Marketing

Content Marketing

Why Audio Content Works for Engaging Audiences

Everyone uses all their senses in decision making and each one can be taken advantage of to increase your sales., including hearing.
Media Coverage

4 Requirements for Self-Serve Media Relations

Trying to generate attention for your company among reporters? It's not as easy as writing a pitch and pressing send.
Email Newsletters

Why You Need a Newsletter and How You Can Grow Your List (Infographic)

Despite the proliferation of social-media sites, nothing can give you more exposure than a newsletter.
Press Coverage

10 Ways for Startups to Score Media Coverage

How do you stand out and obtain attention for your startup from the strongest outlets?
Success Strategies

Everything I Know About Business I Learned By Selling on a Street Corner

A lifelong inventor found the secrets of success after failing to hock goods at a street fair.
Press Coverage

11 Ways to Keep Your Press Releases From Being Ignored

What can you do to increase the likelihood that your release will grab a reporter's attention? In brief, don't give the reporter reasons not to read it.
Marketing

Attention Is the New Currency for Brand Advertising

It's not enough to simply know an ad was placed in front of an audience. Marketers need to dig deeper to find out if it was truly effective.
Online Marketing

The Key Elements of Killer Content Marketing

Find out what critical factors you need to take into account before you start.
Entrepreneurs

7.1 Steps to Writing Your Book

If you're an entrepreneur who has been through the ringer in life or business and willing to share, self-publishing can be powerful.
Google Analytics

5 Keys to Unlocking the Power of Google Analytics

The volume of raw data available with Google Analytics is daunting, until you learn a few essential concepts.
Email Marketing

5 Quick and Easy Ways to Use Social Media to Boost Engagement and Build Your Email List

Email marketing is still an extremely effective way to market, so take advantage of Facebook, Twitter and other platforms to boost your subscribers.
Email Marketing

6 Email Personalization Techniques That Go Beyond a Name

We are living in the era of personalization. Email marketing is no exception.
Marketing

Add This Dimension to a Traditional Business Analysis for a Fuller Marketing Plan

Typically, you look at strengths, weaknesses, opportunities and threats from a product perspective. Here's what you should also be doing.
Ready to Launch

Your Product Launch Feels Like the Super Bowl But It's Really the Start of the Season

The process of bringing a product to market is grueling preparation for the demands of what follows.
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