Marketing

6 Small Differences Between Average Content Strategy and Genius Strategy
Marketing Bootcamp

6 Small Differences Between Average Content Strategy and Genius Strategy

Start with the basics, plan thoroughly with lavish attention to detail and voila! The results are brilliant.
Samuel Edwards
Free Webinar: Maze 2.0 – A Marketing Plan for the the Death of the Web
Marketing Bootcamp

Free Webinar: Maze 2.0 – A Marketing Plan for the the Death of the Web

Invest the time to tune your sputtering social-media marketing machine.
Perry Marshall
Most Businesses Miss the Mark When Responding to Consumers on Social Media, New Study Says
Marketing Bootcamp

Most Businesses Miss the Mark When Responding to Consumers on Social Media, New Study Says

Being on top of customer complaints and questions online could give your company a big boost.
Lindsay Friedman
This Yogurt Manufacturer Is Trying to Create Demand for an Ingredient Everyone Else Throws Away
Marketing Bootcamp

This Yogurt Manufacturer Is Trying to Create Demand for an Ingredient Everyone Else Throws Away

A mission to eliminate food waste is also a complex marketing issue for The White Moustache.
Lydia Belanger
What Makes An Affiliate Site Profitable?
Marketing Bootcamp

What Makes An Affiliate Site Profitable?

How portable and evergreen is your particular niche?
Thomas Smale
Are Digital Retail Models Taking Over Brick and Mortar?
Marketing Bootcamp

Are Digital Retail Models Taking Over Brick and Mortar?

Start-up consumer brands are gaining noteworthy market share.
An Open Letter To 'Open Letter' Writers
Marketing Bootcamp

An Open Letter To 'Open Letter' Writers

An open letter can be a great way to air your grievances -- but make sure you do it right.
What's in a Name? Maybe Everything. Maybe Not So Much.
Marketing Bootcamp

What's in a Name? Maybe Everything. Maybe Not So Much.

No one wants the moniker 'Drumpf.' Guess which Republican presumptive nominee came this close to having it?
Gideon Kimbrell
Thinking of Rebranding? Look to These Larger Companies to Do It Right.
Marketing Bootcamp

Thinking of Rebranding? Look to These Larger Companies to Do It Right.

Entrepreneurs from any size business can learn a great deal from the successful rebranding campaigns of larger organizations.
Peter Gasca
10 Instagram Branding Lessons From Mexican Drug Lords
Marketing Bootcamp

10 Instagram Branding Lessons From Mexican Drug Lords

Some people use the popular social media platform to show off their lunch, others use it to show off their gold-plated AK-47s.
Nick Leftley
5 Tips for Creating Great Pins on Pinterest
Marketing Bootcamp

5 Tips for Creating Great Pins on Pinterest

Pinterest is all about eye candy and stories. What's yours?
Eric Siu
3 Ways for Content Marketers to Encourage Consumer Loyalty
Marketing Bootcamp

3 Ways for Content Marketers to Encourage Consumer Loyalty

Data proves influencer marketing is the fastest growing type of marketing today.
Constance Aguilar
Use Video and Social Media to Market Yourself With No Money
Marketing Bootcamp

Use Video and Social Media to Market Yourself With No Money

Content-marketing expert Salma Jafri shares eight tips to market your business on a zero-dollar budget.
Entrepreneur Network
Nextiva Used a Little Ingenuity -- and Dennis Rodman -- for a Marketing Slam Dunk
Marketing Bootcamp

Nextiva Used a Little Ingenuity -- and Dennis Rodman -- for a Marketing Slam Dunk

Here's how the cloud-based business communications company routinely out-markets major competitors for a fraction of the budget.
Carol Roth
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.