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Marketing

Online Marketing

Why Smart Online Marketing Is About Help, Not Hype

Although it's easy to promote your business online, simply posting clever content won't get you the long-lasting customers you're looking for. Find out what to do instead.
Customer Service

Win Customer Loyalty With an Unexpected Experience

Turn a value-added service into a truly unique offering to inspire repeat business, suggests the author of a new client-service book, 'Sprinkles.'
Marketing Strategies

Is Women's Empowerment Marketing the New 'Pink It and Shrink It'?

As advertisers leveraged this trend last year, their challenge was to provide a real insight about the female audience that could also be tied to the product or company in a meaningful way.
Facebook Marketing

3 Facebook Hacks to Help With Organic Reach

Although many already have given up on the idea that it's possible to connect to customers for free on Facebook, others argue hope remains.
Viral Marketing

5 Ways to Increase the Odds of Your Content Going Viral

It's always a mystery why particular content catches fire but you can make it much likelier.
Books

So You Want to Write a Business Book

If no one is going to read your book, hold off. Here are four key things to consider to determine whether the timing is right.
Faith

What the Super Bowl Taught Us About Faith at Work

The nature of this year's ads tells us something about a growing positivity at corporations.
Publicity

5 Ways Besides Social Media to Get Publicity for Your Family Business

There is no underestimating the business importance of your web presence but TV, radio and newspapers remain relevant and accessible.
Mobile Apps

3 Strategies for Winning In the Hyper-Competitive Market for Apps

Few apps ever make money but with sound design and focused marketing, some do very well.
Big Data

How to Tame the Big Data Beast

It is one of those topics we can't escape -- and with good reason.
Asia

5 Tips for Choosing a PR Firm In Asia

The vast and increasing prosperous market is alluring but navigating the many diverse cultures requires good help.
Search Engine Optimization

7 Creative Link-Building Techniques to Improve Your Website SEO

SEO agencies and business owners share creative strategies they used to build links for their website
Music

How to Use Music as a Marketing Tool

By reaching in and plucking your heartstrings, brands who use music in their marketing can embed their messages right into your subconscious mind.
Mobile

4 Tips for Passing Google's New Mobile-Friendly Test

If your web site isn't optimized for mobile, Google's search algorythms will make it hard to find.
Sales

Solve Your Buyers' Problems by Changing Their Perspective

Move a potential customer into purchase mode by focusing on the long-term view, not troubling current trends.