Marketing

Personalized Marketing Is No Longer a Luxury
Online Marketing

Personalized Marketing Is No Longer a Luxury

No business can afford to ignore this trend. Consumers today are plugged into multiple channels and served with content at every turn.
Eric Siu
This Google Feature Can Improve Your SEO
National Small Business Week

This Google Feature Can Improve Your SEO

Online marketing and SEO expert Neil Patel explains how this listing format can help you rank better in search results.
Jason Fell
12 Simple Strategies for Building Your Mobile-Marketing List
Mobile Marketing

12 Simple Strategies for Building Your Mobile-Marketing List

The list of people willing to receive your marketing messages is a fundamental business asset that you can grow with steady effort.
Brett Relander
Are You Catfishing Your Customers?
Social Media Marketing

Are You Catfishing Your Customers?

Don't break the hearts of your clients by pretending to offer something better than what you really have.
Stacey Alcorn
5 Guidelines for Social-Media Posts That Hit the Mark
Social Media Marketing

5 Guidelines for Social-Media Posts That Hit the Mark

The is no formula for posts that go viral but you can resonate with your audience consistently.
John Pilmer
Is Your Website Acting as Customer-Repellent? Avoid These 5 Don'ts.
Websites

Is Your Website Acting as Customer-Repellent? Avoid These 5 Don'ts.

The last thing you want to do is cause your visitors to quickly leave your website, especially if it is due to something avoidable.
Jonathan Long
Don't Want to Be Pigeonholed? Answer These 3 Questions.
Take It From The Pros

Don't Want to Be Pigeonholed? Answer These 3 Questions.

If you want to move beyond others' preconceived notions about you, ask yourself these questions.
Dorie Clark
Chill, People. Why You Shouldn't Hate Twitter For Adding Favorites to Timelines.
Twitter

Chill, People. Why You Shouldn't Hate Twitter For Adding Favorites to Timelines.

Oh, no! Favorites now appear in your Timeline like retweets. Here's why it doesn't matter.
Kim Lachance Shandrow
Do Good Business by Doing Good
Corporate Social Responsibility

Do Good Business by Doing Good

Corporate social-responsibility programs have become more commonplace in today's corporate world. Here's why some executives are pursuing them.
Jesse Torres
Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.
Social Media Marketing

Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.

Marketers will now have access to more nuanced references, not just explicit mentions.
Laura Entis
'Tis the Season? Starbucks' Pumpkin Spice Latte Arrives Early This Year.
Customer Loyalty

'Tis the Season? Starbucks' Pumpkin Spice Latte Arrives Early This Year.

The fan favorite will be available at the end of August for some dedicated customers.
Katie Little
189 Words That Get Your Customer's Attention Every Time
Increasing Conversions

189 Words That Get Your Customer's Attention Every Time

Bottom line: Using these words can help you convert readers into paying customers.
Kevan Lee
Protect Your Original Work From Copycats With Copyrights
Copyrights

Protect Your Original Work From Copycats With Copyrights

Copyrighting your content is as commonsense as locking your car.
Genavieve Shingle
5 Key Principles for a Company's Website Redesign
Building a Website

5 Key Principles for a Company's Website Redesign

Even if a business has the best product or service, if its site doesn't communicate its messages quickly, valuable customers will be lost to competitors.
Jerry Jao
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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