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Marketing

Online Reviews

Why This Bay Area Bistro Wants to Be Yelp's Worst-Rated Restaurant Ever

In a protest against the site's alleged ratings manipulations, this Italian restaurant's co-owners offered scathing reviewers 25-percent off their checks.
Customers

3 Ways to Bust Through Your Customer's Stress and Fear

The very act of decision making can trigger some reluctance in a prospective buyer. Learn ways to help a consumer see clearly your product's advantages.
Video Marketing

Ignore Video and Miss Out on 69 Percent of Mobile Traffic

In a fast-paced digital world, the visual appeal of the second screen can't be denied. Marketers, take heed.
Content Marketing

Grow Your Business a Thousandfold in One Year With Content Marketing

Start off sharing your ideas in a blog or as a contributor. Speaking engagements may follow.
Social Media Marketing

3 Affordable Marketing Alternatives for Businesses That No Longer Like Facebook

Small businesses skeptical of paying for costly social media marketing have options both old school and cutting edge.
Millennials

3 Millennial Marketing Lessons From the Selfie

Selfies exemplify how millennials are different from generations past. It's all about expression and a close, personal relationship with mobile technology.
Marketing

This Horribly Insensitive Marketing Campaign Is Everything Marketing Shouldn't Be

An airport parking reservations site recently used the death of a man at Chicago's O'Hare airport as an opportunity to promote its service. Customers were outraged. As they should have been.
Customer Service

'We Don't Give a Sh*t About Gluten Free': A Restaurant Owner Gets Bold With Customers

A San Francisco chef is tired of catering to hard-to-satisfy customers. So, he's telling picky patrons to go buy dinner elsewhere.
Direct Mail

Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.

Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
Social Media

5 Tips for Getting Your Event Audience Buzzing on Social Media

The people most likely to send your event go viral are right there in front of you to be encouraged.
Search Engine Optimization

You Need a Modern SEO Strategy. Here's How to Shape One. (Infographic)

Sure, you want your company's site to rank high in search-engine results. The proof that your efforts worked may arrive in the form of new customers.
Internet Marketing

5 Reasons Not to Waste Your Money on Internet Marketing Courses

Instead of spending money and time on courses claiming to teach you marketing, get back to building your email list and writing useful blogs.
Writing

How to Avoid 7 of the Most Humiliating Proofreading Mishaps

While minor grammar mishaps won't get you into too much trouble, other proofreading errors can be both humiliating and costly.
Content Marketing

5 Content-Marketing Hacks Using Social-Media Data

Utilizing social-media data in your content-marketing efforts can provide a fresh and creative twist to online advertising.