Marketing

Reach More Customers with Influencer Marketing
Influencer Marketing

Reach More Customers with Influencer Marketing

Here are a few simple ways to attract the right people to your brand.
How to Promote Your Podcast
Podcasts

How to Promote Your Podcast

Here's a surefire approach to marketing your podcast.
Kevan Lee
5 Ways to Market Your Business for Free (or Nearly Free)
Marketing

5 Ways to Market Your Business for Free (or Nearly Free)

When you don't have a big budget to market your business, creativity can work just fine.
Jonathan Long
If Your Content Marketing Isn't Working This Is Probably Why
Content Marketing

If Your Content Marketing Isn't Working This Is Probably Why

Successful content marketing requires cold analysis of data and intuition about your audience.
Mike Templeman
The Beginner's Guide to Launching a Mobile SEO Campaign
Mobile Marketing

The Beginner's Guide to Launching a Mobile SEO Campaign

You'll have to play by new rules to target voice search, lightning-fast page speeds and mobile-friendly content.
Aaron Agius
9 Promotional Items to Consider Using in Your Next Direct Mail Campaign
Marketing Strategies

9 Promotional Items to Consider Using in Your Next Direct Mail Campaign

One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message--these promotional items can help increase your response rate.
Craig Simpson
5 Reasons to Quickly Start Using Accelerated Mobile Pages
Technology

5 Reasons to Quickly Start Using Accelerated Mobile Pages

Consumers want everything delivered in the palm of their hand, and they want it fast.
John Lincoln
You Need a Strategy for Branding Yourself Online as a Thought Leader
Personal Branding

You Need a Strategy for Branding Yourself Online as a Thought Leader

Adroit use of social media is essential for highlighting your industry knowledge.
Dipti Parmar
5 Marketing Tactics You Can Borrow From Popular Hotels
Marketing Ideas

5 Marketing Tactics You Can Borrow From Popular Hotels

'Hospitality' has myriad possible interpretations. Hotel industry leaders are using a slew of them to create good feeling about their brands.
Firas Kittaneh
6 Ways to Avoid Hiring the Next Ryan Lochte
Influencers

6 Ways to Avoid Hiring the Next Ryan Lochte

Here's how you can make sure that your next influencer is the perfect fit for your brand.
Now Customers Can Hail an Uber From Your Website
Branding

Now Customers Can Hail an Uber From Your Website

With the ridesharing company's partnership with Yext, businesses can create a unique branded experience as customers are en route.
Nina Zipkin
Content Marketing Takes Time, But Can Add Huge Value
Content Marketing

Content Marketing Takes Time, But Can Add Huge Value

Done right, content marketing will pull in customers for a lifetime.
Jim Joseph
Want to Become a Digital Marketing Expert? Here is How to Get Started.
Ask the Expert

Want to Become a Digital Marketing Expert? Here is How to Get Started.

Digital marketing is a moving target that is constantly evolving, making it more and more difficult for new comers to learn the art.
Sujan Patel
What You Can Learn About Growing a Brand From the Most Influential Celebs
Brand Development

What You Can Learn About Growing a Brand From the Most Influential Celebs

Allison Statter, co-founder of Blended Strategy Group, shares the strategies she uses with famous clients such as the Kardashians to increase their influence.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.