To Grab Today's Customers, It's Time to Go Native (Advertising)
Online Marketing

To Grab Today's Customers, It's Time to Go Native (Advertising)

Here are four steps to take to get started with a new content marketing campaign.
Zach Cutler
How to Shift the Culture of Your Sales Process
Sales Strategies

How to Shift the Culture of Your Sales Process

In this podcast, Lewis Howes picks the brain of sales and marketing consultant John Jantsch.
Lewis Howes
Behind the Curtain of Yelp's Powerful Reviews
Yelp

Behind the Curtain of Yelp's Powerful Reviews

The website could bring in more customers, or scare them away. Can business owners do anything to fight back?
Leigh Held
7 Tips for Feeding Your Website's Need for Speed
Web Content

7 Tips for Feeding Your Website's Need for Speed

Your customers have better things to do than wait for a slow website. You can make sure they don't have to.
Brett Relander
Buzz Aldrin on the Future of Space Travel: 'Get Your Ass to Mars!'
Space Travel

Buzz Aldrin on the Future of Space Travel: 'Get Your Ass to Mars!'

The pioneering astronaut thinks that going to the moon again isn't a good use of our resources. Instead, he's got his eye on Mars.
Nina Zipkin
How to Handle Social-Media Criticism
Take It From The Pros

How to Handle Social-Media Criticism

Sitting at a computer screen, people often get 'keyboard courage,' freely criticizing others without considering ramifications. When this happens to you, here is how to handle it.
Ann Tran
Afraid to Put Your Contact Info on Your Site? You Could Be Losing Sales.
Customer Service

Afraid to Put Your Contact Info on Your Site? You Could Be Losing Sales.

If you run any type of online business, your customers – and the media – need to be able to contact you quickly and easily.
Joan Stewart
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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