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Marketing

Online Marketing

How Far Is Too Far in the Race for Eyeballs?

Bucking the trend of companies eager for ever-more obscene, gut-wrenching video clips to win viewers online, Clif Bar says, 'We no longer feel good about benefitting from the amount of risk certain at...
SEO

6 Changes Your 2015 SEO Strategy Must Focus On

Strategies are always evolving, so get a head start on next year by diving into these shifts.
Blogging

Blogging Is an Art But Attracting the Right Audience Is a Science

You need knowledge and inspiration to write but finding readers in the vast online world is a step-by-step process.
Content Marketing

How to Motivate Your Content Marketing Team

Incentivizing a content marketing team can keep the team accountable and boost results.
Black Friday

The Content Marketer's Guide To Black Friday

With Thanksgiving and the holiday shopping season quickly approaching, retailers and marketers must establish a game plan for arguably the two biggest shopping days of the year.
Marketing

3 Ways to Run Disruptive Marketing Campaigns on a Budget

When budgets are tight, knowing your customers and employing some clever tactics will go a long way in creating disruptive marketing campaigns that work.
Holiday Marketing

6 Tips for Getting Your Product Sold in Big Box Stores This Season

The largest retailers have an insatiable demand for promising merchandise. Persistence is key to finding your spot on their shelves.
Social Media

The 5 Big Reasons People Aren't Following Your Social-Media Accounts

The audiences are there, but if you're making one of these errors, they won't acknowledge you.
Holiday Shopping

5 Tactics to Get Digitally Prepared for Black Friday Weekend

Regardless of where you sell your goods or services primarily, a little advanced digital preparation can help you take advantage of "Windfall Weekend."
Ask the Expert

Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button

Compelling web copy is important in creating a hook to persuade people to buy, but it is better to create an experience for people coming to your site that totally transcends the transaction.
Google

Google Creative Lab's Robert Wong On the Power of Empathy in Tech Advertising

The head of Google's in-house creative agency says any tech startup can install practices from the Creative Lab to launch winning campaigns.
Mobile Commerce

4 Strategies to Stop Shopping Cart Abandonment on Mobile

So close, yet so far. With the holidays around the corner, it's time to reevaluate and re-engage these potential purchasers.
Social Media

5 Ways to Leverage Your Social-Media Following to Close Sales

Once you've done the work to build a following, it only takes imagination to dream up new ways to capitalize.
Mission Statement

4 Techniques for Crafting a Mission Statement Worth Remembering

A meaningful rendition can distinguish a company from its competitors, suggest potential directions for future growth and provide team members with a common goal.