Marketing

Personal Branding For A Better Life

Building Your Personal Brand Where You Work

To avoid an employment crisis down the road, start doing simple, effective PR for yourself at the office, now.
Marketing

Mobile Continues to Dominate Marketing Opportunities, But Brands Should Consider What's Next

With the proliferation of voice-activated devices and wearables, businesses may need to rethink how they interact with consumers.
Elon Musk

Elon Musk Found Out That $90 Million Isn't Too Much to Pay for Priceless Publicity

The SpaceX launch of the Tesla payload was a success, but the car company still has struggles to work through.
Online Marketing

Why Ecommerce Owners Must Create Google Shopping Campaigns

Follow these steps to earn a better ROI and a higher CTR for your ad campaigns.
Marketing

Step-by-Step, This How You Create a Facebook Ad That Sells

Your ad needs a great visual, call to action and value proposition.
self-promotion

5 Tips for Practicing Self-promotion Without Being Totally Annoying

There is a time and a place for self-promotion. The key is knowing when and how to deploy it.
Ready for Anything

5 Ways to Scale Your Business Using Landing Page Software

Your landing page is where potential customers either give up on your site or dive deeper. Leave nothing to chance.
Super Bowl

Super Bowl Ads 2018: What Worked and What Didn't

Ads that were funny, focused on the product in question and were even a bit meta rose above the noise this year.
Ready for Anything

7 Content Marketing Books to Read in 2018

These must-reads will give you an edge in your online marketing efforts.
Job Descriptions

7 Ways to Intrigue an Audience That Knows Nothing About You or Your Job

Every job has its own incoherent jargon that only insiders know. Sifting that out and thinking back to when you were a newbie can help you make what you do intelligible to those who don't yet know.
Websites

10 Tips for Web Design That Drives Sales

If your website has a lot of traffic but few conversions, it's time to figure out the problem.
Customer Loyalty

How Do You Get Your Customers to Advocate for You?

Companies that delight their customers receive free word-of-mouth marketing that their competitors miss. Here's a four-step push to get customers spreading the word.
Super Bowl

Super Bowl Provides Opportunity for Local Businesses to Score Big

There will be millions of gatherings to watch the game, and just about every snack will have been purchased close to home.
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