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Marketing

Team Work

Forget the Elevator Pitch. Try Catchy Hallway Conversation Starters Instead.

What's the most strategic way to casually market your idea to someone? Can it really be done in 30 seconds?
Take It From The Pros

Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S.

Every business has a story. Companies just need to figure out how to tell it in a compelling way.
Millennials

The 'FOMO Epidemic' and Why It Matters to Millennial-Hungry Businesses

Nearly 70 percent of millennials experience 'fear of missing out' – and it's influencing their purchasing decisions.
Mobile Commerce

The Holidays Are Coming: 4 Ways Startups Can Meet Shoppers on Mobile

Sales on mobile devices are growing at a rapid pace, and startups without a mobile-marketing strategy are going to be left in the dust -- especially during the busy fourth-quarter holiday season.
Take It From The Pros

How to Appropriately Promote Yourself on YouTube

YouTube is an untapped opportunity for personal promotion. Here are some tips for doing it right.
Ask the Expert

The Best Way to Market a Niche Company

To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
Marketing Strategies

Former Apple and Pepsi CEO John Sculley: Great Marketers Do This

The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
Crowdfunding

Content-Marketing Lessons From 4 Successful Kickstarter Campaigns

To successfully raise funds for a project, follow the steps taken during these funded efforts.
Direct Mail

Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes

These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
Take It From The Pros

Personal Branding Doesn't Mean Just Fixing Your LinkedIn Presence

Spruce up your professional marketing techniques -- for your career prospects and your company's sake.
Marketing Strategies

5 Lessons Every Marketer Can Learn From the Stinking Brilliance of Poo Pourri

The cardinal sin of marketing is to be easily ignored. This strange advertising campaign is funny and simply can't be overlooked or forgotten.
GoDaddy

Why Entrepreneurs Will Find GoDaddy's New Commercials Hilarious

Who hasn't wanted to tell all of the doubters in their life to “stick it!”? These new ads capture moments of entrepreneurial triumph.
Content Marketing

3 Reliable Sources of Shareable Content No Matter How Boring Your Business Is

You probably aren't in a flashy industry but you, your team, the company you've belt and the customers you help are stories worth telling.
Google AdWords

The Secret to Tweaking Your Google Adwords Campaign for a Mobile Market

Mobile searches are increasing at fast pace but advertising to an audience on the move is different from the same audience at their desktop.
Marketing

Overexposure to Food Ads Can Make You Lose Your Appetite

Food porn no more? A new study shows that when people actually ate a snack after studying dozens of pictures of food they enjoyed it less.