Marketing

5 Ways to Get to Know Your Brand Better (and Why You Should Do That)
Branding

5 Ways to Get to Know Your Brand Better (and Why You Should Do That)

If your brand were a fictional character, what personality traits would he or she display?
Jayson DeMers
5 Predictions to Guide Your Marketing Plan in 2017
Marketing Plans

5 Predictions to Guide Your Marketing Plan in 2017

You'll need to get quicker and more agile. And then you'll have to tap into the power of already-established, credible voices within the communities you hope to capture.
Ellie Martin
Strokes of Genius: 3 Business Lessons from Arnold Palmer
Success Stories

Strokes of Genius: 3 Business Lessons from Arnold Palmer

Palmer, the patriarch of modern golf, amassed a fortune through his entrepreneurial and marketing skills.
Tanner Simkins
10 Conferences You Should Attend As A Business Owner
Conferences

10 Conferences You Should Attend As A Business Owner

If Richard Branson is going to speak at the National Retail Federation's BIG Show Convention, shouldn't you be there, too?
Thomas Smale
Craig Simpson's Top 10 Must Read Books for Marketing Professionals
Entrepreneur Reads

Craig Simpson's Top 10 Must Read Books for Marketing Professionals

Become a better marketer by picking up some of these impactful books.
The Staff of Entrepreneur Media, Inc.
21 Simple Ideas for a Successful Small Business Saturday
Holidays

21 Simple Ideas for a Successful Small Business Saturday

Really, you should do these all the time.
Rose Leadem
5 Business-Blogging Mistakes -- and How to Fix Them
Blogging Tips

5 Business-Blogging Mistakes -- and How to Fix Them

Here's one tip: The money is in your email list. Do you even have one?
Jeff Rose
Beat the Marketing Competition With Data Analysis
Data Analysis

Beat the Marketing Competition With Data Analysis

Entrepreneurs mistakenly think, "The more data, the more insight." But diving into a sea of unexamined data can actually harm more than benefit an organization.
Deren Baker
5 Steps to Launching a New Product in a Week
Product Development

5 Steps to Launching a New Product in a Week

It doesn't take long to go from concept to launch when you have a plan.
Jonathan Long
How to Prepare Your Business to Win Big on Black Friday
Black Friday

How to Prepare Your Business to Win Big on Black Friday

The Thanksgiving shopping experience is all about maximizing profit by selling as many discounted items as possible.
Josh Felber
5 Moves to Get Your Startup Featured in Major Media Publications
Getting Publicity

5 Moves to Get Your Startup Featured in Major Media Publications

Think that a feature story on your brand is a pipe dream? Here's how to make the dream come true.
Jayson DeMers
4 Ways to Reach Customers with Coupons in a Digital Age
Coupons

4 Ways to Reach Customers with Coupons in a Digital Age

Customers are more inclined, of course, to buy or use a service when there's an incentive involved. But how do you approach that digitally?
Dan Steiner
3 Ways to Incorporate Key Stakeholders Into Your Podcasts (and Benefit From It)
podcasting

3 Ways to Incorporate Key Stakeholders Into Your Podcasts (and Benefit From It)

Cold-calling potential clients with "Would you like to be on my podcast?" is much more amicable than "Let me tell you about our services."
Tony Delmercado
LinkedIn Is Still the Key to Generating Business Leads
Linkedin

LinkedIn Is Still the Key to Generating Business Leads

LinkedIn is 277 percent more effective at generating leads than both Facebook and Twitter. So why not fish where the fish are biting?
Ben Kniffen
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.