Marketing

How to Maximize Your Reach on Twitter
60 Second Solutions

How to Maximize Your Reach on Twitter

Understand the value of conversation to conquer this social platform.
Entrepreneur Staff
Lessons in Customer Service From the World's Most Beloved Companies
Customer Service

Lessons in Customer Service From the World's Most Beloved Companies

We shed some light on what these big companies are getting right with customer service, and why.
Gregory Ciotti
New Dating App Startup Aims to Be the 'Thinking Person's Tinder'
Apps

New Dating App Startup Aims to Be the 'Thinking Person's Tinder'

A seven-man UK startup is looking to change the face of online dating with Loveflutter, which prizes personality as well as looks.
Geoff Weiss
The Top 5 Pinterest Marketing Myths
Make More Happen

The Top 5 Pinterest Marketing Myths

Misconceptions about about this channel's popularity, what people are doing when they're pinning and how that relates to your company.
Charlotte Nichols
Hallelujah! Facebook Is Disabling This Majorly Annoying Feature.
Facebook

Hallelujah! Facebook Is Disabling This Majorly Annoying Feature.

The social network takes another step to clean up our news feeds.
Jason Fell
5 Keys To Making Your Business Thrive on Facebook
Facebook Marketing

5 Keys To Making Your Business Thrive on Facebook

Making Facebook work for your business is mostly a matter of experimenting diligently.
Alejandro Russo
Lure Teetering Customers With Digital Coupons (Infographic)
Coupons

Lure Teetering Customers With Digital Coupons (Infographic)

Coupons are an excellent way to attract new customers, reward loyal customers and to track and measure your advertising ROI.
Wendy Frink
Google's Latest Search Update is a Reminder to Focus on Quality
SEO

Google's Latest Search Update is a Reminder to Focus on Quality

The search giant recently rolled out a new version of Panda, which routes out spam and websites stuffed with keywords.
Jonathan Long
Marketing

How to Create a Marketing Plan

What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan.
The Sweet and Simple Marketing Lesson From 'House of Cards'
Marketing

The Sweet and Simple Marketing Lesson From 'House of Cards'

You don't need data to prove that product demonstrating works. All you need is an audience and BBQ ribs.
Peter Gasca
Have We Met Before? Getting to Know Your Online Customers.
Online Marketing

Have We Met Before? Getting to Know Your Online Customers.

Nearly all visitors to ecommerce sites are anonymous. By cleverly sifting through the data, few are unfamiliar for very long.
Kevin Lindsay
6 Tips for Expanding Your Personal Brand on LinkedIn
Make More Happen

6 Tips for Expanding Your Personal Brand on LinkedIn

If your personal brand is on LinkedIn this is just the first step to unlocking all of its potential.
5 Ways to Tame Your Busy Schedule and Network Like a Pro
Networking

5 Ways to Tame Your Busy Schedule and Network Like a Pro

Think you're too busy to network? Hogwash. Here are tips for making the time to build those critical professional relationships.
Lewis Howes
Worried About Managing a Company Crisis? Take These 4 Proactive Steps
Crisis Management

Worried About Managing a Company Crisis? Take These 4 Proactive Steps

Do advance planning and you'll be able to bring structure, organization and calm if a disaster strikes your firm.
Patrick Proctor
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.