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Marketing

Customer Relationship Management

4 Simple Ways to Communicate Better With Your Customers

Customer experience is critical. Getting it right is more than just a tech fix, success extends to the very language you use.
Digital Marketing

24 Digital Marketing Agencies That Specialize on Entrepreneurship

The Fortune 500 has all of Madison Avenue but where do you turn when your dream is to go from startup to big time?
Social Media Mistakes

The 7 Biggest Social Media Fails of 2017 -- So Far

You don't want customers having an unintended laugh at your expense, do you? Here's how to protect yours.
Marketing

10 Free Marketing Tools Every Entrepreneur Can Use

Reach your audience effectively without compromising quality.
Editor's Note

Pitching Your Business to a Journalist? Here's What Works.

Yes, a pitch can lead to a story -- you just need to know how to get our attention.
Brand Reputation

Building a Fan Following by Tapping Into Customers' Passions

Barry Meguiar, Meguiar's president and 'Car Crazy Central' TV star, breaks down his four-step secret to building brand loyalty.
Business Moving Forward

6 Tips for Your Marketing and Sales Reps to Consistently Produce Value-Added Content

Sales and marketing professionals are up against dwindling attention spans. But they've got new options to try, as well.
content marketing strategy

Why Your Startup Content-Marketing Strategy Isn't Working

You could fix your company's problems simply by taking a closer look at what you're doing, and figuring out where it's lacking.
SEO

To Create an SEO Strategy, You'll Have to Be Patient

If you want to populate on the first page of Google, patience is a virtue.
Content Strategy

Why You Should Craft a Compelling Content Strategy for Your Small Business

You have the branding. You have the campaign strategy. You have a great product. So why is your small business not attracting and retaining its audience?
Sustainability

How to Market Your Sustainable Business

Want to make your company a little more environmentally friendly? Here's how to do it without sacrificing sales.
Marketing

Two Influential Gen Zers Explain How to Market to Young Consumers

Today's youths build relationships both in person and online -- and with both individuals and brands.
Social Media

13 Proven Tips on Running Successful Social Media Campaigns

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis.
Competition

3 Reasons to Start Copying Your Competitors Today

You don't have to steal strategies or plagiarize work to learn from your competitors-find out how.