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Marketing

Holiday Shopping

5 Tactics to Get Digitally Prepared for Black Friday Weekend

Regardless of where you sell your goods or services primarily, a little advanced digital preparation can help you take advantage of "Windfall Weekend."
Ask the Expert

Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button

Compelling web copy is important in creating a hook to persuade people to buy, but it is better to create an experience for people coming to your site that totally transcends the transaction.
Online Writing

27 Formulas That Can Drive Clicks and Engagement on Social Media

Here's a hint: It has a lot to do with storytelling.
Google

Google Creative Lab's Robert Wong On the Power of Empathy in Tech Advertising

The head of Google's in-house creative agency says any tech startup can install practices from the Creative Lab to launch winning campaigns.
Mobile Commerce

4 Strategies to Stop Shopping Cart Abandonment on Mobile

So close, yet so far. With the holidays around the corner, it's time to reevaluate and re-engage these potential purchasers.
Social Media

5 Ways to Leverage Your Social-Media Following to Close Sales

Once you've done the work to build a following, it only takes imagination to dream up new ways to capitalize.
Mission Statement

4 Techniques for Crafting a Mission Statement Worth Remembering

A meaningful rendition can distinguish a company from its competitors, suggest potential directions for future growth and provide team members with a common goal.
Psychology

12 Great Resources for Diving Into Consumer Psychology

Check out these books, talks and courses, some of which are free, to really understand what makes your customers tick.
Social Media Marketing

The 10 Biggest Social Media Myths for Small Businesses

Despite the mind-boggling pervasiveness of social media today, certain myths persist about its relevance -- especially for small operations.
Guest Blogging

7 Ways the Perfect Host Makes Guest Bloggers Feel Right at Home

Among the most effective strategies for keeping your site lively and fresh is inviting other bloggers to post. Mind you etiquette and you'll build your brand and your network.
Digital Marketing

An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals

The amazing technology at everyone's fingertips has not changed the fundamentals of success.
Entrepreneurs

Entrepreneurs, Ready to Capitalize on Small Business Saturday?

Here are four strategies to help owners prepare for this special shopping day.
Marketing Strategies

4 Ways to Tweak Your Marketing Message for Enterprise Clients

Tailor your communications to larger companies to land these career-defining deals.
Email Marketing

6 Ways to Increase the Success of Your Holiday-Email-Marketing Campaign

Businesses should consider the following tips for what it can and should do to improve the odds of its holiday emails being opened and clicked on.