Marketing

Foursquare Doesn't Want to Be Just 'That Check-In App' Anymore
Foursquare

Foursquare Doesn't Want to Be Just 'That Check-In App' Anymore

Looking to take on sites like Yelp and Facebook, the location-based social networking service is revamping its old app and adding a new app called Swarm.
Nina Zipkin
Save Native Ads From the Slippery Slope of Deception
Advertising

Save Native Ads From the Slippery Slope of Deception

Responsible stewards of the online ecosystem need to clearly label editorial content from advertising, asserts one marketing leader.
Ash Nashed
Ssshhhhh: Put the Kibosh on Annoying Twitter Users Without Them Knowing
Twitter

Ssshhhhh: Put the Kibosh on Annoying Twitter Users Without Them Knowing

Twitter is testing out a mute function that will make a user's tweets disappear from your feed.
Wendy Frink
 From Mundane to Sublime: Turning Ordinary Items Into Must-Haves
Branding

From Mundane to Sublime: Turning Ordinary Items Into Must-Haves

What entrepreneurs can learn about the rebranding of a beach towel into a trendy fashion accessory.
Rebekah Epstein
The Best Times to Tweet, Pin, Tumble and Post (Infographic)
Social Media

The Best Times to Tweet, Pin, Tumble and Post (Infographic)

Maximize your social-media reach with these helpful tips.
Wendy Frink
How to Create Content That's Meant to Be Shared
Content Marketing

How to Create Content That's Meant to Be Shared

Effective content marketing spurs your customers to spread your message to their networks.
Jim Joseph
An Expert's Guide to Steering a Conversation
Communications

An Expert's Guide to Steering a Conversation

If a discussion is not proceeding along a productive line for you, here's how to subtly redirect it. (Avoid hijacking it at all costs.)
Bill McGowan
Could Hiring Snobby Salespeople Boost Your Sales?
Sales Strategies

Could Hiring Snobby Salespeople Boost Your Sales?

new luxury shopping study suggests customers are more likely to make a purchase when dealing with a rude sales associate.
Kate Taylor
2 Simple Tips for Networking With Influencers
Networking

2 Simple Tips for Networking With Influencers

In this video, online marketing expert explains how you can network like a pro.
Jason Fell
Why Marketers Should Care About Rich-Media Content
Content Marketing

Why Marketers Should Care About Rich-Media Content

Podcasts, videos and ebooks help connect to audiences on a deeper level.
Derek Miller
4 Ways to Fall in Love With Twitter Again
Twitter

4 Ways to Fall in Love With Twitter Again

Resuscitate that neglected Twitter account with a few easy tips.
Wendy Frink
Canadian Pizzeria Generates Buzz With $450 Pie
Pizza

Canadian Pizzeria Generates Buzz With $450 Pie

One way to catch customers' attention: break the record for the world's most expensive pizza.
Kate Taylor
Attention Service Companies: 5 Ways to Build Your Brand on a Budget
Ask the Expert

Attention Service Companies: 5 Ways to Build Your Brand on a Budget

While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget.
Joanna Lord
The Logic We Use to Unfriend on Facebook
Facebook

The Logic We Use to Unfriend on Facebook

Sometimes you have to cut ties with those in your online life.
Wendy Frink
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.