Marketing

Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu
Advertising

Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu

Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.
Geoff Weiss
In Content Marketing, Your Brand Needs to Take the Back Seat
Content Marketing

In Content Marketing, Your Brand Needs to Take the Back Seat

To create effective content, brand promotion must take a back seat to the customer's interests.
Jim Joseph
Have a Burning Business Question? Ask the Expert: Taryn Langer.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Taryn Langer.

For our Ask the Expert series, public-relations expert Taryn Langer is looking to answer your questions about PR, storytelling, branding and social media.
Andrea Huspeni
Brilliant or Burned: Why Managing Your Reputation is Crucial to Success
Reputation Management

Brilliant or Burned: Why Managing Your Reputation is Crucial to Success

Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
Jennifer Connelly
15 Tips to Make Writing Less Hellish
Writing

15 Tips to Make Writing Less Hellish

Writing doesn't need to be a tedious and frustrating task. Consider these tips to get your creative juices flowing.
Facebook's Focus at F8 Conference Shows Promise for Entrepreneurs
Facebook

Facebook's Focus at F8 Conference Shows Promise for Entrepreneurs

Social networking giant to incorporate changes that could help business owners reach the site's users more effectively.
Nick Seguin
The Magic Formula for Viral Content
Content Strategy

The Magic Formula for Viral Content

Want your articles and blog posts to be read by all? Pictures are a must, and so are lots of words.
Wendy Frink
Email Marketing

The Ultimate Email Marketing Strategy for a Small Business in 7 Steps

This tried-and-true promotional vehicle continues to be an important communications channel for scores of companies.
Brett Relander
NSA's Cryptic Tweet Was Actually a Recruiting Tool
Inspiring Your Team

NSA's Cryptic Tweet Was Actually a Recruiting Tool

The surveillance agency tweeted out a scrambled message on Monday meant to draw in would-be code breakers.
Nina Zipkin
5 Tools That Put Content Marketing Analysis on Autopilot
Content Marketing

5 Tools That Put Content Marketing Analysis on Autopilot

These subscription-based marketing-automation programs can track potential customers and see if they follow through.
Eric Siu
Sales

Understanding the Sales Clock and the Prospect

Always remember that the buyer is looking for the best solution, delivered in an effective and pleasurable manner.
Ivan Misner
Social Media

Facebook to Host 5 'Boot Camps' This Summer to Woo Small Businesses

The social media giant is joining forces with Intuit, LegalZoom and Square in a cross-country bid to boost SMB success -- and the ad dollars SMBs spend on Facebook.
Kim Lachance Shandrow
Market Research Has Lost Its Mojo. But Here's How It Can Get It Back.
Market Research

Market Research Has Lost Its Mojo. But Here's How It Can Get It Back.

Now more than ever, consumers want to collaborate with companies and help shape their future.
Andrew Reid
Pay-Per-Click

If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads

Your ad copy needs to be engaging and the result of careful testing and planning.
Jonathan Long
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.